Real estate · County · Utah
Real estate agents and brokers in Salt Lake County, UT
How Salt Lake County, UT compares with other counties and the U.S. for real estate agents and brokers: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 39 out of 100: Lower middle
Ranked #1,654 of 2,176 scored counties
#17 of 19 scored counties in Utah
- Listings
- 1,592
- 63 chain locations (4%)
- Official establishments
- 1,197
- +6.1% since 2019
- Household spending a year
- $8.3B
- On rent and homeowner costs · $19,474 a household
- Housing spending per listing (U.S. = 100)
- 96
- 4% below the U.S.
- Listings per 10k households
- 37.3
- 22% above the U.S.
- Population, 2025
- 1,220,916
- +2.9% since 2020
See the real estate agents and brokers around any address in Salt Lake County
The site report maps the real estate agents and brokers on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Salt Lake County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Salt Lake County scores 39 (lower middle) on the Groundwork market score for real estate agents and brokers, ranking #1,654 of 2,176 scored counties and #17 of 19 scored counties in Utah. That puts it in the bottom quarter of counties.
Map listings as of September 2026 show 1,592 real estate agents and brokers in Salt Lake County. Chain locations make up 4% of them, against 4% across the U.S. That comes to 37.3 for every 10,000 households, 22% above the U.S. rate of 30.6.
Household spending on rent and homeowner costs in Salt Lake County comes to about $8.3B a year: $19,474 per household, 17% above the U.S. average. Housing spending per office is 4% below the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate agents and brokers take in.
In 2023, official counts showed 1,197 businesses with payroll in Salt Lake County classed as offices of real estate agents and brokers, up 6.1% from 2019. That is one for every 356 households, against one for every 788 across the U.S. Since fiscal 2022, 9 SBA-backed loans worth $4.4M have gone to businesses classed as offices of real estate agents and brokers in Salt Lake County. Population estimates put the population change in Salt Lake County from 2020 to 2025 at +2.9%, in step with the U.S. (+3.1%).
How Salt Lake County compares
The same measures for Utah and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Salt Lake County | Utah | U.S. |
|---|---|---|---|
| Listings per 10k households | 37.3 | 35.3 | 30.6 |
| Housing spending per listing (U.S. = 100) | 96 | 100 | 100 |
| Households per official establishment | 356 | 355 | 788 |
| Official establishment growth, 2019–2023 | +6.1% | +10.9% | +20.1% |
| Population growth, 2020–2025 | +2.9% | +7.8% | +3.1% |
| Spending per household on rent and homeowner costs | $19,474 | $19,198 | $16,661 |
| Median household income | $97,494 | $95,166 | $80,734 |
| Groundwork market score | 39 | 50 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 1,128 → 1,197+6.1% over the period
- Employees, 2023
- 2,221
- Annual payroll, 2023
- $160.8M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 1,59263 chain locations
- Listings at the U.S. rate for this spending
- 1,523The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 9
- Amount
- $4.4M
SBA-backed loans to businesses classed as offices of real estate agents and brokers in Salt Lake County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Salt Lake County
- Population, 2025 estimate
- 1,220,916+2.9% since 2020
- Households
- 426,245
- Median age
- 35.0
- Homes lived in by their owners
- 66%
- Vehicles per household
- 2.0
- Land area
- 753 sq. mi.
- People per square mile
- 1,590
- Median household income
- $97,494+30.2% vs. 2015–2019, before inflation
- Average household income
- $124,987
- Median home value
- $525,700
- Jobs located here
- 775,993
- Daytime population
- 1,357,402Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Salt Lake County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate agents and brokers on map listings by name and distance.
Or open the report at the center of Salt Lake County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate agents and brokers across Utah
Every Utah market ranked →The highest-scoring counties in Utah for real estate agents and brokers, numbered among those based in Utah, with Salt Lake County marked.
Top counties in Utah
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Millard County, UT | 82 | 6 | 13.8 | 222 | +7.7% | #16 of 2,176 |
| 2Sanpete County, UT | 74 | 11 | 12.4 | 248 | +10.3% | #109 of 2,176 |
| 3Juab County, UT | 70 | 7 | 18.1 | 190 | +14.8% | #218 of 2,176 |
| 4Duchesne County, UT | 65 | 11 | 16.0 | 202 | +6.3% | #356 of 2,176 |
| 5Tooele County, UT | 65 | 47 | 19.6 | 183 | +19.2% | #363 of 2,176 |
| 6Box Elder County, UT | 64 | 34 | 17.4 | 188 | +12.7% | #391 of 2,176 |
| 7Morgan County, UT | 63 | 8 | 21.1 | 189 | +8.1% | #432 of 2,176 |
| 8Utah County, UT | 52 | 618 | 30.4 | 119 | +14.5% | #957 of 2,176 |
| 9Weber County, UT | 51 | 243 | 25.8 | 132 | +5.8% | #1,001 of 2,176 |
| 10Carbon County, UT | 50 | 15 | 18.5 | 155 | +1.0% | #1,043 of 2,176 |
| 17Salt Lake County, UT | 39 | 1,592 | 37.3 | 96 | +2.9% | #1,654 of 2,176 |
Other business types in Salt Lake County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
- Real estate35
- Real estate agents and brokers39
- Property management42
- Mortgage brokers and lenders29
- Home inspectors57
Funeral services
Questions
How many real estate agents and brokers are in Salt Lake County, UT?
There are 1,592 real estate agents and brokers on map listings in Salt Lake County as of September 2026. 63 of them (4%) are chain locations. The listings count real estate agents and brokerages, commercial brokers included. Official counts show 1,197 businesses with payroll classed as offices of real estate agents and brokers in 2023, up 6.1% from 2019.
How much do households in Salt Lake County, UT spend on rent and homeowner costs?
About $8.3B a year, or $19,474 per household. That is 17% above the U.S. average (an index of 117, where 100 is the U.S. average). For the 1,592 real estate agents and brokers on map listings, housing spending per office is 4% below the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate agents and brokers take in. It is estimated from the incomes of the 426,245 households in Salt Lake County and national spending patterns by income.
How does Salt Lake County, UT compare with the U.S. for real estate agents and brokers?
Salt Lake County has 37.3 real estate agents and brokers per 10,000 households, 22% above the U.S. rate of 30.6. The index of housing spending per office is 96, where 100 is the U.S. At the national ratio of real estate agents and brokers to household spending, Salt Lake County would have about 1,523, against 1,592 on map listings. There is one business with payroll in the industry for every 356 households, against one for every 788 across the U.S. The official count rose 6.1% from 2019 to 2023, against +20.1% for the U.S.
How fast is Salt Lake County, UT growing?
Population estimates put Salt Lake County at 1,220,916 people in 2025, up 2.9% since 2020, in step with the U.S. (+3.1%). It has 426,245 households. The median household income in Salt Lake County is $97,494 a year, 21% above the U.S. median of $80,734. That rose 30.2% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Salt Lake County scores 39 for real estate agents and brokers (lower middle), #1,654 of 2,176 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Salt Lake County. It maps the real estate agents and brokers on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate agents and brokers · All 56 business types in Salt Lake County
Screening a site or an acquisition in Salt Lake County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Salt Lake County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.