Real estate · Metro area · Florida
Real estate agents and brokers in the Pensacola-Ferry Pass-Brent, FL metro area
Competitor counts, household spending and official business counts for real estate agents and brokers in the Pensacola-Ferry Pass-Brent, FL metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 35 out of 100: Lower middle
Ranked #340 of 387 scored metro areas
#7 of 22 scored metro areas based in Florida
- Listings
- 748
- 29 chain locations (4%)
- Official establishments
- 354
- +44.5% since 2019
- Household spending a year
- $3.1B
- On rent and homeowner costs · $15,192 a household
- Housing spending per listing (U.S. = 100)
- 75
- 25% below the U.S.
- Listings per 10k households
- 37.1
- 21% above the U.S.
- Population, 2025
- 544,949
- +6.5% since 2020
See the real estate agents and brokers around any address in the Pensacola-Ferry Pass-Brent metro area
The site report maps the real estate agents and brokers on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Pensacola-Ferry Pass-Brent metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Pensacola-Ferry Pass-Brent metro area scores 35 (lower middle) on the Groundwork market score for real estate agents and brokers, ranking #340 of 387 scored metro areas and #7 of 22 scored metro areas based in Florida. That puts it in the bottom quarter of metro areas.
As of September 2026, map listings count 748 real estate agents and brokers in the Pensacola-Ferry Pass-Brent metro area. 29 of them (4%) are chain locations, against 4% across the U.S. That comes to 37.1 for every 10,000 households, 21% above the U.S. rate of 30.6.
Household spending on rent and homeowner costs in the Pensacola-Ferry Pass-Brent metro area comes to about $3.1B a year: $15,192 per household, 9% below the U.S. average. Housing spending per office is 25% below the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate agents and brokers take in.
The official count of businesses with payroll classed as offices of real estate agents and brokers in the Pensacola-Ferry Pass-Brent metro area was 354 in 2023, up 44.5% from 2019. That is one for every 570 households, against one for every 788 across the U.S. Since fiscal 2022, 3 SBA-backed loans worth $2.7M have gone to businesses classed as offices of real estate agents and brokers in the Pensacola-Ferry Pass-Brent metro area. Between 2020 and 2025, the population of the Pensacola-Ferry Pass-Brent metro area grew 6.5%, faster than the U.S. (+3.1%).
How the Pensacola-Ferry Pass-Brent metro area compares
The same measures for Florida and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Pensacola-Ferry Pass-Brent metro area | Florida | U.S. |
|---|---|---|---|
| Listings per 10k households | 37.1 | 50.2 | 30.6 |
| Housing spending per listing (U.S. = 100) | 75 | 56 | 100 |
| Households per official establishment | 570 | 414 | 788 |
| Official establishment growth, 2019–2023 | +44.5% | +26.6% | +20.1% |
| Population growth, 2020–2025 | +6.5% | +8.7% | +3.1% |
| Spending per household on rent and homeowner costs | $15,192 | $15,326 | $16,661 |
| Median household income | $75,967 | $74,568 | $80,734 |
| Groundwork market score | 35 | 30 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 354+44.5% over the period
- Employees, 2023
- 623
- Annual payroll, 2023
- $29.8M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 74829 chain locations
- Listings at the U.S. rate for this spending
- 562The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $2.7M
SBA-backed loans to businesses classed as offices of real estate agents and brokers in the Pensacola-Ferry Pass-Brent metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Pensacola-Ferry Pass-Brent metro area
- Population, 2025 estimate
- 544,949+6.5% since 2020
- Households
- 201,632
- Median age
- 39.8
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.9
- Land area
- 1,669 sq. mi.
- People per square mile
- 314
- Median household income
- $75,967+35.6% vs. 2015–2019, before inflation
- Average household income
- $99,236
- Median home value
- $286,000
- Jobs located here
- 205,446
- Daytime population
- 517,822Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Pensacola-Ferry Pass-Brent metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate agents and brokers on map listings by name and distance.
Or open the report at the center of the Pensacola-Ferry Pass-Brent metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate agents and brokers across Florida
Every Florida market ranked →The highest-scoring metro areas in Florida for real estate agents and brokers, numbered among those based in Florida, with the Pensacola-Ferry Pass-Brent metro area marked.
Top metro areas in Florida
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Wildwood-The Villages, FL | 63 | 121 | 17.2 | 161 | +21.1% | #73 of 387 |
| 2Lakeland-Winter Haven, FL | 52 | 742 | 25.6 | 103 | +19.8% | #167 of 387 |
| 3Sebring, FL | 44 | 112 | 23.9 | 103 | +9.7% | #244 of 387 |
| 4Gainesville, FL | 41 | 399 | 28.0 | 94 | +5.4% | #270 of 387 |
| 5Tallahassee, FL | 36 | 473 | 29.9 | 89 | +3.1% | #326 of 387 |
| 6Homosassa Springs, FL | 35 | 199 | 27.9 | 90 | +11.1% | #337 of 387 |
| 7Pensacola-Ferry Pass-Brent, FL | 35 | 748 | 37.1 | 75 | +6.5% | #340 of 387 |
| 8Deltona-Daytona Beach-Ormond Beach, FL | 35 | 1,168 | 39.7 | 68 | +11.2% | #341 of 387 |
| 9Palm Bay-Melbourne-Titusville, FL | 35 | 1,142 | 44.3 | 64 | +9.1% | #342 of 387 |
| 10Jacksonville, FL | 35 | 2,995 | 45.2 | 64 | +10.7% | #343 of 387 |
Other business types in the Pensacola-Ferry Pass-Brent metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
- Real estate36
- Real estate agents and brokers35
- Property management46
- Mortgage brokers and lenders57
- Home inspectors29
Funeral services
Questions
How many real estate agents and brokers are in the Pensacola-Ferry Pass-Brent, FL metro area?
The Pensacola-Ferry Pass-Brent metro area has 748 real estate agents and brokers on map listings as of September 2026. 29 of them (4%) are chain locations. The listings count real estate agents and brokerages, commercial brokers included. Official counts show 354 businesses with payroll classed as offices of real estate agents and brokers in 2023, up 44.5% from 2019.
How much do households in the Pensacola-Ferry Pass-Brent, FL metro area spend on rent and homeowner costs?
About $3.1B a year, or $15,192 per household. That is 9% below the U.S. average (an index of 91, where 100 is the U.S. average). For the 748 real estate agents and brokers on map listings, housing spending per office is 25% below the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate agents and brokers take in. It is estimated from the incomes of the 201,632 households in the Pensacola-Ferry Pass-Brent metro area and national spending patterns by income.
How does the Pensacola-Ferry Pass-Brent, FL metro area compare with the U.S. for real estate agents and brokers?
The Pensacola-Ferry Pass-Brent metro area has 37.1 real estate agents and brokers per 10,000 households, 21% above the U.S. rate of 30.6. The index of housing spending per office is 75, where 100 is the U.S. At the national ratio of real estate agents and brokers to household spending, the Pensacola-Ferry Pass-Brent metro area would have about 562, against 748 on map listings. There is one business with payroll in the industry for every 570 households, against one for every 788 across the U.S. The official count rose 44.5% from 2019 to 2023, against +20.1% for the U.S.
How fast is the Pensacola-Ferry Pass-Brent, FL metro area growing?
Population estimates put the Pensacola-Ferry Pass-Brent metro area at 544,949 people in 2025, up 6.5% since 2020, faster than the U.S. (+3.1%). It has 201,632 households. The median household income in the Pensacola-Ferry Pass-Brent metro area is $75,967 a year, 6% below the U.S. median of $80,734. That rose 35.6% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Pensacola-Ferry Pass-Brent metro area scores 35 for real estate agents and brokers (lower middle), #340 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Pensacola-Ferry Pass-Brent metro area. It maps the real estate agents and brokers on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate agents and brokers · All 56 business types in the Pensacola-Ferry Pass-Brent metro area
Screening a site or an acquisition in the Pensacola-Ferry Pass-Brent metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Pensacola-Ferry Pass-Brent metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.