Food and drink · County · Massachusetts
Pizza places in Norfolk County, MA
How Norfolk County, MA compares with other counties and the U.S. for pizza places: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 64 out of 100: Upper middle
Ranked #512 of 2,090 scored counties
#4 of 14 scored counties in Massachusetts
- Listings
- 299
- 82 chain locations (27%)
- Official establishments
- 549
- All limited-service restaurants · +6.2% since 2019
- Household spending a year
- $1.5B
- On food away from home · $5,274 a household
- Spending per listing
- $5M
- 2% below the U.S.
- Listings per 10k households
- 10.6
- 33% above the U.S.
- Population, 2025
- 739,749
- +2.2% since 2020
See the pizza places around any address in Norfolk County
The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Norfolk County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $5,274 per household (30% above the U.S. average), households in Norfolk County spend about $1.5B a year on food away from home. That works out to $5M per pizza place, 2% below the U.S. figure of $5.1M. The spending figure covers all food away from home, not only pizza places.
Norfolk County has 299 pizza places on map listings as of September 2026. Of those, 82 are chain locations, or 27%, against 58% across the U.S. Per 10,000 households, that is 10.6, 33% above the U.S. rate of 8.0.
Official counts show 549 businesses with payroll classed as limited-service restaurants in Norfolk County in 2023, up 6.2% from 2019. That is one for every 516 households, against one for every 478 across the U.S. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places. Official counts also show 90 one-person businesses without payroll. Since fiscal 2022, 26 SBA-backed loans worth $9.1M have gone to businesses classed as limited-service restaurants in Norfolk County.
Population estimates put the population change in Norfolk County from 2020 to 2025 at +2.2%, slower than the U.S. (+3.1%). The Groundwork market score for pizza places in Norfolk County is 64 (upper middle), #512 of 2,090 scored counties and #4 of 14 scored counties in Massachusetts. That puts it in the top quarter of counties.
How Norfolk County compares
The same measures for Massachusetts and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Norfolk County | Massachusetts | U.S. |
|---|---|---|---|
| Listings per 10k households | 10.6 | 10.4 | 8.0 |
| Spending per listing | $5M | $4.5M | $5.1M |
| Households per official establishment (all limited-service restaurants) | 516 | 522 | 478 |
| Official establishment growth, 2019–2023 | +6.2% | −1.3% | +6.1% |
| Population growth, 2020–2025 | +2.2% | +2.4% | +3.1% |
| Spending per household on food away from home | $5,274 | $4,685 | $4,070 |
| Median household income | $130,739 | $103,960 | $80,734 |
| Groundwork market score | 64 | 58 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 517 → 549All limited-service restaurants · +6.2% over the period
- Employees, 2023
- 7,168
- Annual payroll, 2023
- $186.3M
- One-person businesses, 2023
- 90All limited-service restaurants with no payroll
- Map listings, September 2026
- 29982 chain locations
- Listings at the U.S. rate for this spending
- 294The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 26
- Amount
- $9.1M
SBA-backed loans to businesses classed as limited-service restaurants in Norfolk County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.
Population and households in Norfolk County
- Population, 2025 estimate
- 739,749+2.2% since 2020
- Households
- 283,368
- Median age
- 41.8
- Homes lived in by their owners
- 69%
- Vehicles per household
- 1.6
- Land area
- 396 sq. mi.
- People per square mile
- 1,843
- Median household income
- $130,739+26.6% vs. 2015–2019, before inflation
- Average household income
- $183,022
- Median home value
- $683,900
- Jobs located here
- 369,055
- Daytime population
- 712,907Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Norfolk County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.
Or open the report at the center of Norfolk County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPizza across Massachusetts
Every Massachusetts market ranked →The highest-scoring counties in Massachusetts for pizza places, numbered among those based in Massachusetts, with Norfolk County marked.
Top counties in Massachusetts
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Hampshire County, MA | 74 | 51 | 8.2 | $5.1M | +10.4% | #203 of 2,090 |
| 2Plymouth County, MA | 69 | 199 | 9.8 | $5M | +3.5% | #353 of 2,090 |
| 3Middlesex County, MA | 66 | 651 | 10.3 | $5.1M | +2.8% | #455 of 2,090 |
| 4Norfolk County, MA | 64 | 299 | 10.6 | $5M | +2.2% | #512 of 2,090 |
| 5Franklin County, MA | 62 | 26 | 8.2 | $4.6M | −0.3% | #591 of 2,090 |
| 6Worcester County, MA | 60 | 379 | 11.3 | $3.9M | +3.7% | #663 of 2,090 |
| 7Bristol County, MA | 59 | 236 | 10.1 | $4.1M | +2.9% | #693 of 2,090 |
| 8Essex County, MA | 57 | 340 | 10.9 | $4.3M | +2.3% | #757 of 2,090 |
| 9Barnstable County, MA | 55 | 117 | 11.1 | $4.1M | +2.4% | #839 of 2,090 |
| 10Hampden County, MA | 53 | 174 | 9.4 | $4M | +0.2% | #914 of 2,090 |
Other business types in Norfolk County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pizza places are in Norfolk County, MA?
Map listings as of September 2026 show 299 pizza places in Norfolk County. 82 of them (27%) are chain locations. The listings count pizza restaurants. Official counts show 549 businesses with payroll classed as limited-service restaurants in 2023, up 6.2% from 2019. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too. Another 90 one-person businesses have no payroll, by official counts.
How much do households in Norfolk County, MA spend on food away from home?
About $1.5B a year, or $5,274 per household. That is 30% above the U.S. average (an index of 130, where 100 is the U.S. average). Spread across the 299 pizza places on map listings, it comes to $5M per pizza place. That spending covers all food away from home, which pizza places share with other businesses in the trade. It is estimated from the incomes of the 283,368 households in Norfolk County and national spending patterns by income.
How does Norfolk County, MA compare with the U.S. for pizza places?
Norfolk County has 10.6 pizza places per 10,000 households, 33% above the U.S. rate of 8.0. Spending per pizza place is $5M, 2% below the U.S. figure of $5.1M. At the U.S. ratio of pizza places to household spending, Norfolk County would have about 294, against 299 on map listings. There is one business with payroll in the industry for every 516 households, against one for every 478 across the U.S. The official count rose 6.2% from 2019 to 2023, against +6.1% for the U.S.
How fast is Norfolk County, MA growing?
Population estimates put Norfolk County at 739,749 people in 2025, up 2.2% since 2020, slower than the U.S. (+3.1%). It has 283,368 households. Median household income in Norfolk County is $130,739, 62% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 26.6%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Norfolk County scores 64 for pizza places (upper middle), #512 of 2,090 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Norfolk County. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pizza places · All 56 business types in Norfolk County
Screening a site or an acquisition in Norfolk County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Norfolk County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.