Beauty and personal care · County · Maine
Barbershops in Kennebec County, ME
Competitor counts, household spending and official business counts for barbershops in Kennebec County, ME, set against other counties and the U.S.
Groundwork market score · out of 100
Score 66 out of 100: Upper middle
Ranked #302 of 1,356 scored counties
#6 of 11 scored counties in Maine
- Listings
- 19
- 1 chain location (5%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $50.1M
- On personal care products and services · $923 a household
- Spending per listing
- $2.6M
- 40% above the U.S.
- Listings per 10k households
- 3.5
- 34% below the U.S.
- Population, 2025
- 129,067
- +3.5% since 2020
See the barbershops around any address in Kennebec County
The site report maps the barbershops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Kennebec County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $923 per household (8% below the U.S. average), households in Kennebec County spend about $50.1M a year on personal care products and services. That is about $2.6M of household spending for each shop on map listings, 40% above the U.S. figure of $1.9M. The spending figure covers all personal care products and services, not only barbershops.
Kennebec County has 19 barbershops on map listings as of September 2026. One of them (5%) is a chain location, against 12% across the U.S. Per 10,000 households, that is 3.5, 34% below the U.S. rate of 5.3.
Official counts don’t publish a figure for barber shops in Kennebec County, since they leave out counts under 3. Official counts also show 36 one-person businesses without payroll.
Between 2020 and 2025, the population of Kennebec County grew 3.5%, in step with the U.S. (+3.1%). Kennebec County scores 66 (upper middle) on the Groundwork market score for barbershops, ranking #302 of 1,356 scored counties and #6 of 11 scored counties in Maine. That puts it in the top quarter of counties.
How Kennebec County compares
The same measures for Maine and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the barbershops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Kennebec County | Maine | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.5 | 3.7 | 5.3 |
| Spending per listing | $2.6M | $2.6M | $1.9M |
| Households per official establishment | n/a | 29,858 | 16,589 |
| Official establishment growth, 2019–2023 | n/a | n/a | +28.5% |
| Population growth, 2020–2025 | +3.5% | +3.7% | +3.1% |
| Spending per household on personal care products and services | $923 | $973 | $1,005 |
| Median household income | $69,077 | $74,733 | $80,734 |
| Groundwork market score | 66 | 66 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 36Businesses with no payroll
- Map listings, September 2026
- 191 chain location
- Listings at the U.S. rate for this spending
- 27The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as barber shops in Kennebec County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Kennebec County
- Population, 2025 estimate
- 129,067+3.5% since 2020
- Households
- 54,312
- Median age
- 43.8
- Homes lived in by their owners
- 74%
- Vehicles per household
- 1.7
- Land area
- 868 sq. mi.
- People per square mile
- 146
- Median household income
- $69,077+24.8% vs. 2015–2019, before inflation
- Average household income
- $88,742
- Median home value
- $238,200
- Jobs located here
- 65,677
- Daytime population
- 134,017Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Kennebec County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the barbershops on map listings by name and distance.
Or open the report at the center of Kennebec County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBarbershops across Maine
Every Maine market ranked →The highest-scoring counties in Maine for barbershops, numbered among those based in Maine, with Kennebec County marked.
Top counties in Maine
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1York County, ME | 77 | 41 | 4.5 | $2.3M | +4.8% | #116 of 1,356 |
| 2Sagadahoc County, ME | 74 | 6 | 3.6 | $2.8M | +3.4% | #154 of 1,356 |
| 3Knox County, ME | 72 | 5 | 2.7 | $3.6M | +1.1% | #174 of 1,356 |
| 4Oxford County, ME | 72 | 6 | 2.5 | $3.5M | +4.2% | #176 of 1,356 |
| 5Cumberland County, ME | 71 | 55 | 4.2 | $2.7M | +4.5% | #203 of 1,356 |
| 6Kennebec County, ME | 66 | 19 | 3.5 | $2.6M | +3.5% | #302 of 1,356 |
| 7Hancock County, ME | 64 | 10 | 3.9 | $2.4M | +3.0% | #367 of 1,356 |
| 8Penobscot County, ME | 64 | 27 | 4.1 | $2.2M | +3.8% | #371 of 1,356 |
| 9Aroostook County, ME | 56 | 7 | 2.3 | $3.6M | −0.7% | #534 of 1,356 |
| 10Androscoggin County, ME | 50 | 25 | 5.3 | $1.7M | +4.8% | #701 of 1,356 |
Other business types in Kennebec County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas61
- Hair salons63
- Barbershops66
- Nail salons69
- Spas and skin care60
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many barbershops are in Kennebec County, ME?
Map listings as of September 2026 show 19 barbershops in Kennebec County. One of them (5%) is a chain location. The listings count barbershops. No official count is published for barber shops in Kennebec County: counts under 3 are left out. Official counts list 36 one-person businesses without payroll.
How much do households in Kennebec County, ME spend on personal care products and services?
About $50.1M a year, or $923 per household. That is 8% below the U.S. average (an index of 92, where 100 is the U.S. average). Spread across the 19 barbershops on map listings, it comes to $2.6M per shop. That spending covers all personal care products and services, which barbershops share with other businesses in the trade. It is estimated from the incomes of the 54,312 households in Kennebec County and national spending patterns by income.
How does Kennebec County, ME compare with the U.S. for barbershops?
Kennebec County has 3.5 barbershops per 10,000 households, 34% below the U.S. rate of 5.3. Spending per shop is $2.6M, 40% above the U.S. figure of $1.9M. At the U.S. ratio of barbershops to household spending, Kennebec County would have about 27, against 19 on map listings.
How fast is Kennebec County, ME growing?
Population estimates put Kennebec County at 129,067 people in 2025, up 3.5% since 2020, in step with the U.S. (+3.1%). It has 54,312 households. The median household income in Kennebec County is $69,077 a year, 14% below the U.S. median of $80,734. That rose 24.8% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Kennebec County scores 66 for barbershops (upper middle), #302 of 1,356 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Kennebec County. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for barbershops · All 56 business types in Kennebec County
Screening a site or an acquisition in Kennebec County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Kennebec County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.