Real estate · County · Missouri
Real estate businesses in Howard County, MO
How Howard County, MO compares with other counties and the U.S. for real estate businesses: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 44 out of 100: Lower middle
Ranked #1,376 of 2,229 scored counties
#33 of 82 scored counties in Missouri
- Listings
- 6
- 1 chain location (17%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $47.1M
- On rent and homeowner costs · $13,146 a household
- Housing spending per listing (U.S. = 100)
- 181
- 81% above the U.S.
- Listings per 10k households
- 16.7
- 57% below the U.S.
- Population, 2025
- 10,180
- +0.3% since 2020
See the real estate businesses around any address in Howard County
The site report maps the real estate businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Howard County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $13,146 per household (21% below the U.S. average), households in Howard County spend about $47.1M a year on rent and homeowner costs. Housing spending per office is 81% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate businesses take in.
There are 6 real estate businesses on map listings in Howard County as of September 2026. One of them (17%) is a chain location, against 6% across the U.S. Per 10,000 households, that is 16.7, 57% below the U.S. rate of 38.5.
Official counts don’t publish a figure for real estate agents, property managers, mortgage lenders and inspectors in Howard County, since they leave out counts under 3. Official counts list 21 one-person businesses without payroll. Since fiscal 2022, 2 SBA-backed loans worth $249K have gone to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in Howard County.
Population estimates show Howard County grew 0.3% from 2020 to 2025, slower than the U.S. (+3.1%). Howard County scores 44 (lower middle) on the Groundwork market score for real estate businesses, ranking #1,376 of 2,229 scored counties and #33 of 82 scored counties in Missouri.
How Howard County compares
The same measures for Missouri and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Howard County | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 16.7 | 32.9 | 38.5 |
| Housing spending per listing (U.S. = 100) | 181 | 97 | 100 |
| Households per official establishment | n/a | 540 | 414 |
| Official establishment growth, 2019–2023 | n/a | +15.3% | +15.8% |
| Population growth, 2020–2025 | +0.3% | +1.9% | +3.1% |
| Spending per household on rent and homeowner costs | $13,146 | $13,809 | $16,661 |
| Median household income | $65,938 | $70,702 | $80,734 |
| Groundwork market score | 44 | 37 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 21Businesses with no payroll
- Map listings, September 2026
- 61 chain location
- Listings at the U.S. rate for this spending
- 11The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $249K
SBA-backed loans to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in Howard County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Howard County
- Population, 2025 estimate
- 10,180+0.3% since 2020
- Households
- 3,585
- Median age
- 39.5
- Homes lived in by their owners
- 79%
- Vehicles per household
- 2.1
- Land area
- 464 sq. mi.
- People per square mile
- 22
- Median household income
- $65,938+25.1% vs. 2015–2019, before inflation
- Average household income
- $83,071
- Median home value
- $159,400
- Jobs located here
- 2,720
- Daytime population
- 8,278Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Howard County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate businesses on map listings by name and distance.
Or open the report at the center of Howard County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate across Missouri
Every Missouri market ranked →The highest-scoring counties in Missouri for real estate businesses, numbered among those based in Missouri, with Howard County marked.
Top counties in Missouri
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Andrew County, MO | 71 | 6 | 8.6 | 373 | +0.7% | #174 of 2,229 |
| 2Dallas County, MO | 69 | 7 | 10.3 | 270 | +5.2% | #229 of 2,229 |
| 3Ste. Genevieve County, MO | 66 | 5 | 7.0 | 447 | +1.1% | #324 of 2,229 |
| 4Lawrence County, MO | 63 | 22 | 15.1 | 195 | +3.7% | #458 of 2,229 |
| 5Warren County, MO | 63 | 31 | 22.4 | 148 | +9.2% | #473 of 2,229 |
| 6McDonald County, MO | 61 | 7 | 8.2 | 346 | +3.1% | #524 of 2,229 |
| 7Bates County, MO | 61 | 6 | 9.7 | 302 | +2.9% | #528 of 2,229 |
| 8Benton County, MO | 60 | 7 | 8.2 | 340 | +5.7% | #559 of 2,229 |
| 9Lincoln County, MO | 60 | 60 | 26.3 | 126 | +11.4% | #584 of 2,229 |
| 10Washington County, MO | 58 | 6 | 6.7 | 422 | +1.6% | #641 of 2,229 |
| 33Howard County, MO | 44 | 6 | 16.7 | 181 | +0.3% | #1,376 of 2,229 |
Other business types in Howard County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many real estate businesses are in Howard County, MO?
As of September 2026, map listings count 6 real estate businesses in Howard County. One of them (17%) is a chain location. The listings count real estate agents and brokers, property managers, mortgage brokers and lenders, and home inspectors. No official count is published for real estate agents, property managers, mortgage lenders and inspectors in Howard County: counts under 3 are left out. Official counts also show 21 one-person businesses without payroll.
How much do households in Howard County, MO spend on rent and homeowner costs?
About $47.1M a year, or $13,146 per household. That is 21% below the U.S. average (an index of 79, where 100 is the U.S. average). For the 6 real estate businesses on map listings, housing spending per office is 81% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate businesses take in. It is estimated from the incomes of the 3,585 households in Howard County and national spending patterns by income.
How does Howard County, MO compare with the U.S. for real estate businesses?
Howard County has 16.7 real estate businesses per 10,000 households, 57% below the U.S. rate of 38.5. The index of housing spending per office is 181, where 100 is the U.S. At the U.S. ratio of real estate businesses to household spending, Howard County would have about 11, against 6 on map listings.
How fast is Howard County, MO growing?
Population estimates put Howard County at 10,180 people in 2025, up 0.3% since 2020, slower than the U.S. (+3.1%). It has 3,585 households. Median household income in Howard County is $65,938, 18% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.1%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Howard County scores 44 for real estate businesses (lower middle), #1,376 of 2,229 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Howard County. It maps the real estate businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate businesses · All 56 business types in Howard County
Screening a site or an acquisition in Howard County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Howard County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.