Food and drink · County · Nebraska
Pizza places in Otoe County, NE
The pizza places in Otoe County, NE, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 61 out of 100: Upper middle
Ranked #617 of 2,090 scored counties
#5 of 22 scored counties in Nebraska
- Listings
- 5
- 5 chain locations (100%)
- Official establishments
- 13
- All limited-service restaurants
- Household spending a year
- $25.3M
- On food away from home · $3,962 a household
- Spending per listing
- $5.1M
- In line with the U.S.
- Listings per 10k households
- 7.8
- 2% below the U.S.
- Population, 2025
- 16,531
- +3.9% since 2020
See the pizza places around any address in Otoe County
The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Otoe County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 5 pizza places in Otoe County. All of them are chain locations, against 58% across the U.S. That is 7.8 per 10,000 households, 2% below the U.S. rate of 8.0.
Households in Otoe County spend about $25.3M a year on food away from home, or $3,962 per household, 3% below the U.S. average. Spread across 5 pizza places, that is $5.1M per pizza place, in line with the U.S. figure of $5.1M. That spending covers all food away from home, which pizza places share with other businesses in the trade.
In 2023, official counts showed 13 businesses with payroll in Otoe County classed as limited-service restaurants. That is one for every 491 households, against one for every 478 across the U.S. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too. Official counts list 3 one-person businesses without payroll.
Population estimates put the population change in Otoe County from 2020 to 2025 at +3.9%, faster than the U.S. (+3.1%). For pizza places, Otoe County has a Groundwork market score of 61 (upper middle): #617 of 2,090 scored counties and #5 of 22 scored counties in Nebraska.
How Otoe County compares
The same measures for Nebraska and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Otoe County | Nebraska | U.S. |
|---|---|---|---|
| Listings per 10k households | 7.8 | 9.1 | 8.0 |
| Spending per listing | $5.1M | $4.3M | $5.1M |
| Households per official establishment (all limited-service restaurants) | 491 | 526 | 478 |
| Official establishment growth, 2019–2023 | n/a | +6.4% | +6.1% |
| Population growth, 2020–2025 | +3.9% | +2.8% | +3.1% |
| Spending per household on food away from home | $3,962 | $3,946 | $4,070 |
| Median household income | $82,188 | $76,475 | $80,734 |
| Groundwork market score | 61 | 49 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 11 → 13All limited-service restaurants
- Employees, 2023
- 180
- Annual payroll, 2023
- $3.1M
- One-person businesses, 2023
- 3All limited-service restaurants with no payroll
- Map listings, September 2026
- 55 chain locations
- Listings at the U.S. rate for this spending
- 5The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as limited-service restaurants in Otoe County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.
Population and households in Otoe County
- Population, 2025 estimate
- 16,531+3.9% since 2020
- Households
- 6,383
- Median age
- 42.1
- Homes lived in by their owners
- 82%
- Vehicles per household
- 2.2
- Land area
- 616 sq. mi.
- People per square mile
- 26
- Median household income
- $82,188+38.9% vs. 2015–2019, before inflation
- Average household income
- $104,311
- Median home value
- $201,600
- Jobs located here
- 5,857
- Daytime population
- 13,327Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Otoe County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.
Or open the report at the center of Otoe County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPizza across Nebraska
Every Nebraska market ranked →The highest-scoring counties in Nebraska for pizza places, numbered among those based in Nebraska, with Otoe County marked.
Top counties in Nebraska
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Washington County, NE | 81 | 6 | 7.1 | $6.2M | +1.8% | #70 of 2,090 |
| 2Saunders County, NE | 79 | 8 | 9.0 | $4.8M | +6.0% | #110 of 2,090 |
| 3Sarpy County, NE | 76 | 61 | 8.2 | $5.6M | +9.0% | #159 of 2,090 |
| 4Cass County, NE | 68 | 13 | 12.0 | $3.6M | +3.9% | #380 of 2,090 |
| 5Otoe County, NE | 61 | 5 | 7.8 | $5.1M | +3.9% | #617 of 2,090 |
| 6Douglas County, NE | 60 | 200 | 8.4 | $4.9M | +3.6% | #647 of 2,090 |
| 7Lancaster County, NE | 58 | 101 | 7.5 | $5.2M | +3.4% | #720 of 2,090 |
| 8Saline County, NE | 56 | 6 | 11.7 | $3.3M | +1.9% | #811 of 2,090 |
| 9Platte County, NE | 44 | 15 | 11.0 | $3.4M | +3.9% | #1,283 of 2,090 |
| 10Hall County, NE | 43 | 25 | 10.2 | $3.6M | +1.4% | #1,320 of 2,090 |
Other business types in Otoe County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pizza places are in Otoe County, NE?
Otoe County has 5 pizza places on map listings as of September 2026. 5 of them (100%) are chain locations. The listings count pizza restaurants. Official counts show 13 businesses with payroll classed as limited-service restaurants in 2023. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places. Official counts also show 3 one-person businesses without payroll.
How much do households in Otoe County, NE spend on food away from home?
About $25.3M a year, or $3,962 per household. That is 3% below the U.S. average (an index of 97, where 100 is the U.S. average). Spread across the 5 pizza places on map listings, it comes to $5.1M per pizza place. The spending figure covers all food away from home, not only pizza places. It is estimated from the incomes of the 6,383 households in Otoe County and national spending patterns by income.
How does Otoe County, NE compare with the U.S. for pizza places?
Otoe County has 7.8 pizza places per 10,000 households, 2% below the U.S. rate of 8.0. Spending per pizza place is $5.1M, in line with the U.S. figure of $5.1M. The count on map listings matches the U.S. ratio of pizza places to household spending. There is one business with payroll in the industry for every 491 households, against one for every 478 across the U.S.
How fast is Otoe County, NE growing?
Population estimates put Otoe County at 16,531 people in 2025, up 3.9% since 2020, faster than the U.S. (+3.1%). It has 6,383 households. The median household income in Otoe County is $82,188 a year, 2% above the U.S. median of $80,734. That rose 38.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Otoe County scores 61 for pizza places (upper middle), #617 of 2,090 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Otoe County. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pizza places · All 56 business types in Otoe County
Screening a site or an acquisition in Otoe County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Otoe County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.