Groundwork

Clothing and laundry · County · Virginia

Clothing and shoe stores in Newport News city, VA

The clothing and shoe stores in Newport News city, VA, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 30 out of 100: Lower middle

Ranked #1,704 of 2,087 scored counties
#65 of 80 scored counties in Virginia

Listings
112
69 chain locations (62%)
Official establishments
74
−7.5% since 2019
Household spending a year
$134.2M
On clothing, shoes and related services · $1,763 a household
Spending per listing
$1.2M
6% below the U.S.
Listings per 10k households
14.7
9% below the U.S.
Population, 2025
183,230
−1.5% since 2020

See the clothing and shoe stores around any address in Newport News city

The site report maps the clothing and shoe stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Newport News city. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Newport News city scores 30 (lower middle) on the Groundwork market score for clothing and shoe stores, ranking #1,704 of 2,087 scored counties and #65 of 80 scored counties in Virginia. That puts it in the bottom quarter of counties.

Map listings as of September 2026 show 112 clothing and shoe stores in Newport News city. 69 of them (62%) are chain locations, against 44% across the U.S. Per 10,000 households, that is 14.7, 9% below the U.S. rate of 16.2.

Household spending on clothing, shoes and related services in Newport News city comes to about $134.2M a year: $1,763 per household, 14% below the U.S. average. That is about $1.2M of household spending for each store on map listings, 6% below the U.S. figure of $1.3M. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade.

The official count of businesses with payroll classed as clothing and shoe stores in Newport News city was 74 in 2023, down 7.5% from 2019. That is one for every 1,029 households, against one for every 1,273 across the U.S. Between 2020 and 2025, the population of Newport News city declined 1.5%, against +3.1% for the U.S.

How Newport News city compares

The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing and shoe stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Clothing and shoe stores in Newport News city, VA compared with Virginia and the U.S.
MeasureNewport News cityVirginiaU.S.
Listings per 10k households14.713.616.2
Spending per listing$1.2M$1.6M$1.3M
Households per official establishment1,0291,3801,273
Official establishment growth, 2019–2023−7.5%−14.1%−12.2%
Population growth, 2020–2025−1.5%+2.8%+3.1%
Spending per household on clothing, shoes and related services$1,763$2,176$2,055
Median household income$69,634$93,170$80,734
Groundwork market score3071

Official counts and lending

Businesses

Official establishments, 2019 to 2023
80 → 74−7.5% over the period
Employees, 2023
977
Annual payroll, 2023
$16.6M
One-person businesses, 2023
160Businesses with no payroll
Map listings, September 2026
11269 chain locations
Listings at the U.S. rate for this spending
106The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as clothing and shoe stores in Newport News city, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Newport News city

Population, 2025 estimate
183,230−1.5% since 2020
Households
76,112
Median age
36.0
Homes lived in by their owners
48%
Vehicles per household
1.6
Land area
69 sq. mi.
People per square mile
2,670
Median household income
$69,634+30.9% vs. 2015–2019, before inflation
Average household income
$90,058
Median home value
$260,600
Jobs located here
98,238
Daytime population
206,364Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Newport News city?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing and shoe stores on map listings by name and distance.

Or open the report at the center of Newport News city. Signed out, you see a blurred preview; on an account, each report is one action.

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Clothing and shoe stores across Virginia

Every Virginia market ranked →

The highest-scoring counties in Virginia for clothing and shoe stores, numbered among those based in Virginia, with Newport News city marked.

Top counties in Virginia

Counties in Virginia ranked for clothing and shoe stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Stafford County, VA97193.6$7.2M+8.3%#1 of 2,087
2Frederick County, VA9492.5$8.5M+8.8%#3 of 2,087
3Orange County, VA9464.0$5.2M+10.1%#4 of 2,087
4Fauquier County, VA91176.4$4M+4.8%#18 of 2,087
5Hanover County, VA91266.1$3.8M+5.6%#21 of 2,087
6Rockingham County, VA89164.9$3.9M+6.6%#30 of 2,087
7Falls Church city, VA8958.0$3.5M+3.3%#31 of 2,087
8Suffolk city, VA88256.6$3.1M+10.4%#42 of 2,087
9York County, VA86197.0$3.3M+1.6%#63 of 2,087
10Greene County, VA8667.5$2.8M+6.6%#65 of 2,087
65Newport News city, VA3011214.7$1.2M−1.5%#1,704 of 2,087

Other business types in Newport News city

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many clothing and shoe stores are in Newport News city, VA?

There are 112 clothing and shoe stores on map listings in Newport News city as of September 2026. 69 of them (62%) are chain locations. The listings count clothing, shoe and accessory stores and boutiques. Official counts show 74 businesses with payroll classed as clothing and shoe stores in 2023, down 7.5% from 2019. Another 160 one-person businesses have no payroll, by official counts.

How much do households in Newport News city, VA spend on clothing, shoes and related services?

About $134.2M a year, or $1,763 per household. That is 14% below the U.S. average (an index of 86, where 100 is the U.S. average). Spread across the 112 clothing and shoe stores on map listings, it comes to $1.2M per store. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores. It is estimated from the incomes of the 76,112 households in Newport News city and national spending patterns by income.

How does Newport News city, VA compare with the U.S. for clothing and shoe stores?

Newport News city has 14.7 clothing and shoe stores per 10,000 households, 9% below the U.S. rate of 16.2. Spending per store is $1.2M, 6% below the U.S. figure of $1.3M. At the national ratio of clothing and shoe stores to household spending, Newport News city would have about 106, against 112 on map listings. There is one business with payroll in the industry for every 1,029 households, against one for every 1,273 across the U.S. The official count fell 7.5% from 2019 to 2023, against −12.2% for the U.S.

How fast is Newport News city, VA growing?

Population estimates put Newport News city at 183,230 people in 2025, down 1.5% since 2020, against +3.1% for the U.S. It has 76,112 households. The median household income in Newport News city is $69,634 a year, 14% below the U.S. median of $80,734. That rose 30.9% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Newport News city scores 30 for clothing and shoe stores (lower middle), #1,704 of 2,087 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Newport News city. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for clothing and shoe stores · All 56 business types in Newport News city

Screening a site or an acquisition in Newport News city?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Newport News city. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.