Real estate · Metro area · Florida
Real estate agents and brokers in the Orlando-Kissimmee-Sanford, FL metro area
Competitor counts, household spending and official business counts for real estate agents and brokers in the Orlando-Kissimmee-Sanford, FL metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 32 out of 100: Lower middle
Ranked #361 of 387 scored metro areas
#15 of 22 scored metro areas based in Florida
- Listings
- 5,329
- 195 chain locations (4%)
- Official establishments
- 2,720
- +29.6% since 2019
- Household spending a year
- $15.9B
- On rent and homeowner costs · $15,537 a household
- Housing spending per listing (U.S. = 100)
- 55
- 45% below the U.S.
- Listings per 10k households
- 52.1
- 70% above the U.S.
- Population, 2025
- 2,957,672
- +10.3% since 2020
See the real estate agents and brokers around any address in the Orlando-Kissimmee-Sanford metro area
The site report maps the real estate agents and brokers on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Orlando-Kissimmee-Sanford metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for real estate agents and brokers in the Orlando-Kissimmee-Sanford metro area is 32 (lower middle), #361 of 387 scored metro areas and #15 of 22 scored metro areas based in Florida. That puts it in the bottom quarter of metro areas.
Map listings as of September 2026 show 5,329 real estate agents and brokers in the Orlando-Kissimmee-Sanford metro area. Chain locations make up 4% of them, against 4% across the U.S. That is 52.1 per 10,000 households, 70% above the U.S. rate of 30.6.
Households in the Orlando-Kissimmee-Sanford metro area spend about $15.9B a year on rent and homeowner costs, or $15,537 per household, 7% below the U.S. average. Housing spending per office is 45% below the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate agents and brokers take in.
Official counts show 2,720 businesses with payroll classed as offices of real estate agents and brokers in the Orlando-Kissimmee-Sanford metro area in 2023, up 29.6% from 2019. That is one for every 376 households, against one for every 788 across the U.S. Since fiscal 2022, 25 SBA-backed loans worth $9.3M have gone to businesses classed as offices of real estate agents and brokers in the Orlando-Kissimmee-Sanford metro area. Between 2020 and 2025, the population of the Orlando-Kissimmee-Sanford metro area grew 10.3%, faster than the U.S. (+3.1%).
How the Orlando-Kissimmee-Sanford metro area compares
The same measures for Florida and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Orlando-Kissimmee-Sanford metro area | Florida | U.S. |
|---|---|---|---|
| Listings per 10k households | 52.1 | 50.2 | 30.6 |
| Housing spending per listing (U.S. = 100) | 55 | 56 | 100 |
| Households per official establishment | 376 | 414 | 788 |
| Official establishment growth, 2019–2023 | +29.6% | +26.6% | +20.1% |
| Population growth, 2020–2025 | +10.3% | +8.7% | +3.1% |
| Spending per household on rent and homeowner costs | $15,537 | $15,326 | $16,661 |
| Median household income | $78,533 | $74,568 | $80,734 |
| Groundwork market score | 32 | 30 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 2,720+29.6% over the period
- Employees, 2023
- 11,429
- Annual payroll, 2023
- $877.4M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 5,329195 chain locations
- Listings at the U.S. rate for this spending
- 2,913The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 25
- Amount
- $9.3M
SBA-backed loans to businesses classed as offices of real estate agents and brokers in the Orlando-Kissimmee-Sanford metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Orlando-Kissimmee-Sanford metro area
- Population, 2025 estimate
- 2,957,672+10.3% since 2020
- Households
- 1,022,315
- Median age
- 39.6
- Homes lived in by their owners
- 63%
- Vehicles per household
- 1.8
- Land area
- 3,494 sq. mi.
- People per square mile
- 800
- Median household income
- $78,533+34.6% vs. 2015–2019, before inflation
- Average household income
- $106,415
- Median home value
- $369,800
- Jobs located here
- 1,482,556
- Daytime population
- 2,958,505Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Orlando-Kissimmee-Sanford metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate agents and brokers on map listings by name and distance.
Or open the report at the center of the Orlando-Kissimmee-Sanford metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate agents and brokers across Florida
Every Florida market ranked →The highest-scoring metro areas in Florida for real estate agents and brokers, numbered among those based in Florida, with the Orlando-Kissimmee-Sanford metro area marked.
Top metro areas in Florida
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Wildwood-The Villages, FL | 63 | 121 | 17.2 | 161 | +21.1% | #73 of 387 |
| 2Lakeland-Winter Haven, FL | 52 | 742 | 25.6 | 103 | +19.8% | #167 of 387 |
| 3Sebring, FL | 44 | 112 | 23.9 | 103 | +9.7% | #244 of 387 |
| 4Gainesville, FL | 41 | 399 | 28.0 | 94 | +5.4% | #270 of 387 |
| 5Tallahassee, FL | 36 | 473 | 29.9 | 89 | +3.1% | #326 of 387 |
| 6Homosassa Springs, FL | 35 | 199 | 27.9 | 90 | +11.1% | #337 of 387 |
| 7Pensacola-Ferry Pass-Brent, FL | 35 | 748 | 37.1 | 75 | +6.5% | #340 of 387 |
| 8Deltona-Daytona Beach-Ormond Beach, FL | 35 | 1,168 | 39.7 | 68 | +11.2% | #341 of 387 |
| 9Palm Bay-Melbourne-Titusville, FL | 35 | 1,142 | 44.3 | 64 | +9.1% | #342 of 387 |
| 10Jacksonville, FL | 35 | 2,995 | 45.2 | 64 | +10.7% | #343 of 387 |
| 15Orlando-Kissimmee-Sanford, FL | 32 | 5,329 | 52.1 | 55 | +10.3% | #361 of 387 |
Other business types in the Orlando-Kissimmee-Sanford metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
- Real estate32
- Real estate agents and brokers32
- Property management33
- Mortgage brokers and lenders35
- Home inspectors37
Funeral services
Questions
How many real estate agents and brokers are in the Orlando-Kissimmee-Sanford, FL metro area?
There are 5,329 real estate agents and brokers on map listings in the Orlando-Kissimmee-Sanford metro area as of September 2026. 195 of them (4%) are chain locations. The listings count real estate agents and brokerages, commercial brokers included. Official counts show 2,720 businesses with payroll classed as offices of real estate agents and brokers in 2023, up 29.6% from 2019.
How much do households in the Orlando-Kissimmee-Sanford, FL metro area spend on rent and homeowner costs?
About $15.9B a year, or $15,537 per household. That is 7% below the U.S. average (an index of 93, where 100 is the U.S. average). For the 5,329 real estate agents and brokers on map listings, housing spending per office is 45% below the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate agents and brokers take in. It is estimated from the incomes of the 1,022,315 households in the Orlando-Kissimmee-Sanford metro area and national spending patterns by income.
How does the Orlando-Kissimmee-Sanford, FL metro area compare with the U.S. for real estate agents and brokers?
The Orlando-Kissimmee-Sanford metro area has 52.1 real estate agents and brokers per 10,000 households, 70% above the U.S. rate of 30.6. The index of housing spending per office is 55, where 100 is the U.S. At the national ratio of real estate agents and brokers to household spending, the Orlando-Kissimmee-Sanford metro area would have about 2,913, against 5,329 on map listings. There is one business with payroll in the industry for every 376 households, against one for every 788 across the U.S. The official count rose 29.6% from 2019 to 2023, against +20.1% for the U.S.
How fast is the Orlando-Kissimmee-Sanford, FL metro area growing?
Population estimates put the Orlando-Kissimmee-Sanford metro area at 2,957,672 people in 2025, up 10.3% since 2020, faster than the U.S. (+3.1%). It has 1,022,315 households. The median household income in the Orlando-Kissimmee-Sanford metro area is $78,533 a year, 3% below the U.S. median of $80,734. That rose 34.6% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Orlando-Kissimmee-Sanford metro area scores 32 for real estate agents and brokers (lower middle), #361 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Orlando-Kissimmee-Sanford metro area. It maps the real estate agents and brokers on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate agents and brokers · All 56 business types in the Orlando-Kissimmee-Sanford metro area
Screening a site or an acquisition in the Orlando-Kissimmee-Sanford metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Orlando-Kissimmee-Sanford metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.