Groundwork

Market rankings · Kansas

Real estate businesses in Kansas

Every metro area, small-town market and county in Kansas, ranked by the Groundwork market score for real estate businesses, with competitor counts and household spending for each.

Listings
3,793
298 chain locations (8%)
Official establishments
2,356
+6.8% since 2019
Household spending a year
$16.6B
On rent and homeowner costs
Listings per 10k households
32.3
16% below the U.S.
Housing spending per listing (U.S. = 100)
101
In line with the U.S.
Rank among states
#39 of 51
Market score 39 · Lower middle

A site report maps the real estate businesses on map listings around any address in Kansas by name and distance, and the spending within reach.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

There are 3,793 real estate businesses on map listings in Kansas as of September 2026. 298 of them (8%) are chain locations, against 6% across the U.S. That comes to 32.3 for every 10,000 households, 16% below the U.S. rate of 38.5.

Household spending on rent and homeowner costs in Kansas comes to about $16.6B a year: $14,105 per household, 15% below the U.S. average. Housing spending per office is in line with the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate businesses take in.

In 2023, official counts showed 2,356 businesses with payroll in Kansas classed as real estate agents, property managers, mortgage lenders and inspectors, up 6.8% from 2019. That is one for every 498 households, against one for every 414 across the U.S. Across the U.S., the count rose 15.8% over the same years. Since fiscal 2022, 23 SBA-backed loans worth $4M have gone to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in Kansas.

Among the 50 states and DC, Kansas ranks #39 for real estate businesses, with a Groundwork market score of 39 (lower middle). Of the 7 scored metro areas in or partly in Kansas, the Joplin metro area scores highest (53). Of the 13 scored small-town markets in or partly in Kansas, the Atchison area scores highest (55).

Every market in Kansas for real estate businesses

Download the ranking (CSV)

Numbered by Groundwork market score among the markets based in Kansas, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.

Metro areas

Metro areas reaching Kansas, ranked for real estate businesses by Groundwork market score
MarketScoreListingsPer 10k householdsHousing spending per listing (U.S. = 100)Population growthU.S. rank
Joplin, MO-KS5319124.0124+3.9%#151 of 387
St. Joseph, MO-KS4510923.2130−2.0%#232 of 387
1Topeka, KS4425526.3119+0.1%#240 of 387
2Lawrence, KS4314228.2115+1.8%#250 of 387
Kansas City, MO-KS353,56439.886+3.4%#341 of 387
3Wichita, KS3288234.691+2.4%#357 of 387
4Manhattan, KS1920439.877+1.4%#387 of 387

Small-town markets

Small-town markets reaching Kansas, ranked for real estate businesses by Groundwork market score
MarketScoreListingsPer 10k householdsHousing spending per listing (U.S. = 100)Population growthU.S. rank
1Atchison, KS5558.7338−0.9%#187 of 536
2Ottawa, KS442322.1141+1.1%#331 of 536
3Arkansas City-Winfield, KS422619.4151−0.4%#362 of 536
4Liberal, KS401216.5183−3.6%#386 of 536
5Dodge City, KS402622.0142−0.6%#391 of 536
6Pittsburg, KS363522.1128+0.1%#440 of 536
7Garden City, KS323324.9128−2.1%#487 of 536
8McPherson, KS313528.8111−0.4%#497 of 536
9Great Bend, KS302019.3152−2.5%#501 of 536
10Hutchinson, KS265421.1140−0.6%#518 of 536
11Emporia, KS263423.2125+0.4%#520 of 536
12Hays, KS224032.792+0.4%#529 of 536
13Salina, KS217931.796−1.4%#533 of 536

Counties

Counties in Kansas, ranked for real estate businesses by Groundwork market score
MarketScoreListingsPer 10k householdsHousing spending per listing (U.S. = 100)Population growthU.S. rank
1Jefferson County, KS69912.1275−0.2%#228 of 2,229
2Wyandotte County, KS62619.9303+1.0%#482 of 2,229
3Osage County, KS571117.1182−0.3%#717 of 2,229
4Miami County, KS572820.4168+5.9%#725 of 2,229
5Pottawatomie County, KS561819.2179+6.9%#768 of 2,229
6Leavenworth County, KS565819.2179+3.2%#769 of 2,229
7Dickinson County, KS561620.0156+1.4%#778 of 2,229
8Nemaha County, KS54512.4258−2.1%#849 of 2,229
9Atchison County, KS5258.7338−0.9%#950 of 2,229
10Cherokee County, KS5167.6374−1.0%#1,013 of 2,229
11Bourbon County, KS491017.1173−0.1%#1,126 of 2,229
12Butler County, KS496023.7140+3.1%#1,135 of 2,229
13Jackson County, KS48918.0175+1.5%#1,168 of 2,229
14Harvey County, KS472719.7159−1.2%#1,216 of 2,229
15Sumner County, KS451516.7182−0.1%#1,331 of 2,229
16Neosho County, KS451117.0171−1.7%#1,332 of 2,229
17Franklin County, KS442322.1141+1.1%#1,392 of 2,229
18Cowley County, KS432619.4151−0.4%#1,448 of 2,229
19Marion County, KS42714.7205−1.3%#1,497 of 2,229
20Ford County, KS412622.0142−0.6%#1,561 of 2,229
21Crawford County, KS393522.1128+0.1%#1,667 of 2,229
22Seward County, KS361216.5183−3.6%#1,825 of 2,229
23Douglas County, KS3614228.2115+1.8%#1,834 of 2,229
24Allen County, KS35918.0165−1.8%#1,858 of 2,229
25Finney County, KS353324.9128−2.1%#1,861 of 2,229
Show all 105 counties
Counties in Kansas, ranked for real estate businesses by Groundwork market score, continued
MarketScoreListingsPer 10k householdsHousing spending per listing (U.S. = 100)Population growthU.S. rank
26Barton County, KS342019.3152−2.5%#1,908 of 2,229
27Johnson County, KS341,42657.167+4.2%#1,944 of 2,229
28McPherson County, KS323528.8111−0.4%#2,003 of 2,229
29Montgomery County, KS312922.5127−3.9%#2,031 of 2,229
30Reno County, KS305421.1140−0.6%#2,059 of 2,229
31Shawnee County, KS3022329.61050.0%#2,063 of 2,229
32Sedgwick County, KS2978037.784+2.6%#2,097 of 2,229
33Labette County, KS281518.6155−2.4%#2,114 of 2,229
34Lyon County, KS283324.5119+0.5%#2,118 of 2,229
35Ellis County, KS234032.792+0.4%#2,193 of 2,229
36Saline County, KS217533.391−1.6%#2,206 of 2,229
37Riley County, KS1713849.861+0.8%#2,222 of 2,229
38Geary County, KS144833.985−1.2%#2,228 of 2,229
Marshall County, KSNot scored614.4209−1.7%
Linn County, KSNot scored613.8219+3.7%
Rice County, KSNot scored513.5223−1.2%
Brown County, KSNot scored513.2232−4.0%
Pratt County, KSNot scored1749.061−0.2%
Cloud County, KSNot scored923.6122−2.0%
Wilson County, KSNot scored822.7129−3.3%
Coffey County, KSNot scored38.5373+1.3%
Clay County, KSNot scored1028.4108−1.7%
Thomas County, KSNot scored928.7110−2.5%
Anderson County, KSNot scored824.9117+2.3%
Doniphan County, KSNot scored311.0287+1.7%
Grant County, KSNot scored416.8202−4.0%
Kingman County, KSNot scored39.5308−5.4%
Wabaunsee County, KSNot scored311.2294+1.8%
Russell County, KSNot scored516.1183−1.4%
Ellsworth County, KSNot scored416.3188−1.7%
Pawnee County, KSNot scored28.4375−4.2%
Greenwood County, KSNot scored415.0195−2.3%
Sherman County, KSNot scored1144.969−2.4%
Ottawa County, KSNot scored416.6190+0.3%
Mitchell County, KSNot scored622.4136−3.2%
Gray County, KSNot scored14.7700+0.1%
Washington County, KSNot scored416.9177−0.2%
Harper County, KSNot scored418.1157−1.8%
Norton County, KSNot scored210.0280−3.0%
Morris County, KSNot scored831.493−0.3%
Stevens County, KSNot scored15.3581−4.9%
Scott County, KSNot scored626.2115−6.3%
Phillips County, KSNot scored417.6165−4.8%
Rooks County, KSNot scored29.4319−4.9%
Republic County, KSNot scored210.0287−0.8%
Barber County, KSNot scored316.4185−2.9%
Stafford County, KSNot scored212.7242−1.3%
Meade County, KSNot scored16.7469−5.1%
Kearny County, KSNot scored17.0463−2.0%
Haskell County, KSNot scored214.3219−4.2%
Smith County, KSNot scored531.7950.0%
Osborne County, KSNot scored319.0155−5.8%
Chautauqua County, KSNot scored322.1131−1.9%
Woodson County, KSNot scored18.0364+0.7%
Rush County, KSNot scored321.6139−3.2%
Lincoln County, KSNot scored215.6188−3.0%
Jewell County, KSNot scored00.0n/a−3.3%
Gove County, KSNot scored00.0n/a−3.0%
Edwards County, KSNot scored00.0n/a−8.6%
Trego County, KSNot scored17.3436−2.5%
Decatur County, KSNot scored322.6126−1.7%
Logan County, KSNot scored216.1197−2.9%
Ness County, KSNot scored18.6369−2.1%
Cheyenne County, KSNot scored18.3355−0.3%
Morton County, KSNot scored220.6148−8.4%
Chase County, KSNot scored18.7339−0.1%
Rawlins County, KSNot scored18.5342−5.3%
Hamilton County, KSNot scored113.2234+0.4%
Elk County, KSNot scored00.0n/a−0.9%
Sheridan County, KSNot scored110.1323−0.8%
Kiowa County, KSNot scored110.5305−1.0%
Graham County, KSNot scored216.8165−1.4%
Wichita County, KSNot scored00.0n/a−5.5%
Stanton County, KSNot scored111.7290−4.5%
Clark County, KSNot scored00.0n/a−3.8%
Comanche County, KSNot scored224.3118−0.4%
Hodgeman County, KSNot scored00.0n/a−7.0%
Lane County, KSNot scored00.0n/a−3.8%
Wallace County, KSNot scored00.0n/a−4.7%
Greeley County, KSNot scored00.0n/a−7.4%

Markets with fewer than 5 real estate businesses on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.

Questions

How many real estate businesses are in Kansas?

As of September 2026, map listings count 3,793 real estate businesses in Kansas. 298 of them (8%) are chain locations. The listings count real estate agents and brokers, property managers, mortgage brokers and lenders, and home inspectors. Official counts show 2,356 businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in 2023, up 6.8% from 2019. Official counts list 11,317 one-person businesses without payroll.

How much do households in Kansas spend on rent and homeowner costs?

About $16.6B a year, or $14,105 per household. That is 15% below the U.S. average (an index of 85, where 100 is the U.S. average). For the 3,793 real estate businesses on map listings, housing spending per office is in line with the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate businesses take in. It is estimated from the incomes of the 1,174,060 households in Kansas and national spending patterns by income.

How does Kansas compare with the U.S. for real estate businesses?

Kansas has 32.3 real estate businesses per 10,000 households, 16% below the U.S. rate of 38.5. The index of housing spending per office is 101, where 100 is the U.S. At the U.S. ratio of real estate businesses to household spending, Kansas would have about 3,823, against 3,793 on map listings. There is one business with payroll in the industry for every 498 households, against one for every 414 across the U.S. The official count rose 6.8% from 2019 to 2023, against +15.8% for the U.S.

Which market in Kansas has the highest market score for real estate businesses?

Among 7 scored metro areas in or partly in Kansas, the Joplin metro area scores highest, at 53 (upper middle). Among 13 scored small-town markets in or partly in Kansas, the Atchison area scores highest, at 55 (upper middle). Among 38 scored counties in Kansas, Jefferson County scores highest, at 69 (upper middle). Scores compare each market with others of its kind across the U.S.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Kansas scores 39 for real estate businesses (lower middle), #39 of the 50 states and DC.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Kansas. It maps the real estate businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

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Top markets for real estate businesses across the U.S. · All business types in Kansas

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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.