Groundwork

Real estate · Metro area · Florida

Real estate agents and brokers in the Tampa-St. Petersburg-Clearwater, FL metro area

Competitor counts, household spending and official business counts for real estate agents and brokers in the Tampa-St. Petersburg-Clearwater, FL metro area, set against other metro areas and the U.S.

Groundwork market score · out of 100

Score 33 out of 100: Lower middle

Ranked #355 of 387 scored metro areas
#14 of 22 scored metro areas based in Florida

Listings
5,611
200 chain locations (4%)
Official establishments
2,856
+26.1% since 2019
Household spending a year
$20.5B
On rent and homeowner costs · $15,375 a household
Housing spending per listing (U.S. = 100)
67
33% below the U.S.
Listings per 10k households
42.2
38% above the U.S.
Population, 2025
3,418,895
+7.3% since 2020

See the real estate agents and brokers around any address in the Tampa-St. Petersburg-Clearwater metro area

The site report maps the real estate agents and brokers on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Tampa-St. Petersburg-Clearwater metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The Groundwork market score for real estate agents and brokers in the Tampa-St. Petersburg-Clearwater metro area is 33 (lower middle), #355 of 387 scored metro areas and #14 of 22 scored metro areas based in Florida. That puts it in the bottom quarter of metro areas.

As of September 2026, map listings count 5,611 real estate agents and brokers in the Tampa-St. Petersburg-Clearwater metro area. 200 of them (4%) are chain locations, against 4% across the U.S. Per 10,000 households, that is 42.2, 38% above the U.S. rate of 30.6.

Households in the Tampa-St. Petersburg-Clearwater metro area spend about $20.5B a year on rent and homeowner costs, or $15,375 per household, 8% below the U.S. average. Housing spending per office is 33% below the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate agents and brokers take in.

Official counts show 2,856 businesses with payroll classed as offices of real estate agents and brokers in the Tampa-St. Petersburg-Clearwater metro area in 2023, up 26.1% from 2019. That is one for every 466 households, against one for every 788 across the U.S. Since fiscal 2022, 26 SBA-backed loans worth $7.3M have gone to businesses classed as offices of real estate agents and brokers in the Tampa-St. Petersburg-Clearwater metro area. Population estimates show the Tampa-St. Petersburg-Clearwater metro area grew 7.3% from 2020 to 2025, faster than the U.S. (+3.1%).

How the Tampa-St. Petersburg-Clearwater metro area compares

The same measures for Florida and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.

Real estate agents and brokers in Tampa-St. Petersburg-Clearwater, FL metro area compared with Florida and the U.S.
MeasureTampa-St. Petersburg-Clearwater metro areaFloridaU.S.
Listings per 10k households42.250.230.6
Housing spending per listing (U.S. = 100)6756100
Households per official establishment466414788
Official establishment growth, 2019–2023+26.1%+26.6%+20.1%
Population growth, 2020–2025+7.3%+8.7%+3.1%
Spending per household on rent and homeowner costs$15,375$15,326$16,661
Median household income$74,392$74,568$80,734
Groundwork market score3330

Official counts and lending

Businesses

Official establishments, 2019 to 2023
2,856+26.1% over the period
Employees, 2023
5,073
Annual payroll, 2023
$368.3M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
5,611200 chain locations
Listings at the U.S. rate for this spending
3,752The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
26
Amount
$7.3M

SBA-backed loans to businesses classed as offices of real estate agents and brokers in the Tampa-St. Petersburg-Clearwater metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Tampa-St. Petersburg-Clearwater metro area

Population, 2025 estimate
3,418,895+7.3% since 2020
Households
1,330,303
Median age
43.2
Homes lived in by their owners
68%
Vehicles per household
1.7
Land area
2,516 sq. mi.
People per square mile
1,314
Median household income
$74,392+34.6% vs. 2015–2019, before inflation
Average household income
$105,527
Median home value
$345,100
Jobs located here
1,535,800
Daytime population
3,350,045Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Tampa-St. Petersburg-Clearwater metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate agents and brokers on map listings by name and distance.

Or open the report at the center of the Tampa-St. Petersburg-Clearwater metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Real estate agents and brokers across Florida

Every Florida market ranked →

The highest-scoring metro areas in Florida for real estate agents and brokers, numbered among those based in Florida, with the Tampa-St. Petersburg-Clearwater metro area marked.

Top metro areas in Florida

Metro areas in Florida ranked for real estate agents and brokers by Groundwork market score
MarketScoreListingsPer 10k householdsHousing spending per listing (U.S. = 100)Population growthU.S. rank
1Wildwood-The Villages, FL6312117.2161+21.1%#73 of 387
2Lakeland-Winter Haven, FL5274225.6103+19.8%#167 of 387
3Sebring, FL4411223.9103+9.7%#244 of 387
4Gainesville, FL4139928.094+5.4%#270 of 387
5Tallahassee, FL3647329.989+3.1%#326 of 387
6Homosassa Springs, FL3519927.990+11.1%#337 of 387
7Pensacola-Ferry Pass-Brent, FL3574837.175+6.5%#340 of 387
8Deltona-Daytona Beach-Ormond Beach, FL351,16839.768+11.2%#341 of 387
9Palm Bay-Melbourne-Titusville, FL351,14244.364+9.1%#342 of 387
10Jacksonville, FL352,99545.264+10.7%#343 of 387
14Tampa-St. Petersburg-Clearwater, FL335,61142.267+7.3%#355 of 387

Other business types in the Tampa-St. Petersburg-Clearwater metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many real estate agents and brokers are in the Tampa-St. Petersburg-Clearwater, FL metro area?

The Tampa-St. Petersburg-Clearwater metro area has 5,611 real estate agents and brokers on map listings as of September 2026. 200 of them (4%) are chain locations. The listings count real estate agents and brokerages, commercial brokers included. Official counts show 2,856 businesses with payroll classed as offices of real estate agents and brokers in 2023, up 26.1% from 2019.

How much do households in the Tampa-St. Petersburg-Clearwater, FL metro area spend on rent and homeowner costs?

About $20.5B a year, or $15,375 per household. That is 8% below the U.S. average (an index of 92, where 100 is the U.S. average). For the 5,611 real estate agents and brokers on map listings, housing spending per office is 33% below the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate agents and brokers take in. It is estimated from the incomes of the 1,330,303 households in the Tampa-St. Petersburg-Clearwater metro area and national spending patterns by income.

How does the Tampa-St. Petersburg-Clearwater, FL metro area compare with the U.S. for real estate agents and brokers?

The Tampa-St. Petersburg-Clearwater metro area has 42.2 real estate agents and brokers per 10,000 households, 38% above the U.S. rate of 30.6. The index of housing spending per office is 67, where 100 is the U.S. At the national ratio of real estate agents and brokers to household spending, the Tampa-St. Petersburg-Clearwater metro area would have about 3,752, against 5,611 on map listings. There is one business with payroll in the industry for every 466 households, against one for every 788 across the U.S. The official count rose 26.1% from 2019 to 2023, against +20.1% for the U.S.

How fast is the Tampa-St. Petersburg-Clearwater, FL metro area growing?

Population estimates put the Tampa-St. Petersburg-Clearwater metro area at 3,418,895 people in 2025, up 7.3% since 2020, faster than the U.S. (+3.1%). It has 1,330,303 households. The median household income in the Tampa-St. Petersburg-Clearwater metro area is $74,392 a year, 8% below the U.S. median of $80,734. That rose 34.6% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Tampa-St. Petersburg-Clearwater metro area scores 33 for real estate agents and brokers (lower middle), #355 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Tampa-St. Petersburg-Clearwater metro area. It maps the real estate agents and brokers on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for real estate agents and brokers · All 56 business types in the Tampa-St. Petersburg-Clearwater metro area

Screening a site or an acquisition in the Tampa-St. Petersburg-Clearwater metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Tampa-St. Petersburg-Clearwater metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.