Groundwork

Real estate · Metro area · Utah

Real estate agents and brokers in the Provo-Orem-Lehi, UT metro area

How the Provo-Orem-Lehi, UT metro area compares with other metro areas and the U.S. for real estate agents and brokers: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 60 out of 100: Upper middle

Ranked #91 of 387 scored metro areas
#1 of 5 scored metro areas based in Utah

Listings
625
26 chain locations (4%)
Official establishments
519
+10.4% since 2019
Household spending a year
$4.1B
On rent and homeowner costs · $19,681 a household
Housing spending per listing (U.S. = 100)
119
19% above the U.S.
Listings per 10k households
30.2
In line with the U.S.
Population, 2025
773,426
+14.5% since 2020

See the real estate agents and brokers around any address in the Provo-Orem-Lehi metro area

The site report maps the real estate agents and brokers on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Provo-Orem-Lehi metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Household spending on rent and homeowner costs in the Provo-Orem-Lehi metro area comes to about $4.1B a year: $19,681 per household, 18% above the U.S. average. Housing spending per office is 19% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate agents and brokers take in.

There are 625 real estate agents and brokers on map listings in the Provo-Orem-Lehi metro area as of September 2026. Chain locations make up 4% of them, against 4% across the U.S. Per 10,000 households, that is 30.2, in line with the U.S. rate of 30.6.

The official count of businesses with payroll classed as offices of real estate agents and brokers in the Provo-Orem-Lehi metro area was 519 in 2023, up 10.4% from 2019. That is one for every 399 households, against one for every 788 across the U.S. Since fiscal 2022, 8 SBA-backed loans worth $10.1M have gone to businesses classed as offices of real estate agents and brokers in the Provo-Orem-Lehi metro area.

Between 2020 and 2025, the population of the Provo-Orem-Lehi metro area grew 14.5%, faster than the U.S. (+3.1%). For real estate agents and brokers, the Provo-Orem-Lehi metro area has a Groundwork market score of 60 (upper middle): #91 of 387 scored metro areas and #1 of 5 scored metro areas based in Utah. That puts it in the top quarter of metro areas.

How the Provo-Orem-Lehi metro area compares

The same measures for Utah and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.

Real estate agents and brokers in Provo-Orem-Lehi, UT metro area compared with Utah and the U.S.
MeasureProvo-Orem-Lehi metro areaUtahU.S.
Listings per 10k households30.235.330.6
Housing spending per listing (U.S. = 100)119100100
Households per official establishment399355788
Official establishment growth, 2019–2023+10.4%+10.9%+20.1%
Population growth, 2020–2025+14.5%+7.8%+3.1%
Spending per household on rent and homeowner costs$19,681$19,198$16,661
Median household income$100,704$95,166$80,734
Groundwork market score6050

Official counts and lending

Businesses

Official establishments, 2019 to 2023
519+10.4% over the period
Employees, 2023
618
Annual payroll, 2023
$30.4M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
62526 chain locations
Listings at the U.S. rate for this spending
747The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
8
Amount
$10.1M

SBA-backed loans to businesses classed as offices of real estate agents and brokers in the Provo-Orem-Lehi metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Provo-Orem-Lehi metro area

Population, 2025 estimate
773,426+14.5% since 2020
Households
206,880
Median age
27.6
Homes lived in by their owners
69%
Vehicles per household
2.3
Land area
5,396 sq. mi.
People per square mile
133
Median household income
$100,704+35.4% vs. 2015–2019, before inflation
Average household income
$127,279
Median home value
$535,500
Jobs located here
299,641
Daytime population
678,972Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Provo-Orem-Lehi metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate agents and brokers on map listings by name and distance.

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Real estate agents and brokers across Utah

Every Utah market ranked →

The highest-scoring metro areas in Utah for real estate agents and brokers, numbered among those based in Utah, with the Provo-Orem-Lehi metro area marked.

Top metro areas in Utah

Metro areas in Utah ranked for real estate agents and brokers by Groundwork market score
MarketScoreListingsPer 10k householdsHousing spending per listing (U.S. = 100)Population growthU.S. rank
1Provo-Orem-Lehi, UT6062530.2119+14.5%#91 of 387
2Ogden, UT5859527.8129+5.3%#104 of 387
3Logan, UT-ID4816232.8100+8.8%#202 of 387
4Salt Lake City-Murray, UT441,63936.498+3.8%#246 of 387
5St. George, UT3835851.364+17.4%#307 of 387

Other business types in the Provo-Orem-Lehi metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many real estate agents and brokers are in the Provo-Orem-Lehi, UT metro area?

As of September 2026, map listings count 625 real estate agents and brokers in the Provo-Orem-Lehi metro area. 26 of them (4%) are chain locations. The listings count real estate agents and brokerages, commercial brokers included. Official counts show 519 businesses with payroll classed as offices of real estate agents and brokers in 2023, up 10.4% from 2019.

How much do households in the Provo-Orem-Lehi, UT metro area spend on rent and homeowner costs?

About $4.1B a year, or $19,681 per household. That is 18% above the U.S. average (an index of 118, where 100 is the U.S. average). For the 625 real estate agents and brokers on map listings, housing spending per office is 19% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate agents and brokers take in. It is estimated from the incomes of the 206,880 households in the Provo-Orem-Lehi metro area and national spending patterns by income.

How does the Provo-Orem-Lehi, UT metro area compare with the U.S. for real estate agents and brokers?

The Provo-Orem-Lehi metro area has 30.2 real estate agents and brokers per 10,000 households, in line with the U.S. rate of 30.6. The index of housing spending per office is 119, where 100 is the U.S. At the U.S. ratio of real estate agents and brokers to household spending, the Provo-Orem-Lehi metro area would have about 747, against 625 on map listings. There is one business with payroll in the industry for every 399 households, against one for every 788 across the U.S. The official count rose 10.4% from 2019 to 2023, against +20.1% for the U.S.

How fast is the Provo-Orem-Lehi, UT metro area growing?

Population estimates put the Provo-Orem-Lehi metro area at 773,426 people in 2025, up 14.5% since 2020, faster than the U.S. (+3.1%). It has 206,880 households. Median household income in the Provo-Orem-Lehi metro area is $100,704, 25% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 35.4%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Provo-Orem-Lehi metro area scores 60 for real estate agents and brokers (upper middle), #91 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Provo-Orem-Lehi metro area. It maps the real estate agents and brokers on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for real estate agents and brokers · All 56 business types in the Provo-Orem-Lehi metro area

Screening a site or an acquisition in the Provo-Orem-Lehi metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Provo-Orem-Lehi metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.