Clothing and laundry · County · Virginia
Clothing and shoe stores in Harrisonburg city, VA
How Harrisonburg city, VA compares with other counties and the U.S. for clothing and shoe stores: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 15 out of 100: Low
Ranked #2,024 of 2,087 scored counties
#76 of 80 scored counties in Virginia
- Listings
- 41
- 23 chain locations (56%)
- Official establishments
- 31
- −6.1% since 2019
- Household spending a year
- $30.1M
- On clothing, shoes and related services · $1,734 a household
- Spending per listing
- $734K
- 42% below the U.S.
- Listings per 10k households
- 23.6
- 46% above the U.S.
- Population, 2025
- 50,839
- −1.7% since 2020
See the clothing and shoe stores around any address in Harrisonburg city
The site report maps the clothing and shoe stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Harrisonburg city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For clothing and shoe stores, Harrisonburg city has a Groundwork market score of 15 (low): #2,024 of 2,087 scored counties and #76 of 80 scored counties in Virginia. That puts it in the bottom quarter of counties.
At $1,734 per household (16% below the U.S. average), households in Harrisonburg city spend about $30.1M a year on clothing, shoes and related services. Spread across 41 clothing and shoe stores, that is $734K per store, 42% below the U.S. figure of $1.3M. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores.
Harrisonburg city has 41 clothing and shoe stores on map listings as of September 2026. Of those, 23 are chain locations, or 56%, against 44% across the U.S. That is 23.6 per 10,000 households, 46% above the U.S. rate of 16.2.
Official counts show 31 businesses with payroll classed as clothing and shoe stores in Harrisonburg city in 2023, down 6.1% from 2019. That is one for every 560 households, against one for every 1,273 across the U.S. Population estimates put the population change in Harrisonburg city from 2020 to 2025 at −1.7%, against +3.1% for the U.S.
How Harrisonburg city compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing and shoe stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Harrisonburg city | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 23.6 | 13.6 | 16.2 |
| Spending per listing | $734K | $1.6M | $1.3M |
| Households per official establishment | 560 | 1,380 | 1,273 |
| Official establishment growth, 2019–2023 | −6.1% | −14.1% | −12.2% |
| Population growth, 2020–2025 | −1.7% | +2.8% | +3.1% |
| Spending per household on clothing, shoes and related services | $1,734 | $2,176 | $2,055 |
| Median household income | $62,254 | $93,170 | $80,734 |
| Groundwork market score | 15 | 71 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 33 → 31−6.1% over the period
- Employees, 2023
- 438
- Annual payroll, 2023
- $7.9M
- One-person businesses, 2023
- 30Businesses with no payroll
- Map listings, September 2026
- 4123 chain locations
- Listings at the U.S. rate for this spending
- 24The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as clothing and shoe stores in Harrisonburg city, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Harrisonburg city
- Population, 2025 estimate
- 50,839−1.7% since 2020
- Households
- 17,360
- Median age
- 31.4
- Homes lived in by their owners
- 39%
- Vehicles per household
- 2.0
- Land area
- 17 sq. mi.
- People per square mile
- 2,964
- Median household income
- $62,254+33.4% vs. 2015–2019, before inflation
- Average household income
- $82,014
- Median home value
- $299,100
- Jobs located here
- 34,193
- Daytime population
- 64,079Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Harrisonburg city?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing and shoe stores on map listings by name and distance.
Or open the report at the center of Harrisonburg city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardClothing and shoe stores across Virginia
Every Virginia market ranked →The highest-scoring counties in Virginia for clothing and shoe stores, numbered among those based in Virginia, with Harrisonburg city marked.
Top counties in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Stafford County, VA | 97 | 19 | 3.6 | $7.2M | +8.3% | #1 of 2,087 |
| 2Frederick County, VA | 94 | 9 | 2.5 | $8.5M | +8.8% | #3 of 2,087 |
| 3Orange County, VA | 94 | 6 | 4.0 | $5.2M | +10.1% | #4 of 2,087 |
| 4Fauquier County, VA | 91 | 17 | 6.4 | $4M | +4.8% | #18 of 2,087 |
| 5Hanover County, VA | 91 | 26 | 6.1 | $3.8M | +5.6% | #21 of 2,087 |
| 6Rockingham County, VA | 89 | 16 | 4.9 | $3.9M | +6.6% | #30 of 2,087 |
| 7Falls Church city, VA | 89 | 5 | 8.0 | $3.5M | +3.3% | #31 of 2,087 |
| 8Suffolk city, VA | 88 | 25 | 6.6 | $3.1M | +10.4% | #42 of 2,087 |
| 9York County, VA | 86 | 19 | 7.0 | $3.3M | +1.6% | #63 of 2,087 |
| 10Greene County, VA | 86 | 6 | 7.5 | $2.8M | +6.6% | #65 of 2,087 |
| 76Harrisonburg city, VA | 15 | 41 | 23.6 | $734K | −1.7% | #2,024 of 2,087 |
Other business types in Harrisonburg city
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
- Clothing, shoes and laundry13
- Clothing and shoe stores15
- Laundromats
- Dry cleaners
Home services
Real estate
Funeral services
Questions
How many clothing and shoe stores are in Harrisonburg city, VA?
Map listings as of September 2026 show 41 clothing and shoe stores in Harrisonburg city. 23 of them (56%) are chain locations. The listings count clothing, shoe and accessory stores and boutiques. Official counts show 31 businesses with payroll classed as clothing and shoe stores in 2023, down 6.1% from 2019. Another 30 one-person businesses have no payroll, by official counts.
How much do households in Harrisonburg city, VA spend on clothing, shoes and related services?
About $30.1M a year, or $1,734 per household. That is 16% below the U.S. average (an index of 84, where 100 is the U.S. average). Spread across the 41 clothing and shoe stores on map listings, it comes to $734K per store. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade. It is estimated from the incomes of the 17,360 households in Harrisonburg city and national spending patterns by income.
How does Harrisonburg city, VA compare with the U.S. for clothing and shoe stores?
Harrisonburg city has 23.6 clothing and shoe stores per 10,000 households, 46% above the U.S. rate of 16.2. Spending per store is $734K, 42% below the U.S. figure of $1.3M. At the U.S. ratio of clothing and shoe stores to household spending, Harrisonburg city would have about 24, against 41 on map listings. There is one business with payroll in the industry for every 560 households, against one for every 1,273 across the U.S. The official count fell 6.1% from 2019 to 2023, against −12.2% for the U.S.
How fast is Harrisonburg city, VA growing?
Population estimates put Harrisonburg city at 50,839 people in 2025, down 1.7% since 2020, against +3.1% for the U.S. It has 17,360 households. Median household income in Harrisonburg city is $62,254, 23% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 33.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Harrisonburg city scores 15 for clothing and shoe stores (low), #2,024 of 2,087 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Harrisonburg city. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for clothing and shoe stores · All 56 business types in Harrisonburg city
Screening a site or an acquisition in Harrisonburg city?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Harrisonburg city. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.