Beauty and personal care · County · Maine
Barbershops in Cumberland County, ME
How Cumberland County, ME compares with other counties and the U.S. for barbershops: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 71 out of 100: Upper middle
Ranked #203 of 1,356 scored counties
#5 of 11 scored counties in Maine
- Listings
- 55
- 5 chain locations (9%)
- Official establishments
- 9
- Businesses with payroll, 2023
- Household spending a year
- $146.1M
- On personal care products and services · $1,105 a household
- Spending per listing
- $2.7M
- 41% above the U.S.
- Listings per 10k households
- 4.2
- 21% below the U.S.
- Population, 2025
- 317,222
- +4.5% since 2020
See the barbershops around any address in Cumberland County
The site report maps the barbershops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Cumberland County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 55 barbershops in Cumberland County. 5 of them (9%) are chain locations, against 12% across the U.S. That is 4.2 per 10,000 households, 21% below the U.S. rate of 5.3.
At $1,105 per household (10% above the U.S. average), households in Cumberland County spend about $146.1M a year on personal care products and services. That works out to $2.7M per shop, 41% above the U.S. figure of $1.9M. That spending covers all personal care products and services, which barbershops share with other businesses in the trade.
In 2023, official counts showed 9 businesses with payroll in Cumberland County classed as barber shops. That is one for every 14,685 households, against one for every 16,589 across the U.S. Another 84 one-person businesses have no payroll, by official counts. Since fiscal 2022, 1 SBA-backed loan worth $50K has gone to businesses classed as barber shops in Cumberland County.
Population estimates put the population change in Cumberland County from 2020 to 2025 at +4.5%, faster than the U.S. (+3.1%). Cumberland County scores 71 (upper middle) on the Groundwork market score for barbershops, ranking #203 of 1,356 scored counties and #5 of 11 scored counties in Maine. That puts it in the top quarter of counties.
How Cumberland County compares
The same measures for Maine and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the barbershops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Cumberland County | Maine | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.2 | 3.7 | 5.3 |
| Spending per listing | $2.7M | $2.6M | $1.9M |
| Households per official establishment | 14,685 | 29,858 | 16,589 |
| Official establishment growth, 2019–2023 | n/a | n/a | +28.5% |
| Population growth, 2020–2025 | +4.5% | +3.7% | +3.1% |
| Spending per household on personal care products and services | $1,105 | $973 | $1,005 |
| Median household income | $95,677 | $74,733 | $80,734 |
| Groundwork market score | 71 | 66 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4 → 9
- Employees, 2023
- 39
- Annual payroll, 2023
- $1.4M
- One-person businesses, 2023
- 84Businesses with no payroll
- Map listings, September 2026
- 555 chain locations
- Listings at the U.S. rate for this spending
- 78The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $50K
SBA-backed loans to businesses classed as barber shops in Cumberland County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Cumberland County
- Population, 2025 estimate
- 317,222+4.5% since 2020
- Households
- 132,168
- Median age
- 43.2
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.7
- Land area
- 836 sq. mi.
- People per square mile
- 369
- Median household income
- $95,677+30.9% vs. 2015–2019, before inflation
- Average household income
- $128,060
- Median home value
- $451,200
- Jobs located here
- 199,197
- Daytime population
- 355,731Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Cumberland County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the barbershops on map listings by name and distance.
Or open the report at the center of Cumberland County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBarbershops across Maine
Every Maine market ranked →The highest-scoring counties in Maine for barbershops, numbered among those based in Maine, with Cumberland County marked.
Top counties in Maine
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1York County, ME | 77 | 41 | 4.5 | $2.3M | +4.8% | #116 of 1,356 |
| 2Sagadahoc County, ME | 74 | 6 | 3.6 | $2.8M | +3.4% | #154 of 1,356 |
| 3Knox County, ME | 72 | 5 | 2.7 | $3.6M | +1.1% | #174 of 1,356 |
| 4Oxford County, ME | 72 | 6 | 2.5 | $3.5M | +4.2% | #176 of 1,356 |
| 5Cumberland County, ME | 71 | 55 | 4.2 | $2.7M | +4.5% | #203 of 1,356 |
| 6Kennebec County, ME | 66 | 19 | 3.5 | $2.6M | +3.5% | #302 of 1,356 |
| 7Hancock County, ME | 64 | 10 | 3.9 | $2.4M | +3.0% | #367 of 1,356 |
| 8Penobscot County, ME | 64 | 27 | 4.1 | $2.2M | +3.8% | #371 of 1,356 |
| 9Aroostook County, ME | 56 | 7 | 2.3 | $3.6M | −0.7% | #534 of 1,356 |
| 10Androscoggin County, ME | 50 | 25 | 5.3 | $1.7M | +4.8% | #701 of 1,356 |
Other business types in Cumberland County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas46
- Hair salons52
- Barbershops71
- Nail salons59
- Spas and skin care43
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many barbershops are in Cumberland County, ME?
Cumberland County has 55 barbershops on map listings as of September 2026. 5 of them (9%) are chain locations. The listings count barbershops. Official counts show 9 businesses with payroll classed as barber shops in 2023. Official counts list 84 one-person businesses without payroll.
How much do households in Cumberland County, ME spend on personal care products and services?
About $146.1M a year, or $1,105 per household. That is 10% above the U.S. average (an index of 110, where 100 is the U.S. average). Spread across the 55 barbershops on map listings, it comes to $2.7M per shop. The spending figure covers all personal care products and services, not only barbershops. It is estimated from the incomes of the 132,168 households in Cumberland County and national spending patterns by income.
How does Cumberland County, ME compare with the U.S. for barbershops?
Cumberland County has 4.2 barbershops per 10,000 households, 21% below the U.S. rate of 5.3. Spending per shop is $2.7M, 41% above the U.S. figure of $1.9M. At the national ratio of barbershops to household spending, Cumberland County would have about 78, against 55 on map listings. There is one business with payroll in the industry for every 14,685 households, against one for every 16,589 across the U.S.
How fast is Cumberland County, ME growing?
Population estimates put Cumberland County at 317,222 people in 2025, up 4.5% since 2020, faster than the U.S. (+3.1%). It has 132,168 households. Median household income in Cumberland County is $95,677, 19% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 30.9%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Cumberland County scores 71 for barbershops (upper middle), #203 of 1,356 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Cumberland County. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for barbershops · All 56 business types in Cumberland County
Screening a site or an acquisition in Cumberland County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Cumberland County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.