Real estate · County · Florida
Real estate agents and brokers in Pinellas County, FL
The real estate agents and brokers in Pinellas County, FL, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 20 out of 100: Low
Ranked #2,162 of 2,176 scored counties
#61 of 63 scored counties in Florida
- Listings
- 2,113
- 59 chain locations (3%)
- Official establishments
- 1,056
- +21.5% since 2019
- Household spending a year
- $6.5B
- On rent and homeowner costs · $15,252 a household
- Housing spending per listing (U.S. = 100)
- 57
- 43% below the U.S.
- Listings per 10k households
- 49.3
- 61% above the U.S.
- Population, 2025
- 948,563
- −1.2% since 2020
See the real estate agents and brokers around any address in Pinellas County
The site report maps the real estate agents and brokers on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Pinellas County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for real estate agents and brokers in Pinellas County is 20 (low), #2,162 of 2,176 scored counties and #61 of 63 scored counties in Florida. That puts it in the bottom quarter of counties.
As of September 2026, map listings count 2,113 real estate agents and brokers in Pinellas County. Of those, 59 are chain locations, or 3%, against 4% across the U.S. Per 10,000 households, that is 49.3, 61% above the U.S. rate of 30.6.
Household spending on rent and homeowner costs in Pinellas County comes to about $6.5B a year: $15,252 per household, 8% below the U.S. average. Housing spending per office is 43% below the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate agents and brokers take in.
The official count of businesses with payroll classed as offices of real estate agents and brokers in Pinellas County was 1,056 in 2023, up 21.5% from 2019. That is one for every 406 households, against one for every 788 across the U.S. Since fiscal 2022, 9 SBA-backed loans worth $1.8M have gone to businesses classed as offices of real estate agents and brokers in Pinellas County. Population estimates show Pinellas County declined 1.2% from 2020 to 2025, against +3.1% for the U.S.
How Pinellas County compares
The same measures for Florida and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Pinellas County | Florida | U.S. |
|---|---|---|---|
| Listings per 10k households | 49.3 | 50.2 | 30.6 |
| Housing spending per listing (U.S. = 100) | 57 | 56 | 100 |
| Households per official establishment | 406 | 414 | 788 |
| Official establishment growth, 2019–2023 | +21.5% | +26.6% | +20.1% |
| Population growth, 2020–2025 | −1.2% | +8.7% | +3.1% |
| Spending per household on rent and homeowner costs | $15,252 | $15,326 | $16,661 |
| Median household income | $72,646 | $74,568 | $80,734 |
| Groundwork market score | 20 | 30 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 869 → 1,056+21.5% over the period
- Employees, 2023
- 1,678
- Annual payroll, 2023
- $96.1M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 2,11359 chain locations
- Listings at the U.S. rate for this spending
- 1,199The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 9
- Amount
- $1.8M
SBA-backed loans to businesses classed as offices of real estate agents and brokers in Pinellas County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Pinellas County
- Population, 2025 estimate
- 948,563−1.2% since 2020
- Households
- 428,473
- Median age
- 48.4
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.5
- Land area
- 274 sq. mi.
- People per square mile
- 3,518
- Median household income
- $72,646+34.3% vs. 2015–2019, before inflation
- Average household income
- $104,876
- Median home value
- $355,100
- Jobs located here
- 491,465
- Daytime population
- 1,008,495Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Pinellas County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate agents and brokers on map listings by name and distance.
Or open the report at the center of Pinellas County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate agents and brokers across Florida
Every Florida market ranked →The highest-scoring counties in Florida for real estate agents and brokers, numbered among those based in Florida, with Pinellas County marked.
Top counties in Florida
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Gadsden County, FL | 69 | 9 | 5.3 | 440 | +2.0% | #230 of 2,176 |
| 2Dixie County, FL | 68 | 5 | 8.0 | 284 | +8.0% | #262 of 2,176 |
| 3Jackson County, FL | 65 | 17 | 9.8 | 240 | +5.4% | #349 of 2,176 |
| 4Jefferson County, FL | 65 | 10 | 17.4 | 150 | +11.1% | #369 of 2,176 |
| 5Union County, FL | 63 | 5 | 11.6 | 222 | +5.2% | #417 of 2,176 |
| 6Baker County, FL | 63 | 17 | 18.5 | 152 | +5.8% | #439 of 2,176 |
| 7Washington County, FL | 62 | 10 | 10.8 | 229 | +5.4% | #458 of 2,176 |
| 8Suwannee County, FL | 62 | 19 | 11.8 | 210 | +10.6% | #466 of 2,176 |
| 9Bradford County, FL | 59 | 12 | 12.9 | 194 | +0.3% | #592 of 2,176 |
| 10Levy County, FL | 59 | 30 | 16.2 | 153 | +12.7% | #605 of 2,176 |
| 61Pinellas County, FL | 20 | 2,113 | 49.3 | 57 | −1.2% | #2,162 of 2,176 |
Other business types in Pinellas County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
- Real estate19
- Real estate agents and brokers20
- Property management21
- Mortgage brokers and lenders23
- Home inspectors13
Funeral services
Questions
How many real estate agents and brokers are in Pinellas County, FL?
Pinellas County has 2,113 real estate agents and brokers on map listings as of September 2026. 59 of them (3%) are chain locations. The listings count real estate agents and brokerages, commercial brokers included. Official counts show 1,056 businesses with payroll classed as offices of real estate agents and brokers in 2023, up 21.5% from 2019.
How much do households in Pinellas County, FL spend on rent and homeowner costs?
About $6.5B a year, or $15,252 per household. That is 8% below the U.S. average (an index of 92, where 100 is the U.S. average). For the 2,113 real estate agents and brokers on map listings, housing spending per office is 43% below the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate agents and brokers take in. It is estimated from the incomes of the 428,473 households in Pinellas County and national spending patterns by income.
How does Pinellas County, FL compare with the U.S. for real estate agents and brokers?
Pinellas County has 49.3 real estate agents and brokers per 10,000 households, 61% above the U.S. rate of 30.6. The index of housing spending per office is 57, where 100 is the U.S. At the national ratio of real estate agents and brokers to household spending, Pinellas County would have about 1,199, against 2,113 on map listings. There is one business with payroll in the industry for every 406 households, against one for every 788 across the U.S. The official count rose 21.5% from 2019 to 2023, against +20.1% for the U.S.
How fast is Pinellas County, FL growing?
Population estimates put Pinellas County at 948,563 people in 2025, down 1.2% since 2020, against +3.1% for the U.S. It has 428,473 households. The median household income in Pinellas County is $72,646 a year, 10% below the U.S. median of $80,734. That rose 34.3% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Pinellas County scores 20 for real estate agents and brokers (low), #2,162 of 2,176 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Pinellas County. It maps the real estate agents and brokers on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate agents and brokers · All 56 business types in Pinellas County
Screening a site or an acquisition in Pinellas County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Pinellas County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.