Real estate · Small-town market · Missouri
Real estate businesses in the Branson, MO area
The real estate businesses in the Branson, MO area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 16 out of 100: Low
Ranked #536 of 536 scored small-town markets
#17 of 17 scored small-town markets based in Missouri
- Listings
- 180
- 15 chain locations (8%)
- Official establishments
- 147
- +98.7% since 2019
- Household spending a year
- $289.6M
- On rent and homeowner costs · $12,710 a household
- Housing spending per listing (U.S. = 100)
- 37
- 63% below the U.S.
- Listings per 10k households
- 79.0
- 2.1 times the U.S.
- Population, 2025
- 57,001
- +1.7% since 2020
See the real estate businesses around any address in the Branson area
The site report maps the real estate businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Branson area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For real estate businesses, the Branson area has a Groundwork market score of 16 (low): #536 of 536 scored small-town markets and #17 of 17 scored small-town markets based in Missouri. That puts it in the bottom quarter of small-town markets.
As of September 2026, map listings count 180 real estate businesses in the Branson area. Of those, 15 are chain locations, or 8%, against 6% across the U.S. Per 10,000 households, that is 79.0, 2.1 times the U.S. rate of 38.5.
Households in the Branson area spend about $289.6M a year on rent and homeowner costs, or $12,710 per household, 24% below the U.S. average. Housing spending per office is 63% below the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate businesses take in.
In 2023, official counts showed 147 businesses with payroll in the Branson area classed as real estate agents, property managers, mortgage lenders and inspectors, up 98.7% from 2019. That is one for every 155 households, against one for every 414 across the U.S. Since fiscal 2022, 2 SBA-backed loans worth $169K have gone to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in the Branson area. Population estimates show the Branson area grew 1.7% from 2020 to 2025, slower than the U.S. (+3.1%).
How the Branson area compares
The same measures for Missouri and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Branson area | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 79.0 | 32.9 | 38.5 |
| Housing spending per listing (U.S. = 100) | 37 | 97 | 100 |
| Households per official establishment | 155 | 540 | 414 |
| Official establishment growth, 2019–2023 | +98.7% | +15.3% | +15.8% |
| Population growth, 2020–2025 | +1.7% | +1.9% | +3.1% |
| Spending per household on rent and homeowner costs | $12,710 | $13,809 | $16,661 |
| Median household income | $56,497 | $70,702 | $80,734 |
| Groundwork market score | 16 | 37 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 147+98.7% over the period
- Employees, 2023
- 1,489
- Annual payroll, 2023
- $85.7M
- One-person businesses, 2023
- 422Businesses with no payroll
- Map listings, September 2026
- 18015 chain locations
- Listings at the U.S. rate for this spending
- 67The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $169K
SBA-backed loans to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in the Branson area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Branson area
- Population, 2025 estimate
- 57,001+1.7% since 2020
- Households
- 22,788
- Median age
- 43.5
- Homes lived in by their owners
- 67%
- Vehicles per household
- 1.9
- Land area
- 632 sq. mi.
- People per square mile
- 89
- Median household income
- $56,497+22.7% vs. 2015–2019, before inflation
- Average household income
- $78,677
- Median home value
- $218,800
- Jobs located here
- 27,574
- Daytime population
- 57,828Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Branson area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate businesses on map listings by name and distance.
Or open the report at the center of the Branson area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate across Missouri
Every Missouri market ranked →The highest-scoring small-town markets in Missouri for real estate businesses, numbered among those based in Missouri (a market based in another state is listed without a number), with the Branson area marked.
Top small-town markets in Missouri
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Kennett, MO | 50 | 16 | 14.2 | 193 | −4.8% | #263 of 536 |
| 2Sikeston, MO | 49 | 34 | 17.2 | 170 | −0.3% | #277 of 536 |
| 3Kirksville, MO | 46 | 20 | 19.2 | 154 | +1.9% | #307 of 536 |
| 4Moberly, MO | 44 | 17 | 18.4 | 156 | +0.2% | #328 of 536 |
| 5Hannibal, MO | 41 | 32 | 20.9 | 141 | +0.4% | #376 of 536 |
| 6Warrensburg, MO | 41 | 52 | 24.7 | 124 | +4.9% | #379 of 536 |
| 7Rolla, MO | 37 | 39 | 22.5 | 131 | +1.6% | #427 of 536 |
| 8Farmington, MO | 36 | 62 | 25.0 | 116 | +2.1% | #444 of 536 |
| Quincy, IL-MO | 34 | 77 | 24.8 | 123 | −2.0% | #464 of 536 |
| 9Lebanon, MO | 34 | 51 | 35.0 | 80 | +2.5% | #466 of 536 |
| 17Branson, MO | 16 | 180 | 79.0 | 37 | +1.7% | #536 of 536 |
Other business types in the Branson area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many real estate businesses are in the Branson, MO area?
The Branson area has 180 real estate businesses on map listings as of September 2026. 15 of them (8%) are chain locations. The listings count real estate agents and brokers, property managers, mortgage brokers and lenders, and home inspectors. Official counts show 147 businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in 2023, up 98.7% from 2019. Official counts list 422 one-person businesses without payroll.
How much do households in the Branson, MO area spend on rent and homeowner costs?
About $289.6M a year, or $12,710 per household. That is 24% below the U.S. average (an index of 76, where 100 is the U.S. average). For the 180 real estate businesses on map listings, housing spending per office is 63% below the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate businesses take in. It is estimated from the incomes of the 22,788 households in the Branson area and national spending patterns by income.
How does the Branson, MO area compare with the U.S. for real estate businesses?
The Branson area has 79.0 real estate businesses per 10,000 households, 2.1 times the U.S. rate of 38.5. The index of housing spending per office is 37, where 100 is the U.S. At the national ratio of real estate businesses to household spending, the Branson area would have about 67, against 180 on map listings. There is one business with payroll in the industry for every 155 households, against one for every 414 across the U.S. The official count rose 98.7% from 2019 to 2023, against +15.8% for the U.S.
How fast is the Branson, MO area growing?
Population estimates put the Branson area at 57,001 people in 2025, up 1.7% since 2020, slower than the U.S. (+3.1%). It has 22,788 households. The median household income in the Branson area is $56,497 a year, 30% below the U.S. median of $80,734. That rose 22.7% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Branson area scores 16 for real estate businesses (low), #536 of 536 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Branson area. It maps the real estate businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate businesses · All 56 business types in the Branson area
Screening a site or an acquisition in the Branson area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Branson area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.