Groundwork

Real estate · Metro area · Utah

Real estate agents and brokers in the St. George, UT metro area

The real estate agents and brokers in the St. George, UT metro area, the household spending behind them and how the market ranks against other metro areas.

Groundwork market score · out of 100

Score 38 out of 100: Lower middle

Ranked #307 of 387 scored metro areas
#5 of 5 scored metro areas based in Utah

Listings
358
9 chain locations (3%)
Official establishments
300
+16.3% since 2019
Household spending a year
$1.3B
On rent and homeowner costs · $17,978 a household
Housing spending per listing (U.S. = 100)
64
36% below the U.S.
Listings per 10k households
51.3
68% above the U.S.
Population, 2025
213,670
+17.4% since 2020

See the real estate agents and brokers around any address in the St. George metro area

The site report maps the real estate agents and brokers on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the St. George metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

For real estate agents and brokers, the St. George metro area has a Groundwork market score of 38 (lower middle): #307 of 387 scored metro areas and #5 of 5 scored metro areas based in Utah. That puts it in the bottom quarter of metro areas.

Map listings as of September 2026 show 358 real estate agents and brokers in the St. George metro area. Chain locations make up 3% of them, against 4% across the U.S. That is 51.3 per 10,000 households, 68% above the U.S. rate of 30.6.

Households in the St. George metro area spend about $1.3B a year on rent and homeowner costs, or $17,978 per household, 8% above the U.S. average. Housing spending per office is 36% below the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate agents and brokers take in.

In 2023, official counts showed 300 businesses with payroll in the St. George metro area classed as offices of real estate agents and brokers, up 16.3% from 2019. That is one for every 233 households, against one for every 788 across the U.S. Since fiscal 2022, 7 SBA-backed loans worth $7.7M have gone to businesses classed as offices of real estate agents and brokers in the St. George metro area. Population estimates show the St. George metro area grew 17.4% from 2020 to 2025, faster than the U.S. (+3.1%).

How the St. George metro area compares

The same measures for Utah and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.

Real estate agents and brokers in St. George, UT metro area compared with Utah and the U.S.
MeasureSt. George metro areaUtahU.S.
Listings per 10k households51.335.330.6
Housing spending per listing (U.S. = 100)64100100
Households per official establishment233355788
Official establishment growth, 2019–2023+16.3%+10.9%+20.1%
Population growth, 2020–2025+17.4%+7.8%+3.1%
Spending per household on rent and homeowner costs$17,978$19,198$16,661
Median household income$80,632$95,166$80,734
Groundwork market score3850

Official counts and lending

Businesses

Official establishments, 2019 to 2023
300+16.3% over the period
Employees, 2023
428
Annual payroll, 2023
$19.5M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
3589 chain locations
Listings at the U.S. rate for this spending
230The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
7
Amount
$7.7M

SBA-backed loans to businesses classed as offices of real estate agents and brokers in the St. George metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the St. George metro area

Population, 2025 estimate
213,670+17.4% since 2020
Households
69,786
Median age
40.7
Homes lived in by their owners
72%
Vehicles per household
2.1
Land area
2,428 sq. mi.
People per square mile
81
Median household income
$80,632+34.8% vs. 2015–2019, before inflation
Average household income
$107,780
Median home value
$510,700
Jobs located here
87,513
Daytime population
200,923Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the St. George metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate agents and brokers on map listings by name and distance.

Or open the report at the center of the St. George metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Real estate agents and brokers across Utah

Every Utah market ranked →

The highest-scoring metro areas in Utah for real estate agents and brokers, numbered among those based in Utah, with the St. George metro area marked.

Top metro areas in Utah

Metro areas in Utah ranked for real estate agents and brokers by Groundwork market score
MarketScoreListingsPer 10k householdsHousing spending per listing (U.S. = 100)Population growthU.S. rank
1Provo-Orem-Lehi, UT6062530.2119+14.5%#91 of 387
2Ogden, UT5859527.8129+5.3%#104 of 387
3Logan, UT-ID4816232.8100+8.8%#202 of 387
4Salt Lake City-Murray, UT441,63936.498+3.8%#246 of 387
5St. George, UT3835851.364+17.4%#307 of 387

Other business types in the St. George metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many real estate agents and brokers are in the St. George, UT metro area?

There are 358 real estate agents and brokers on map listings in the St. George metro area as of September 2026. 9 of them (3%) are chain locations. The listings count real estate agents and brokerages, commercial brokers included. Official counts show 300 businesses with payroll classed as offices of real estate agents and brokers in 2023, up 16.3% from 2019.

How much do households in the St. George, UT metro area spend on rent and homeowner costs?

About $1.3B a year, or $17,978 per household. That is 8% above the U.S. average (an index of 108, where 100 is the U.S. average). For the 358 real estate agents and brokers on map listings, housing spending per office is 36% below the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate agents and brokers take in. It is estimated from the incomes of the 69,786 households in the St. George metro area and national spending patterns by income.

How does the St. George, UT metro area compare with the U.S. for real estate agents and brokers?

The St. George metro area has 51.3 real estate agents and brokers per 10,000 households, 68% above the U.S. rate of 30.6. The index of housing spending per office is 64, where 100 is the U.S. At the national ratio of real estate agents and brokers to household spending, the St. George metro area would have about 230, against 358 on map listings. There is one business with payroll in the industry for every 233 households, against one for every 788 across the U.S. The official count rose 16.3% from 2019 to 2023, against +20.1% for the U.S.

How fast is the St. George, UT metro area growing?

Population estimates put the St. George metro area at 213,670 people in 2025, up 17.4% since 2020, faster than the U.S. (+3.1%). It has 69,786 households. The median household income in the St. George metro area is $80,632 a year, in line with the U.S. median of $80,734. That rose 34.8% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The St. George metro area scores 38 for real estate agents and brokers (lower middle), #307 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the St. George metro area. It maps the real estate agents and brokers on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for real estate agents and brokers · All 56 business types in the St. George metro area

Screening a site or an acquisition in the St. George metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the St. George metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.