Groundwork

Clothing and laundry · County · Virginia

Clothing and shoe stores in Rockingham County, VA

How Rockingham County, VA compares with other counties and the U.S. for clothing and shoe stores: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 89 out of 100: High

Ranked #30 of 2,087 scored counties
#6 of 80 scored counties in Virginia

Listings
16
1 chain location (6%)
Official establishments
5
Businesses with payroll, 2023
Household spending a year
$62.7M
On clothing, shoes and related services · $1,917 a household
Spending per listing
$3.9M
3.1 times the U.S.
Listings per 10k households
4.9
70% below the U.S.
Population, 2025
89,316
+6.6% since 2020

See the clothing and shoe stores around any address in Rockingham County

The site report maps the clothing and shoe stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Rockingham County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The Groundwork market score for clothing and shoe stores in Rockingham County is 89 (high), #30 of 2,087 scored counties and #6 of 80 scored counties in Virginia. That puts it in the top 10% of counties for clothing and shoe stores.

Household spending on clothing, shoes and related services in Rockingham County comes to about $62.7M a year: $1,917 per household, 7% below the U.S. average. That is about $3.9M of household spending for each store on map listings, 3.1 times the U.S. figure of $1.3M. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores.

There are 16 clothing and shoe stores on map listings in Rockingham County as of September 2026. One of them (6%) is a chain location, against 44% across the U.S. That comes to 4.9 for every 10,000 households, 70% below the U.S. rate of 16.2.

The official count of businesses with payroll classed as clothing and shoe stores in Rockingham County was 5 in 2023. That is one for every 6,537 households, against one for every 1,273 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $150K has gone to businesses classed as clothing and shoe stores in Rockingham County. Population estimates show Rockingham County grew 6.6% from 2020 to 2025, faster than the U.S. (+3.1%).

How Rockingham County compares

The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing and shoe stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Clothing and shoe stores in Rockingham County, VA compared with Virginia and the U.S.
MeasureRockingham CountyVirginiaU.S.
Listings per 10k households4.913.616.2
Spending per listing$3.9M$1.6M$1.3M
Households per official establishment6,5371,3801,273
Official establishment growth, 2019–2023n/a−14.1%−12.2%
Population growth, 2020–2025+6.6%+2.8%+3.1%
Spending per household on clothing, shoes and related services$1,917$2,176$2,055
Median household income$80,693$93,170$80,734
Groundwork market score8971

Official counts and lending

Businesses

Official establishments, 2019 to 2023
3 → 5
Employees, 2023
13
Annual payroll, 2023
$281K
One-person businesses, 2023
42Businesses with no payroll
Map listings, September 2026
161 chain location
Listings at the U.S. rate for this spending
49The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$150K

SBA-backed loans to businesses classed as clothing and shoe stores in Rockingham County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Rockingham County

Population, 2025 estimate
89,316+6.6% since 2020
Households
32,686
Median age
40.8
Homes lived in by their owners
75%
Vehicles per household
2.3
Land area
850 sq. mi.
People per square mile
101
Median household income
$80,693+30.4% vs. 2015–2019, before inflation
Average household income
$105,531
Median home value
$313,000
Jobs located here
32,108
Daytime population
73,949Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Rockingham County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing and shoe stores on map listings by name and distance.

Or open the report at the center of Rockingham County. Signed out, you see a blurred preview; on an account, each report is one action.

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Clothing and shoe stores across Virginia

Every Virginia market ranked →

The highest-scoring counties in Virginia for clothing and shoe stores, numbered among those based in Virginia, with Rockingham County marked.

Top counties in Virginia

Counties in Virginia ranked for clothing and shoe stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Stafford County, VA97193.6$7.2M+8.3%#1 of 2,087
2Frederick County, VA9492.5$8.5M+8.8%#3 of 2,087
3Orange County, VA9464.0$5.2M+10.1%#4 of 2,087
4Fauquier County, VA91176.4$4M+4.8%#18 of 2,087
5Hanover County, VA91266.1$3.8M+5.6%#21 of 2,087
6Rockingham County, VA89164.9$3.9M+6.6%#30 of 2,087
7Falls Church city, VA8958.0$3.5M+3.3%#31 of 2,087
8Suffolk city, VA88256.6$3.1M+10.4%#42 of 2,087
9York County, VA86197.0$3.3M+1.6%#63 of 2,087
10Greene County, VA8667.5$2.8M+6.6%#65 of 2,087

Other business types in Rockingham County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many clothing and shoe stores are in Rockingham County, VA?

As of September 2026, map listings count 16 clothing and shoe stores in Rockingham County. One of them (6%) is a chain location. The listings count clothing, shoe and accessory stores and boutiques. Official counts show 5 businesses with payroll classed as clothing and shoe stores in 2023. Official counts list 42 one-person businesses without payroll.

How much do households in Rockingham County, VA spend on clothing, shoes and related services?

About $62.7M a year, or $1,917 per household. That is 7% below the U.S. average (an index of 93, where 100 is the U.S. average). Spread across the 16 clothing and shoe stores on map listings, it comes to $3.9M per store. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade. It is estimated from the incomes of the 32,686 households in Rockingham County and national spending patterns by income.

How does Rockingham County, VA compare with the U.S. for clothing and shoe stores?

Rockingham County has 4.9 clothing and shoe stores per 10,000 households, 70% below the U.S. rate of 16.2. Spending per store is $3.9M, 3.1 times the U.S. figure of $1.3M. At the U.S. ratio of clothing and shoe stores to household spending, Rockingham County would have about 49, against 16 on map listings. There is one business with payroll in the industry for every 6,537 households, against one for every 1,273 across the U.S.

How fast is Rockingham County, VA growing?

Population estimates put Rockingham County at 89,316 people in 2025, up 6.6% since 2020, faster than the U.S. (+3.1%). It has 32,686 households. Median household income in Rockingham County is $80,693, in line with the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 30.4%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Rockingham County scores 89 for clothing and shoe stores (high), #30 of 2,087 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Rockingham County. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for clothing and shoe stores · All 56 business types in Rockingham County

Screening a site or an acquisition in Rockingham County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Rockingham County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.