Food and drink · County · Massachusetts
Pizza places in Franklin County, MA
The pizza places in Franklin County, MA, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 62 out of 100: Upper middle
Ranked #591 of 2,090 scored counties
#5 of 14 scored counties in Massachusetts
- Listings
- 26
- 5 chain locations (19%)
- Official establishments
- 34
- All limited-service restaurants · −2.9% since 2019
- Household spending a year
- $119.3M
- On food away from home · $3,778 a household
- Spending per listing
- $4.6M
- 10% below the U.S.
- Listings per 10k households
- 8.2
- 2% above the U.S.
- Population, 2025
- 70,698
- −0.3% since 2020
See the pizza places around any address in Franklin County
The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Franklin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 26 pizza places in Franklin County. Chain locations make up 19% of them, against 58% across the U.S. That comes to 8.2 for every 10,000 households, 2% above the U.S. rate of 8.0.
At $3,778 per household (7% below the U.S. average), households in Franklin County spend about $119.3M a year on food away from home. That is about $4.6M of household spending for each pizza place on map listings, 10% below the U.S. figure of $5.1M. That spending covers all food away from home, which pizza places share with other businesses in the trade.
The official count of businesses with payroll classed as limited-service restaurants in Franklin County was 34 in 2023, down 2.9% from 2019. That is one for every 929 households, against one for every 478 across the U.S. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too. Official counts also show 5 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $126K has gone to businesses classed as limited-service restaurants in Franklin County.
Between 2020 and 2025, the population of Franklin County declined 0.3%, against +3.1% for the U.S. Franklin County scores 62 (upper middle) on the Groundwork market score for pizza places, ranking #591 of 2,090 scored counties and #5 of 14 scored counties in Massachusetts.
How Franklin County compares
The same measures for Massachusetts and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Franklin County | Massachusetts | U.S. |
|---|---|---|---|
| Listings per 10k households | 8.2 | 10.4 | 8.0 |
| Spending per listing | $4.6M | $4.5M | $5.1M |
| Households per official establishment (all limited-service restaurants) | 929 | 522 | 478 |
| Official establishment growth, 2019–2023 | −2.9% | −1.3% | +6.1% |
| Population growth, 2020–2025 | −0.3% | +2.4% | +3.1% |
| Spending per household on food away from home | $3,778 | $4,685 | $4,070 |
| Median household income | $74,907 | $103,960 | $80,734 |
| Groundwork market score | 62 | 58 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 35 → 34All limited-service restaurants · −2.9% over the period
- Employees, 2023
- 345
- Annual payroll, 2023
- $8.7M
- One-person businesses, 2023
- 5All limited-service restaurants with no payroll
- Map listings, September 2026
- 265 chain locations
- Listings at the U.S. rate for this spending
- 24The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $126K
SBA-backed loans to businesses classed as limited-service restaurants in Franklin County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.
Population and households in Franklin County
- Population, 2025 estimate
- 70,698−0.3% since 2020
- Households
- 31,570
- Median age
- 47.7
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.8
- Land area
- 699 sq. mi.
- People per square mile
- 101
- Median household income
- $74,907+22.9% vs. 2015–2019, before inflation
- Average household income
- $94,042
- Median home value
- $329,000
- Jobs located here
- 25,416
- Daytime population
- 59,931Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Franklin County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.
Or open the report at the center of Franklin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPizza across Massachusetts
Every Massachusetts market ranked →The highest-scoring counties in Massachusetts for pizza places, numbered among those based in Massachusetts, with Franklin County marked.
Top counties in Massachusetts
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Hampshire County, MA | 74 | 51 | 8.2 | $5.1M | +10.4% | #203 of 2,090 |
| 2Plymouth County, MA | 69 | 199 | 9.8 | $5M | +3.5% | #353 of 2,090 |
| 3Middlesex County, MA | 66 | 651 | 10.3 | $5.1M | +2.8% | #455 of 2,090 |
| 4Norfolk County, MA | 64 | 299 | 10.6 | $5M | +2.2% | #512 of 2,090 |
| 5Franklin County, MA | 62 | 26 | 8.2 | $4.6M | −0.3% | #591 of 2,090 |
| 6Worcester County, MA | 60 | 379 | 11.3 | $3.9M | +3.7% | #663 of 2,090 |
| 7Bristol County, MA | 59 | 236 | 10.1 | $4.1M | +2.9% | #693 of 2,090 |
| 8Essex County, MA | 57 | 340 | 10.9 | $4.3M | +2.3% | #757 of 2,090 |
| 9Barnstable County, MA | 55 | 117 | 11.1 | $4.1M | +2.4% | #839 of 2,090 |
| 10Hampden County, MA | 53 | 174 | 9.4 | $4M | +0.2% | #914 of 2,090 |
Other business types in Franklin County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pizza places are in Franklin County, MA?
There are 26 pizza places on map listings in Franklin County as of September 2026. 5 of them (19%) are chain locations. The listings count pizza restaurants. Official counts show 34 businesses with payroll classed as limited-service restaurants in 2023, down 2.9% from 2019. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places. Another 5 one-person businesses have no payroll, by official counts.
How much do households in Franklin County, MA spend on food away from home?
About $119.3M a year, or $3,778 per household. That is 7% below the U.S. average (an index of 93, where 100 is the U.S. average). Spread across the 26 pizza places on map listings, it comes to $4.6M per pizza place. The spending figure covers all food away from home, not only pizza places. It is estimated from the incomes of the 31,570 households in Franklin County and national spending patterns by income.
How does Franklin County, MA compare with the U.S. for pizza places?
Franklin County has 8.2 pizza places per 10,000 households, 2% above the U.S. rate of 8.0. Spending per pizza place is $4.6M, 10% below the U.S. figure of $5.1M. At the national ratio of pizza places to household spending, Franklin County would have about 24, against 26 on map listings. There is one business with payroll in the industry for every 929 households, against one for every 478 across the U.S. The official count fell 2.9% from 2019 to 2023, against +6.1% for the U.S.
How fast is Franklin County, MA growing?
Population estimates put Franklin County at 70,698 people in 2025, down 0.3% since 2020, against +3.1% for the U.S. It has 31,570 households. The median household income in Franklin County is $74,907 a year, 7% below the U.S. median of $80,734. That rose 22.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Franklin County scores 62 for pizza places (upper middle), #591 of 2,090 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Franklin County. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pizza places · All 56 business types in Franklin County
Screening a site or an acquisition in Franklin County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Franklin County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.