Clothing and laundry · County · Virginia
Clothing and shoe stores in Winchester city, VA
Competitor counts, household spending and official business counts for clothing and shoe stores in Winchester city, VA, set against other counties and the U.S.
Groundwork market score · out of 100
Score 17 out of 100: Low
Ranked #2,004 of 2,087 scored counties
#75 of 80 scored counties in Virginia
- Listings
- 66
- 38 chain locations (58%)
- Official establishments
- 42
- −12.5% since 2019
- Household spending a year
- $20.3M
- On clothing, shoes and related services · $1,770 a household
- Spending per listing
- $308K
- 76% below the U.S.
- Listings per 10k households
- 57.4
- 3.5 times the U.S.
- Population, 2025
- 28,272
- +1.0% since 2020
See the clothing and shoe stores around any address in Winchester city
The site report maps the clothing and shoe stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Winchester city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For clothing and shoe stores, Winchester city has a Groundwork market score of 17 (low): #2,004 of 2,087 scored counties and #75 of 80 scored counties in Virginia. That puts it in the bottom quarter of counties.
At $1,770 per household (14% below the U.S. average), households in Winchester city spend about $20.3M a year on clothing, shoes and related services. That works out to $308K per store, 76% below the U.S. figure of $1.3M. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores.
Winchester city has 66 clothing and shoe stores on map listings as of September 2026. Chain locations make up 58% of them, against 44% across the U.S. That is 57.4 per 10,000 households, 3.5 times the U.S. rate of 16.2.
The official count of businesses with payroll classed as clothing and shoe stores in Winchester city was 42 in 2023, down 12.5% from 2019. That is one for every 274 households, against one for every 1,273 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $754K has gone to businesses classed as clothing and shoe stores in Winchester city. Between 2020 and 2025, the population of Winchester city grew 1.0%, slower than the U.S. (+3.1%).
How Winchester city compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing and shoe stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Winchester city | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 57.4 | 13.6 | 16.2 |
| Spending per listing | $308K | $1.6M | $1.3M |
| Households per official establishment | 274 | 1,380 | 1,273 |
| Official establishment growth, 2019–2023 | −12.5% | −14.1% | −12.2% |
| Population growth, 2020–2025 | +1.0% | +2.8% | +3.1% |
| Spending per household on clothing, shoes and related services | $1,770 | $2,176 | $2,055 |
| Median household income | $63,974 | $93,170 | $80,734 |
| Groundwork market score | 17 | 71 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 48 → 42−12.5% over the period
- Employees, 2023
- 604
- Annual payroll, 2023
- $10.2M
- One-person businesses, 2023
- 16Businesses with no payroll
- Map listings, September 2026
- 6638 chain locations
- Listings at the U.S. rate for this spending
- 16The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $754K
SBA-backed loans to businesses classed as clothing and shoe stores in Winchester city, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Winchester city
- Population, 2025 estimate
- 28,272+1.0% since 2020
- Households
- 11,492
- Median age
- 39.1
- Homes lived in by their owners
- 44%
- Vehicles per household
- 1.7
- Land area
- 9 sq. mi.
- People per square mile
- 3,035
- Median household income
- $63,974+8.8% vs. 2015–2019, before inflation
- Average household income
- $86,976
- Median home value
- $343,000
- Jobs located here
- 27,462
- Daytime population
- 42,088Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Winchester city?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing and shoe stores on map listings by name and distance.
Or open the report at the center of Winchester city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardClothing and shoe stores across Virginia
Every Virginia market ranked →The highest-scoring counties in Virginia for clothing and shoe stores, numbered among those based in Virginia, with Winchester city marked.
Top counties in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Stafford County, VA | 97 | 19 | 3.6 | $7.2M | +8.3% | #1 of 2,087 |
| 2Frederick County, VA | 94 | 9 | 2.5 | $8.5M | +8.8% | #3 of 2,087 |
| 3Orange County, VA | 94 | 6 | 4.0 | $5.2M | +10.1% | #4 of 2,087 |
| 4Fauquier County, VA | 91 | 17 | 6.4 | $4M | +4.8% | #18 of 2,087 |
| 5Hanover County, VA | 91 | 26 | 6.1 | $3.8M | +5.6% | #21 of 2,087 |
| 6Rockingham County, VA | 89 | 16 | 4.9 | $3.9M | +6.6% | #30 of 2,087 |
| 7Falls Church city, VA | 89 | 5 | 8.0 | $3.5M | +3.3% | #31 of 2,087 |
| 8Suffolk city, VA | 88 | 25 | 6.6 | $3.1M | +10.4% | #42 of 2,087 |
| 9York County, VA | 86 | 19 | 7.0 | $3.3M | +1.6% | #63 of 2,087 |
| 10Greene County, VA | 86 | 6 | 7.5 | $2.8M | +6.6% | #65 of 2,087 |
| 75Winchester city, VA | 17 | 66 | 57.4 | $308K | +1.0% | #2,004 of 2,087 |
Other business types in Winchester city
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
- Clothing, shoes and laundry17
- Clothing and shoe stores17
- Laundromats13
- Dry cleaners
Home services
Real estate
Funeral services
Questions
How many clothing and shoe stores are in Winchester city, VA?
Map listings as of September 2026 show 66 clothing and shoe stores in Winchester city. 38 of them (58%) are chain locations. The listings count clothing, shoe and accessory stores and boutiques. Official counts show 42 businesses with payroll classed as clothing and shoe stores in 2023, down 12.5% from 2019. Another 16 one-person businesses have no payroll, by official counts.
How much do households in Winchester city, VA spend on clothing, shoes and related services?
About $20.3M a year, or $1,770 per household. That is 14% below the U.S. average (an index of 86, where 100 is the U.S. average). Spread across the 66 clothing and shoe stores on map listings, it comes to $308K per store. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade. It is estimated from the incomes of the 11,492 households in Winchester city and national spending patterns by income.
How does Winchester city, VA compare with the U.S. for clothing and shoe stores?
Winchester city has 57.4 clothing and shoe stores per 10,000 households, 3.5 times the U.S. rate of 16.2. Spending per store is $308K, 76% below the U.S. figure of $1.3M. At the U.S. ratio of clothing and shoe stores to household spending, Winchester city would have about 16, against 66 on map listings. There is one business with payroll in the industry for every 274 households, against one for every 1,273 across the U.S. The official count fell 12.5% from 2019 to 2023, against −12.2% for the U.S.
How fast is Winchester city, VA growing?
Population estimates put Winchester city at 28,272 people in 2025, up 1.0% since 2020, slower than the U.S. (+3.1%). It has 11,492 households. Median household income in Winchester city is $63,974, 21% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 8.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Winchester city scores 17 for clothing and shoe stores (low), #2,004 of 2,087 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Winchester city. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for clothing and shoe stores · All 56 business types in Winchester city
Screening a site or an acquisition in Winchester city?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Winchester city. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.