Groundwork

Food and drink · Small-town market · Massachusetts

Pizza places in the Nantucket, MA area

Competitor counts, household spending and official business counts for pizza places in the Nantucket, MA area, set against other small-town markets and the U.S.

Groundwork market score · out of 100

Score 56 out of 100: Upper middle

Ranked #192 of 520 scored small-town markets
#2 of 3 scored small-town markets based in Massachusetts

Listings
7
0 chain locations (0%)
Official establishments
16
All limited-service restaurants
Household spending a year
$29.3M
On food away from home · $5,575 a household
Spending per listing
$4.2M
18% below the U.S.
Listings per 10k households
13.3
66% above the U.S.
Population, 2025
14,758
+3.6% since 2020

See the pizza places around any address in the Nantucket area

The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Nantucket area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Households in the Nantucket area spend about $29.3M a year on food away from home, or $5,575 per household, 37% above the U.S. average. Spread across 7 pizza places, that is $4.2M per pizza place, 18% below the U.S. figure of $5.1M. The spending figure covers all food away from home, not only pizza places.

The Nantucket area has 7 pizza places on map listings as of September 2026. None of them are chain locations, against 58% across the U.S. That is 13.3 per 10,000 households, 66% above the U.S. rate of 8.0.

Official counts show 16 businesses with payroll classed as limited-service restaurants in the Nantucket area in 2023. That is one for every 328 households, against one for every 478 across the U.S. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places. Another 3 one-person businesses have no payroll, by official counts. Since fiscal 2022, 1 SBA-backed loan worth $1.9M has gone to businesses classed as limited-service restaurants in the Nantucket area.

Population estimates show the Nantucket area grew 3.6% from 2020 to 2025, faster than the U.S. (+3.1%). For pizza places, the Nantucket area has a Groundwork market score of 56 (upper middle): #192 of 520 scored small-town markets and #2 of 3 scored small-town markets based in Massachusetts.

How the Nantucket area compares

The same measures for Massachusetts and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pizza in Nantucket, MA area compared with Massachusetts and the U.S.
MeasureNantucket areaMassachusettsU.S.
Listings per 10k households13.310.48.0
Spending per listing$4.2M$4.5M$5.1M
Households per official establishment (all limited-service restaurants)328522478
Official establishment growth, 2019–2023n/a−1.3%+6.1%
Population growth, 2020–2025+3.6%+2.4%+3.1%
Spending per household on food away from home$5,575$4,685$4,070
Median household income$139,688$103,960$80,734
Groundwork market score5658

Official counts and lending

Businesses

Official establishments, 2019 to 2023
16All limited-service restaurants
Employees, 2023
64
Annual payroll, 2023
$6M
One-person businesses, 2023
3All limited-service restaurants with no payroll
Map listings, September 2026
70 chain locations
Listings at the U.S. rate for this spending
6The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$1.9M

SBA-backed loans to businesses classed as limited-service restaurants in the Nantucket area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.

Population and households in the Nantucket area

Population, 2025 estimate
14,758+3.6% since 2020
Households
5,252
Median age
42.4
Homes lived in by their owners
72%
Vehicles per household
1.9
Land area
46 sq. mi.
People per square mile
314
Median household income
$139,688
Average household income
$205,560
Median home value
$1,593,800
Jobs located here
6,570
Daytime population
13,667Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Nantucket area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.

Or open the report at the center of the Nantucket area. Signed out, you see a blurred preview; on an account, each report is one action.

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Pizza across Massachusetts

Every Massachusetts market ranked →

The highest-scoring small-town markets in Massachusetts for pizza places, numbered among those based in Massachusetts, with the Nantucket area marked.

Top small-town markets in Massachusetts

Small-town markets in Massachusetts ranked for pizza places by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Greenfield, MA71268.2$4.6M−0.3%#68 of 520
2Nantucket, MA56713.3$4.2M+3.6%#192 of 520
3Vineyard Haven, MA411418.5$2.7M+3.1%#349 of 520

Other business types in the Nantucket area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pizza places are in the Nantucket, MA area?

Map listings as of September 2026 show 7 pizza places in the Nantucket area. None of them are chain locations. The listings count pizza restaurants. Official counts show 16 businesses with payroll classed as limited-service restaurants in 2023. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too. Official counts list 3 one-person businesses without payroll.

How much do households in the Nantucket, MA area spend on food away from home?

About $29.3M a year, or $5,575 per household. That is 37% above the U.S. average (an index of 137, where 100 is the U.S. average). Spread across the 7 pizza places on map listings, it comes to $4.2M per pizza place. That spending covers all food away from home, which pizza places share with other businesses in the trade. It is estimated from the incomes of the 5,252 households in the Nantucket area and national spending patterns by income.

How does the Nantucket, MA area compare with the U.S. for pizza places?

The Nantucket area has 13.3 pizza places per 10,000 households, 66% above the U.S. rate of 8.0. Spending per pizza place is $4.2M, 18% below the U.S. figure of $5.1M. At the U.S. ratio of pizza places to household spending, the Nantucket area would have about 6, against 7 on map listings. There is one business with payroll in the industry for every 328 households, against one for every 478 across the U.S.

How fast is the Nantucket, MA area growing?

Population estimates put the Nantucket area at 14,758 people in 2025, up 3.6% since 2020, faster than the U.S. (+3.1%). It has 5,252 households. Median household income in the Nantucket area is $139,688, 73% above the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Nantucket area scores 56 for pizza places (upper middle), #192 of 520 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Nantucket area. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pizza places · All 56 business types in the Nantucket area

Screening a site or an acquisition in the Nantucket area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Nantucket area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.