Real estate · Metro area · Missouri
Real estate businesses in the Jefferson City, MO metro area
Competitor counts, household spending and official business counts for real estate businesses in the Jefferson City, MO metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 59 out of 100: Upper middle
Ranked #100 of 387 scored metro areas
#1 of 8 scored metro areas based in Missouri
- Listings
- 133
- 13 chain locations (10%)
- Official establishments
- 70
- +36.7% since 2019
- Household spending a year
- $805.6M
- On rent and homeowner costs · $13,750 a household
- Housing spending per listing (U.S. = 100)
- 140
- 40% above the U.S.
- Listings per 10k households
- 22.7
- 41% below the U.S.
- Population, 2025
- 152,712
- +2.2% since 2020
See the real estate businesses around any address in the Jefferson City metro area
The site report maps the real estate businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Jefferson City metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in the Jefferson City metro area spend about $805.6M a year on rent and homeowner costs, or $13,750 per household, 17% below the U.S. average. Housing spending per office is 40% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate businesses take in.
The Jefferson City metro area has 133 real estate businesses on map listings as of September 2026. 13 of them (10%) are chain locations, against 6% across the U.S. That comes to 22.7 for every 10,000 households, 41% below the U.S. rate of 38.5.
In 2023, official counts showed 70 businesses with payroll in the Jefferson City metro area classed as real estate agents, property managers, mortgage lenders and inspectors, up 36.7% from 2019. That is one for every 837 households, against one for every 414 across the U.S. Another 429 one-person businesses have no payroll, by official counts.
Population estimates show the Jefferson City metro area grew 2.2% from 2020 to 2025, slower than the U.S. (+3.1%). The Jefferson City metro area scores 59 (upper middle) on the Groundwork market score for real estate businesses, ranking #100 of 387 scored metro areas and #1 of 8 scored metro areas based in Missouri.
How the Jefferson City metro area compares
The same measures for Missouri and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Jefferson City metro area | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 22.7 | 32.9 | 38.5 |
| Housing spending per listing (U.S. = 100) | 140 | 97 | 100 |
| Households per official establishment | 837 | 540 | 414 |
| Official establishment growth, 2019–2023 | +36.7% | +15.3% | +15.8% |
| Population growth, 2020–2025 | +2.2% | +1.9% | +3.1% |
| Spending per household on rent and homeowner costs | $13,750 | $13,809 | $16,661 |
| Median household income | $74,030 | $70,702 | $80,734 |
| Groundwork market score | 59 | 37 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 70+36.7% over the period
- Employees, 2023
- 265
- Annual payroll, 2023
- $19M
- One-person businesses, 2023
- 429Businesses with no payroll
- Map listings, September 2026
- 13313 chain locations
- Listings at the U.S. rate for this spending
- 186The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in the Jefferson City metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Jefferson City metro area
- Population, 2025 estimate
- 152,712+2.2% since 2020
- Households
- 58,587
- Median age
- 40.3
- Homes lived in by their owners
- 72%
- Vehicles per household
- 2.0
- Land area
- 2,248 sq. mi.
- People per square mile
- 67
- Median household income
- $74,030+25.1% vs. 2015–2019, before inflation
- Average household income
- $92,629
- Median home value
- $217,500
- Jobs located here
- 80,011
- Daytime population
- 160,422Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Jefferson City metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate businesses on map listings by name and distance.
Or open the report at the center of the Jefferson City metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate across Missouri
Every Missouri market ranked →The highest-scoring metro areas in Missouri for real estate businesses, numbered among those based in Missouri, with the Jefferson City metro area marked.
Top metro areas in Missouri
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Jefferson City, MO | 59 | 133 | 22.7 | 140 | +2.2% | #100 of 387 |
| 2Joplin, MO-KS | 53 | 191 | 24.0 | 124 | +3.9% | #151 of 387 |
| 3St. Joseph, MO-KS | 45 | 109 | 23.2 | 130 | −2.0% | #232 of 387 |
| 4Cape Girardeau, MO-IL | 45 | 99 | 25.8 | 118 | +1.7% | #234 of 387 |
| 5St. Louis, MO-IL | 40 | 3,717 | 32.0 | 105 | −0.2% | #278 of 387 |
| 6Kansas City, MO-KS | 35 | 3,564 | 39.8 | 86 | +3.4% | #341 of 387 |
| 7Columbia, MO | 32 | 317 | 36.7 | 88 | +3.9% | #358 of 387 |
| 8Springfield, MO | 29 | 778 | 39.1 | 78 | +5.1% | #374 of 387 |
Other business types in the Jefferson City metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many real estate businesses are in the Jefferson City, MO metro area?
Map listings as of September 2026 show 133 real estate businesses in the Jefferson City metro area. 13 of them (10%) are chain locations. The listings count real estate agents and brokers, property managers, mortgage brokers and lenders, and home inspectors. Official counts show 70 businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in 2023, up 36.7% from 2019. Official counts list 429 one-person businesses without payroll.
How much do households in the Jefferson City, MO metro area spend on rent and homeowner costs?
About $805.6M a year, or $13,750 per household. That is 17% below the U.S. average (an index of 83, where 100 is the U.S. average). For the 133 real estate businesses on map listings, housing spending per office is 40% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate businesses take in. It is estimated from the incomes of the 58,587 households in the Jefferson City metro area and national spending patterns by income.
How does the Jefferson City, MO metro area compare with the U.S. for real estate businesses?
The Jefferson City metro area has 22.7 real estate businesses per 10,000 households, 41% below the U.S. rate of 38.5. The index of housing spending per office is 140, where 100 is the U.S. At the U.S. ratio of real estate businesses to household spending, the Jefferson City metro area would have about 186, against 133 on map listings. There is one business with payroll in the industry for every 837 households, against one for every 414 across the U.S. The official count rose 36.7% from 2019 to 2023, against +15.8% for the U.S.
How fast is the Jefferson City, MO metro area growing?
Population estimates put the Jefferson City metro area at 152,712 people in 2025, up 2.2% since 2020, slower than the U.S. (+3.1%). It has 58,587 households. Median household income in the Jefferson City metro area is $74,030, 8% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.1%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Jefferson City metro area scores 59 for real estate businesses (upper middle), #100 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Jefferson City metro area. It maps the real estate businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate businesses · All 56 business types in the Jefferson City metro area
Screening a site or an acquisition in the Jefferson City metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Jefferson City metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.