Food and drink · Small-town market · Nebraska
Pizza places in the North Platte, NE area
The pizza places in the North Platte, NE area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 27 out of 100: Lower middle
Ranked #474 of 520 scored small-town markets
#9 of 9 scored small-town markets based in Nebraska
- Listings
- 17
- 17 chain locations (100%)
- Official establishments
- 33
- All limited-service restaurants · +3.2% since 2019
- Household spending a year
- $53.6M
- On food away from home · $3,526 a household
- Spending per listing
- $3.2M
- 38% below the U.S.
- Listings per 10k households
- 11.2
- 40% above the U.S.
- Population, 2025
- 33,972
- −3.6% since 2020
See the pizza places around any address in the North Platte area
The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the North Platte area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The North Platte area scores 27 (lower middle) on the Groundwork market score for pizza places, ranking #474 of 520 scored small-town markets and #9 of 9 scored small-town markets based in Nebraska. That puts it in the bottom quarter of small-town markets.
Map listings as of September 2026 show 17 pizza places in the North Platte area. All of them are chain locations, against 58% across the U.S. Per 10,000 households, that is 11.2, 40% above the U.S. rate of 8.0.
Households in the North Platte area spend about $53.6M a year on food away from home, or $3,526 per household, 13% below the U.S. average. That is about $3.2M of household spending for each pizza place on map listings, 38% below the U.S. figure of $5.1M. That spending covers all food away from home, which pizza places share with other businesses in the trade.
Official counts show 33 businesses with payroll classed as limited-service restaurants in the North Platte area in 2023, up 3.2% from 2019. That is one for every 460 households, against one for every 478 across the U.S. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too. Since fiscal 2022, 2 SBA-backed loans worth $843K have gone to businesses classed as limited-service restaurants in the North Platte area. Population estimates show the North Platte area declined 3.6% from 2020 to 2025, against +3.1% for the U.S.
How the North Platte area compares
The same measures for Nebraska and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | North Platte area | Nebraska | U.S. |
|---|---|---|---|
| Listings per 10k households | 11.2 | 9.1 | 8.0 |
| Spending per listing | $3.2M | $4.3M | $5.1M |
| Households per official establishment (all limited-service restaurants) | 460 | 526 | 478 |
| Official establishment growth, 2019–2023 | +3.2% | +6.4% | +6.1% |
| Population growth, 2020–2025 | −3.6% | +2.8% | +3.1% |
| Spending per household on food away from home | $3,526 | $3,946 | $4,070 |
| Median household income | $65,430 | $76,475 | $80,734 |
| Groundwork market score | 27 | 49 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 33All limited-service restaurants · +3.2% over the period
- Employees, 2023
- 572
- Annual payroll, 2023
- $11.3M
- One-person businesses, 2023
- 5All limited-service restaurants with no payroll
- Map listings, September 2026
- 1717 chain locations
- Listings at the U.S. rate for this spending
- 11The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $843K
SBA-backed loans to businesses classed as limited-service restaurants in the North Platte area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.
Population and households in the North Platte area
- Population, 2025 estimate
- 33,972−3.6% since 2020
- Households
- 15,189
- Median age
- 42.7
- Homes lived in by their owners
- 66%
- Vehicles per household
- 2.1
- Land area
- 3,135 sq. mi.
- People per square mile
- 11
- Median household income
- $65,430
- Average household income
- $79,648
- Median home value
- $189,500
- Jobs located here
- 14,644
- Daytime population
- 34,430Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the North Platte area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.
Or open the report at the center of the North Platte area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPizza across Nebraska
Every Nebraska market ranked →The highest-scoring small-town markets in Nebraska for pizza places, numbered among those based in Nebraska, with the North Platte area marked.
Top small-town markets in Nebraska
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Columbus, NE | 57 | 19 | 10.9 | $3.4M | +3.8% | #181 of 520 |
| 2Beatrice, NE | 48 | 14 | 15.0 | $2.4M | +0.2% | #282 of 520 |
| 3Scottsbluff, NE | 46 | 10 | 6.5 | $5.3M | −1.2% | #293 of 520 |
| 4Hastings, NE | 46 | 18 | 10.6 | $3.5M | −0.2% | #301 of 520 |
| 5Norfolk, NE | 45 | 20 | 10.2 | $3.6M | +1.1% | #304 of 520 |
| 6Fremont, NE | 45 | 18 | 11.9 | $3.1M | +2.6% | #308 of 520 |
| 7Lexington, NE | 44 | 13 | 13.0 | $2.9M | +1.1% | #319 of 520 |
| 8Kearney, NE | 42 | 27 | 11.8 | $3.3M | +1.9% | #334 of 520 |
| 9North Platte, NE | 27 | 17 | 11.2 | $3.2M | −3.6% | #474 of 520 |
Other business types in the North Platte area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pizza places are in the North Platte, NE area?
There are 17 pizza places on map listings in the North Platte area as of September 2026. 17 of them (100%) are chain locations. The listings count pizza restaurants. Official counts show 33 businesses with payroll classed as limited-service restaurants in 2023, up 3.2% from 2019. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places. Another 5 one-person businesses have no payroll, by official counts.
How much do households in the North Platte, NE area spend on food away from home?
About $53.6M a year, or $3,526 per household. That is 13% below the U.S. average (an index of 87, where 100 is the U.S. average). Spread across the 17 pizza places on map listings, it comes to $3.2M per pizza place. The spending figure covers all food away from home, not only pizza places. It is estimated from the incomes of the 15,189 households in the North Platte area and national spending patterns by income.
How does the North Platte, NE area compare with the U.S. for pizza places?
The North Platte area has 11.2 pizza places per 10,000 households, 40% above the U.S. rate of 8.0. Spending per pizza place is $3.2M, 38% below the U.S. figure of $5.1M. At the national ratio of pizza places to household spending, the North Platte area would have about 11, against 17 on map listings. There is one business with payroll in the industry for every 460 households, against one for every 478 across the U.S. The official count rose 3.2% from 2019 to 2023, against +6.1% for the U.S.
How fast is the North Platte, NE area growing?
Population estimates put the North Platte area at 33,972 people in 2025, down 3.6% since 2020, against +3.1% for the U.S. It has 15,189 households. The median household income in the North Platte area is $65,430 a year, 19% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The North Platte area scores 27 for pizza places (lower middle), #474 of 520 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the North Platte area. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pizza places · All 56 business types in the North Platte area
Screening a site or an acquisition in the North Platte area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the North Platte area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.