Real estate · County · Missouri
Real estate businesses in Howell County, MO
How Howell County, MO compares with other counties and the U.S. for real estate businesses: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 23 out of 100: Low
Ranked #2,197 of 2,229 scored counties
#78 of 82 scored counties in Missouri
- Listings
- 65
- 7 chain locations (11%)
- Official establishments
- 25
- +13.6% since 2019
- Household spending a year
- $191.6M
- On rent and homeowner costs · $12,000 a household
- Housing spending per listing (U.S. = 100)
- 68
- 32% below the U.S.
- Listings per 10k households
- 40.7
- 6% above the U.S.
- Population, 2025
- 40,798
- +2.5% since 2020
See the real estate businesses around any address in Howell County
The site report maps the real estate businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Howell County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For real estate businesses, Howell County has a Groundwork market score of 23 (low): #2,197 of 2,229 scored counties and #78 of 82 scored counties in Missouri. That puts it in the bottom quarter of counties.
As of September 2026, map listings count 65 real estate businesses in Howell County. Of those, 7 are chain locations, or 11%, against 6% across the U.S. That comes to 40.7 for every 10,000 households, 6% above the U.S. rate of 38.5.
Households in Howell County spend about $191.6M a year on rent and homeowner costs, or $12,000 per household, 28% below the U.S. average. Housing spending per office is 32% below the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate businesses take in.
Official counts show 25 businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in Howell County in 2023, up 13.6% from 2019. That is one for every 639 households, against one for every 414 across the U.S. Population estimates put the population change in Howell County from 2020 to 2025 at +2.5%, slower than the U.S. (+3.1%).
How Howell County compares
The same measures for Missouri and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Howell County | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 40.7 | 32.9 | 38.5 |
| Housing spending per listing (U.S. = 100) | 68 | 97 | 100 |
| Households per official establishment | 639 | 540 | 414 |
| Official establishment growth, 2019–2023 | +13.6% | +15.3% | +15.8% |
| Population growth, 2020–2025 | +2.5% | +1.9% | +3.1% |
| Spending per household on rent and homeowner costs | $12,000 | $13,809 | $16,661 |
| Median household income | $50,993 | $70,702 | $80,734 |
| Groundwork market score | 23 | 37 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 22 → 25+13.6% over the period
- Employees, 2023
- 55
- Annual payroll, 2023
- $2.1M
- One-person businesses, 2023
- 122Businesses with no payroll
- Map listings, September 2026
- 657 chain locations
- Listings at the U.S. rate for this spending
- 44The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in Howell County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Howell County
- Population, 2025 estimate
- 40,798+2.5% since 2020
- Households
- 15,965
- Median age
- 41.7
- Homes lived in by their owners
- 70%
- Vehicles per household
- 2.0
- Land area
- 927 sq. mi.
- People per square mile
- 44
- Median household income
- $50,993+32.9% vs. 2015–2019, before inflation
- Average household income
- $66,539
- Median home value
- $173,000
- Jobs located here
- 15,317
- Daytime population
- 40,659Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Howell County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate businesses on map listings by name and distance.
Or open the report at the center of Howell County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate across Missouri
Every Missouri market ranked →The highest-scoring counties in Missouri for real estate businesses, numbered among those based in Missouri, with Howell County marked.
Top counties in Missouri
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Andrew County, MO | 71 | 6 | 8.6 | 373 | +0.7% | #174 of 2,229 |
| 2Dallas County, MO | 69 | 7 | 10.3 | 270 | +5.2% | #229 of 2,229 |
| 3Ste. Genevieve County, MO | 66 | 5 | 7.0 | 447 | +1.1% | #324 of 2,229 |
| 4Lawrence County, MO | 63 | 22 | 15.1 | 195 | +3.7% | #458 of 2,229 |
| 5Warren County, MO | 63 | 31 | 22.4 | 148 | +9.2% | #473 of 2,229 |
| 6McDonald County, MO | 61 | 7 | 8.2 | 346 | +3.1% | #524 of 2,229 |
| 7Bates County, MO | 61 | 6 | 9.7 | 302 | +2.9% | #528 of 2,229 |
| 8Benton County, MO | 60 | 7 | 8.2 | 340 | +5.7% | #559 of 2,229 |
| 9Lincoln County, MO | 60 | 60 | 26.3 | 126 | +11.4% | #584 of 2,229 |
| 10Washington County, MO | 58 | 6 | 6.7 | 422 | +1.6% | #641 of 2,229 |
| 78Howell County, MO | 23 | 65 | 40.7 | 68 | +2.5% | #2,197 of 2,229 |
Other business types in Howell County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many real estate businesses are in Howell County, MO?
Howell County has 65 real estate businesses on map listings as of September 2026. 7 of them (11%) are chain locations. The listings count real estate agents and brokers, property managers, mortgage brokers and lenders, and home inspectors. Official counts show 25 businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in 2023, up 13.6% from 2019. Official counts list 122 one-person businesses without payroll.
How much do households in Howell County, MO spend on rent and homeowner costs?
About $191.6M a year, or $12,000 per household. That is 28% below the U.S. average (an index of 72, where 100 is the U.S. average). For the 65 real estate businesses on map listings, housing spending per office is 32% below the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate businesses take in. It is estimated from the incomes of the 15,965 households in Howell County and national spending patterns by income.
How does Howell County, MO compare with the U.S. for real estate businesses?
Howell County has 40.7 real estate businesses per 10,000 households, 6% above the U.S. rate of 38.5. The index of housing spending per office is 68, where 100 is the U.S. At the national ratio of real estate businesses to household spending, Howell County would have about 44, against 65 on map listings. There is one business with payroll in the industry for every 639 households, against one for every 414 across the U.S. The official count rose 13.6% from 2019 to 2023, against +15.8% for the U.S.
How fast is Howell County, MO growing?
Population estimates put Howell County at 40,798 people in 2025, up 2.5% since 2020, slower than the U.S. (+3.1%). It has 15,965 households. The median household income in Howell County is $50,993 a year, 37% below the U.S. median of $80,734. That rose 32.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Howell County scores 23 for real estate businesses (low), #2,197 of 2,229 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Howell County. It maps the real estate businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate businesses · All 56 business types in Howell County
Screening a site or an acquisition in Howell County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Howell County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.