Food and drink · Small-town market · Nebraska
Pizza places in the Norfolk, NE area
The pizza places in the Norfolk, NE area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 45 out of 100: Lower middle
Ranked #304 of 520 scored small-town markets
#5 of 9 scored small-town markets based in Nebraska
- Listings
- 20
- 19 chain locations (95%)
- Official establishments
- 42
- All limited-service restaurants · +28.1% since 2019
- Household spending a year
- $71.1M
- On food away from home · $3,625 a household
- Spending per listing
- $3.6M
- 30% below the U.S.
- Listings per 10k households
- 10.2
- 27% above the U.S.
- Population, 2025
- 49,228
- +1.1% since 2020
See the pizza places around any address in the Norfolk area
The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Norfolk area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on food away from home in the Norfolk area comes to about $71.1M a year: $3,625 per household, 11% below the U.S. average. That is about $3.6M of household spending for each pizza place on map listings, 30% below the U.S. figure of $5.1M. The spending figure covers all food away from home, not only pizza places.
The Norfolk area has 20 pizza places on map listings as of September 2026. 19 of them (95%) are chain locations, against 58% across the U.S. That comes to 10.2 for every 10,000 households, 27% above the U.S. rate of 8.0.
In 2023, official counts showed 42 businesses with payroll in the Norfolk area classed as limited-service restaurants, up 28.1% from 2019. That is one for every 467 households, against one for every 478 across the U.S. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places. Official counts also show 7 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $872K has gone to businesses classed as limited-service restaurants in the Norfolk area.
Population estimates show the Norfolk area grew 1.1% from 2020 to 2025, slower than the U.S. (+3.1%). The Norfolk area scores 45 (lower middle) on the Groundwork market score for pizza places, ranking #304 of 520 scored small-town markets and #5 of 9 scored small-town markets based in Nebraska.
How the Norfolk area compares
The same measures for Nebraska and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Norfolk area | Nebraska | U.S. |
|---|---|---|---|
| Listings per 10k households | 10.2 | 9.1 | 8.0 |
| Spending per listing | $3.6M | $4.3M | $5.1M |
| Households per official establishment (all limited-service restaurants) | 467 | 526 | 478 |
| Official establishment growth, 2019–2023 | +28.1% | +6.4% | +6.1% |
| Population growth, 2020–2025 | +1.1% | +2.8% | +3.1% |
| Spending per household on food away from home | $3,625 | $3,946 | $4,070 |
| Median household income | $65,968 | $76,475 | $80,734 |
| Groundwork market score | 45 | 49 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 42All limited-service restaurants · +28.1% over the period
- Employees, 2023
- 741
- Annual payroll, 2023
- $14.2M
- One-person businesses, 2023
- 7All limited-service restaurants with no payroll
- Map listings, September 2026
- 2019 chain locations
- Listings at the U.S. rate for this spending
- 14The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $872K
SBA-backed loans to businesses classed as limited-service restaurants in the Norfolk area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.
Population and households in the Norfolk area
- Population, 2025 estimate
- 49,228+1.1% since 2020
- Households
- 19,617
- Median age
- 38.9
- Homes lived in by their owners
- 69%
- Vehicles per household
- 2.1
- Land area
- 1,574 sq. mi.
- People per square mile
- 31
- Median household income
- $65,968+18.2% vs. 2015–2019, before inflation
- Average household income
- $88,357
- Median home value
- $204,700
- Jobs located here
- 24,757
- Daytime population
- 48,024Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Norfolk area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.
Or open the report at the center of the Norfolk area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPizza across Nebraska
Every Nebraska market ranked →The highest-scoring small-town markets in Nebraska for pizza places, numbered among those based in Nebraska, with the Norfolk area marked.
Top small-town markets in Nebraska
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Columbus, NE | 57 | 19 | 10.9 | $3.4M | +3.8% | #181 of 520 |
| 2Beatrice, NE | 48 | 14 | 15.0 | $2.4M | +0.2% | #282 of 520 |
| 3Scottsbluff, NE | 46 | 10 | 6.5 | $5.3M | −1.2% | #293 of 520 |
| 4Hastings, NE | 46 | 18 | 10.6 | $3.5M | −0.2% | #301 of 520 |
| 5Norfolk, NE | 45 | 20 | 10.2 | $3.6M | +1.1% | #304 of 520 |
| 6Fremont, NE | 45 | 18 | 11.9 | $3.1M | +2.6% | #308 of 520 |
| 7Lexington, NE | 44 | 13 | 13.0 | $2.9M | +1.1% | #319 of 520 |
| 8Kearney, NE | 42 | 27 | 11.8 | $3.3M | +1.9% | #334 of 520 |
| 9North Platte, NE | 27 | 17 | 11.2 | $3.2M | −3.6% | #474 of 520 |
Other business types in the Norfolk area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pizza places are in the Norfolk, NE area?
Map listings as of September 2026 show 20 pizza places in the Norfolk area. 19 of them (95%) are chain locations. The listings count pizza restaurants. Official counts show 42 businesses with payroll classed as limited-service restaurants in 2023, up 28.1% from 2019. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too. Another 7 one-person businesses have no payroll, by official counts.
How much do households in the Norfolk, NE area spend on food away from home?
About $71.1M a year, or $3,625 per household. That is 11% below the U.S. average (an index of 89, where 100 is the U.S. average). Spread across the 20 pizza places on map listings, it comes to $3.6M per pizza place. That spending covers all food away from home, which pizza places share with other businesses in the trade. It is estimated from the incomes of the 19,617 households in the Norfolk area and national spending patterns by income.
How does the Norfolk, NE area compare with the U.S. for pizza places?
The Norfolk area has 10.2 pizza places per 10,000 households, 27% above the U.S. rate of 8.0. Spending per pizza place is $3.6M, 30% below the U.S. figure of $5.1M. At the U.S. ratio of pizza places to household spending, the Norfolk area would have about 14, against 20 on map listings. There is one business with payroll in the industry for every 467 households, against one for every 478 across the U.S. The official count rose 28.1% from 2019 to 2023, against +6.1% for the U.S.
How fast is the Norfolk, NE area growing?
Population estimates put the Norfolk area at 49,228 people in 2025, up 1.1% since 2020, slower than the U.S. (+3.1%). It has 19,617 households. Median household income in the Norfolk area is $65,968, 18% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 18.2%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Norfolk area scores 45 for pizza places (lower middle), #304 of 520 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Norfolk area. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pizza places · All 56 business types in the Norfolk area
Screening a site or an acquisition in the Norfolk area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Norfolk area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.