Groundwork

Clothing and laundry · County · Virginia

Clothing and shoe stores in Norton city, VA

Competitor counts, household spending and official business counts for clothing and shoe stores in Norton city, VA, set against other counties and the U.S.

Groundwork market score

Not scored

Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.

Listings
11
7 chain locations (64%)
Official establishments
5
Businesses with payroll, 2023
Household spending a year
$2.3M
On clothing, shoes and related services · $1,441 a household
Spending per listing
$210K
83% below the U.S.
Listings per 10k households
68.5
4.2 times the U.S.
Population, 2025
3,477
−5.5% since 2020

See the clothing and shoe stores around any address in Norton city

The site report maps the clothing and shoe stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Norton city. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 11 clothing and shoe stores in Norton city. Chain locations make up 64% of them, against 44% across the U.S. That comes to 68.5 for every 10,000 households, 4.2 times the U.S. rate of 16.2.

Household spending on clothing, shoes and related services in Norton city comes to about $2.3M a year: $1,441 per household, 30% below the U.S. average. Spread across 11 clothing and shoe stores, that is $210K per store, 83% below the U.S. figure of $1.3M. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade.

In 2023, official counts showed 5 businesses with payroll in Norton city classed as clothing and shoe stores. That is one for every 321 households, against one for every 1,273 across the U.S.

Between 2020 and 2025, the population of Norton city declined 5.5%, against +3.1% for the U.S. Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.

How Norton city compares

The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing and shoe stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Clothing and shoe stores in Norton city, VA compared with Virginia and the U.S.
MeasureNorton cityVirginiaU.S.
Listings per 10k households68.513.616.2
Spending per listing$210K$1.6M$1.3M
Households per official establishment3211,3801,273
Official establishment growth, 2019–2023n/a−14.1%−12.2%
Population growth, 2020–2025−5.5%+2.8%+3.1%
Spending per household on clothing, shoes and related services$1,441$2,176$2,055
Median household income$41,495$93,170$80,734
Groundwork market scoreNot scored71

Official counts and lending

Businesses

Official establishments, 2019 to 2023
6 → 5
Employees, 2023
45
Annual payroll, 2023
$676K
One-person businesses, 2023
0Businesses with no payroll
Map listings, September 2026
117 chain locations
Listings at the U.S. rate for this spending
2The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as clothing and shoe stores in Norton city, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Norton city

Population, 2025 estimate
3,477−5.5% since 2020
Households
1,605
Median age
41.5
Homes lived in by their owners
50%
Vehicles per household
1.5
Land area
8 sq. mi.
People per square mile
478
Median household income
$41,495
Average household income
$57,082
Median home value
$110,000
Jobs located here
3,466
Daytime population
5,546Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Norton city?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing and shoe stores on map listings by name and distance.

Or open the report at the center of Norton city. Signed out, you see a blurred preview; on an account, each report is one action.

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Clothing and shoe stores across Virginia

Every Virginia market ranked →

The highest-scoring counties in Virginia for clothing and shoe stores, numbered among those based in Virginia, with Norton city marked.

Top counties in Virginia

Counties in Virginia ranked for clothing and shoe stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Stafford County, VA97193.6$7.2M+8.3%#1 of 2,087
2Frederick County, VA9492.5$8.5M+8.8%#3 of 2,087
3Orange County, VA9464.0$5.2M+10.1%#4 of 2,087
4Fauquier County, VA91176.4$4M+4.8%#18 of 2,087
5Hanover County, VA91266.1$3.8M+5.6%#21 of 2,087
6Rockingham County, VA89164.9$3.9M+6.6%#30 of 2,087
7Falls Church city, VA8958.0$3.5M+3.3%#31 of 2,087
8Suffolk city, VA88256.6$3.1M+10.4%#42 of 2,087
9York County, VA86197.0$3.3M+1.6%#63 of 2,087
10Greene County, VA8667.5$2.8M+6.6%#65 of 2,087
Norton city, VANot scored1168.5$210K−5.5%

Other business types in Norton city

None has a Groundwork market score here. Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.

Questions

How many clothing and shoe stores are in Norton city, VA?

Norton city has 11 clothing and shoe stores on map listings as of September 2026. 7 of them (64%) are chain locations. The listings count clothing, shoe and accessory stores and boutiques. Official counts show 5 businesses with payroll classed as clothing and shoe stores in 2023.

How much do households in Norton city, VA spend on clothing, shoes and related services?

About $2.3M a year, or $1,441 per household. That is 30% below the U.S. average (an index of 70, where 100 is the U.S. average). Spread across the 11 clothing and shoe stores on map listings, it comes to $210K per store. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores. It is estimated from the incomes of the 1,605 households in Norton city and national spending patterns by income.

How does Norton city, VA compare with the U.S. for clothing and shoe stores?

Norton city has 68.5 clothing and shoe stores per 10,000 households, 4.2 times the U.S. rate of 16.2. Spending per store is $210K, 83% below the U.S. figure of $1.3M. At the national ratio of clothing and shoe stores to household spending, Norton city would have about 2, against 11 on map listings. There is one business with payroll in the industry for every 321 households, against one for every 1,273 across the U.S.

How fast is Norton city, VA growing?

Population estimates put Norton city at 3,477 people in 2025, down 5.5% since 2020, against +3.1% for the U.S. It has 1,605 households. The median household income in Norton city is $41,495 a year, 49% below the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The score leaves out counties under 10,000 people, where a handful of businesses would swing it.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Norton city. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for clothing and shoe stores · All 56 business types in Norton city

Screening a site or an acquisition in Norton city?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Norton city. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.