Groundwork

Clothing and laundry · County · Virginia

Clothing and shoe stores in New Kent County, VA

Competitor counts, household spending and official business counts for clothing and shoe stores in New Kent County, VA, set against other counties and the U.S.

Groundwork market score

Not scored

The score needs at least 5 listings; this market has 2.

Listings
2
0 chain locations (0%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$21.6M
On clothing, shoes and related services · $2,330 a household
Spending per listing
$10.8M
Too few listings to compare
Listings per 10k households
2.2
Too few listings to compare
Population, 2025
28,022
+21.2% since 2020

See the clothing and shoe stores around any address in New Kent County

The site report maps the clothing and shoe stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of New Kent County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

At $2,330 per household (13% above the U.S. average), households in New Kent County spend about $21.6M a year on clothing, shoes and related services. Spread across 2 clothing and shoe stores, that is $10.8M per store. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores.

New Kent County has 2 clothing and shoe stores on map listings as of September 2026. That is 2.2 per 10,000 households.

Official counts don’t publish a figure for clothing and shoe stores in New Kent County, since they leave out counts under 3. Official counts list 23 one-person businesses without payroll.

Population estimates show New Kent County grew 21.2% from 2020 to 2025, faster than the U.S. (+3.1%). With 2 clothing and shoe stores on map listings, New Kent County isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.

How New Kent County compares

The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing and shoe stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Clothing and shoe stores in New Kent County, VA compared with Virginia and the U.S.
MeasureNew Kent CountyVirginiaU.S.
Listings per 10k households2.213.616.2
Spending per listing$10.8M$1.6M$1.3M
Households per official establishmentn/a1,3801,273
Official establishment growth, 2019–2023n/a−14.1%−12.2%
Population growth, 2020–2025+21.2%+2.8%+3.1%
Spending per household on clothing, shoes and related services$2,330$2,176$2,055
Median household income$123,314$93,170$80,734
Groundwork market scoreNot scored71

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
23Businesses with no payroll
Map listings, September 2026
20 chain locations
Listings at the U.S. rate for this spending
17The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as clothing and shoe stores in New Kent County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in New Kent County

Population, 2025 estimate
28,022+21.2% since 2020
Households
9,263
Median age
42.9
Homes lived in by their owners
93%
Vehicles per household
2.6
Land area
210 sq. mi.
People per square mile
120
Median household income
$123,314+40.3% vs. 2015–2019, before inflation
Average household income
$139,439
Median home value
$393,600
Jobs located here
5,543
Daytime population
19,201Residents who don’t work, plus everyone whose job is here

Looking at a specific site in New Kent County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing and shoe stores on map listings by name and distance.

Or open the report at the center of New Kent County. Signed out, you see a blurred preview; on an account, each report is one action.

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Clothing and shoe stores across Virginia

Every Virginia market ranked →

The highest-scoring counties in Virginia for clothing and shoe stores, numbered among those based in Virginia, with New Kent County marked.

Top counties in Virginia

Counties in Virginia ranked for clothing and shoe stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Stafford County, VA97193.6$7.2M+8.3%#1 of 2,087
2Frederick County, VA9492.5$8.5M+8.8%#3 of 2,087
3Orange County, VA9464.0$5.2M+10.1%#4 of 2,087
4Fauquier County, VA91176.4$4M+4.8%#18 of 2,087
5Hanover County, VA91266.1$3.8M+5.6%#21 of 2,087
6Rockingham County, VA89164.9$3.9M+6.6%#30 of 2,087
7Falls Church city, VA8958.0$3.5M+3.3%#31 of 2,087
8Suffolk city, VA88256.6$3.1M+10.4%#42 of 2,087
9York County, VA86197.0$3.3M+1.6%#63 of 2,087
10Greene County, VA8667.5$2.8M+6.6%#65 of 2,087
New Kent County, VANot scored22.2$10.8M+21.2%

Other business types in New Kent County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many clothing and shoe stores are in New Kent County, VA?

Map listings as of September 2026 show 2 clothing and shoe stores in New Kent County. The listings count clothing, shoe and accessory stores and boutiques. No official count is published for clothing and shoe stores in New Kent County: counts under 3 are left out. Official counts also show 23 one-person businesses without payroll.

How much do households in New Kent County, VA spend on clothing, shoes and related services?

About $21.6M a year, or $2,330 per household. That is 13% above the U.S. average (an index of 113, where 100 is the U.S. average). Spread across the 2 clothing and shoe stores on map listings, it comes to $10.8M per store. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade. It is estimated from the incomes of the 9,263 households in New Kent County and national spending patterns by income.

How does New Kent County, VA compare with the U.S. for clothing and shoe stores?

New Kent County has 2 clothing and shoe stores on map listings, too few for a steady comparison with the U.S. rate. At the U.S. ratio of clothing and shoe stores to household spending, New Kent County would have about 17, against 2 on map listings.

How fast is New Kent County, VA growing?

Population estimates put New Kent County at 28,022 people in 2025, up 21.2% since 2020, faster than the U.S. (+3.1%). It has 9,263 households. Median household income in New Kent County is $123,314, 53% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 40.3%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. New Kent County has no market score for clothing and shoe stores: the score needs at least 5 on map listings, and it has 2.

How can I see the market around a specific site?

Run a Groundwork site report on an address in New Kent County. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for clothing and shoe stores · All 56 business types in New Kent County

Screening a site or an acquisition in New Kent County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of New Kent County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.