Groundwork

Real estate · County · Utah

Real estate agents and brokers in Utah County, UT

How Utah County, UT compares with other counties and the U.S. for real estate agents and brokers: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 52 out of 100: Upper middle

Ranked #957 of 2,176 scored counties
#8 of 19 scored counties in Utah

Listings
618
26 chain locations (4%)
Official establishments
515
+9.6% since 2019
Household spending a year
$4B
On rent and homeowner costs · $19,698 a household
Housing spending per listing (U.S. = 100)
119
19% above the U.S.
Listings per 10k households
30.4
In line with the U.S.
Population, 2025
759,859
+14.5% since 2020

See the real estate agents and brokers around any address in Utah County

The site report maps the real estate agents and brokers on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Utah County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

At $19,698 per household (18% above the U.S. average), households in Utah County spend about $4B a year on rent and homeowner costs. Housing spending per office is 19% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate agents and brokers take in.

There are 618 real estate agents and brokers on map listings in Utah County as of September 2026. Chain locations make up 4% of them, against 4% across the U.S. That is 30.4 per 10,000 households, in line with the U.S. rate of 30.6.

The official count of businesses with payroll classed as offices of real estate agents and brokers in Utah County was 515 in 2023, up 9.6% from 2019. That is one for every 394 households, against one for every 788 across the U.S. Since fiscal 2022, 8 SBA-backed loans worth $10.1M have gone to businesses classed as offices of real estate agents and brokers in Utah County.

Between 2020 and 2025, the population of Utah County grew 14.5%, faster than the U.S. (+3.1%). Utah County scores 52 (upper middle) on the Groundwork market score for real estate agents and brokers, ranking #957 of 2,176 scored counties and #8 of 19 scored counties in Utah.

How Utah County compares

The same measures for Utah and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.

Real estate agents and brokers in Utah County, UT compared with Utah and the U.S.
MeasureUtah CountyUtahU.S.
Listings per 10k households30.435.330.6
Housing spending per listing (U.S. = 100)119100100
Households per official establishment394355788
Official establishment growth, 2019–2023+9.6%+10.9%+20.1%
Population growth, 2020–2025+14.5%+7.8%+3.1%
Spending per household on rent and homeowner costs$19,698$19,198$16,661
Median household income$100,671$95,166$80,734
Groundwork market score5250

Official counts and lending

Businesses

Official establishments, 2019 to 2023
470 → 515+9.6% over the period
Employees, 2023
614
Annual payroll, 2023
$30.3M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
61826 chain locations
Listings at the U.S. rate for this spending
734The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
8
Amount
$10.1M

SBA-backed loans to businesses classed as offices of real estate agents and brokers in Utah County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Utah County

Population, 2025 estimate
759,859+14.5% since 2020
Households
203,018
Median age
27.5
Homes lived in by their owners
68%
Vehicles per household
2.3
Land area
2,005 sq. mi.
People per square mile
352
Median household income
$100,671+34.8% vs. 2015–2019, before inflation
Average household income
$127,622
Median home value
$538,700
Jobs located here
295,403
Daytime population
667,806Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Utah County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate agents and brokers on map listings by name and distance.

Or open the report at the center of Utah County. Signed out, you see a blurred preview; on an account, each report is one action.

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Real estate agents and brokers across Utah

Every Utah market ranked →

The highest-scoring counties in Utah for real estate agents and brokers, numbered among those based in Utah, with Utah County marked.

Top counties in Utah

Counties in Utah ranked for real estate agents and brokers by Groundwork market score
MarketScoreListingsPer 10k householdsHousing spending per listing (U.S. = 100)Population growthU.S. rank
1Millard County, UT82613.8222+7.7%#16 of 2,176
2Sanpete County, UT741112.4248+10.3%#109 of 2,176
3Juab County, UT70718.1190+14.8%#218 of 2,176
4Duchesne County, UT651116.0202+6.3%#356 of 2,176
5Tooele County, UT654719.6183+19.2%#363 of 2,176
6Box Elder County, UT643417.4188+12.7%#391 of 2,176
7Morgan County, UT63821.1189+8.1%#432 of 2,176
8Utah County, UT5261830.4119+14.5%#957 of 2,176
9Weber County, UT5124325.8132+5.8%#1,001 of 2,176
10Carbon County, UT501518.5155+1.0%#1,043 of 2,176

Other business types in Utah County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many real estate agents and brokers are in Utah County, UT?

As of September 2026, map listings count 618 real estate agents and brokers in Utah County. 26 of them (4%) are chain locations. The listings count real estate agents and brokerages, commercial brokers included. Official counts show 515 businesses with payroll classed as offices of real estate agents and brokers in 2023, up 9.6% from 2019.

How much do households in Utah County, UT spend on rent and homeowner costs?

About $4B a year, or $19,698 per household. That is 18% above the U.S. average (an index of 118, where 100 is the U.S. average). For the 618 real estate agents and brokers on map listings, housing spending per office is 19% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate agents and brokers take in. It is estimated from the incomes of the 203,018 households in Utah County and national spending patterns by income.

How does Utah County, UT compare with the U.S. for real estate agents and brokers?

Utah County has 30.4 real estate agents and brokers per 10,000 households, in line with the U.S. rate of 30.6. The index of housing spending per office is 119, where 100 is the U.S. At the U.S. ratio of real estate agents and brokers to household spending, Utah County would have about 734, against 618 on map listings. There is one business with payroll in the industry for every 394 households, against one for every 788 across the U.S. The official count rose 9.6% from 2019 to 2023, against +20.1% for the U.S.

How fast is Utah County, UT growing?

Population estimates put Utah County at 759,859 people in 2025, up 14.5% since 2020, faster than the U.S. (+3.1%). It has 203,018 households. Median household income in Utah County is $100,671, 25% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 34.8%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Utah County scores 52 for real estate agents and brokers (upper middle), #957 of 2,176 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Utah County. It maps the real estate agents and brokers on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for real estate agents and brokers · All 56 business types in Utah County

Screening a site or an acquisition in Utah County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Utah County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.