Food and drink · Small-town market · Iowa
Pizza places in the Fort Madison, IA area
Competitor counts, household spending and official business counts for pizza places in the Fort Madison, IA area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 38 out of 100: Lower middle
Ranked #386 of 520 scored small-town markets
#10 of 14 scored small-town markets based in Iowa
- Listings
- 19
- 16 chain locations (84%)
- Official establishments
- 18
- All limited-service restaurants · −10.0% since 2019
- Household spending a year
- $49.2M
- On food away from home · $3,434 a household
- Spending per listing
- $2.6M
- 49% below the U.S.
- Listings per 10k households
- 13.3
- 66% above the U.S.
- Population, 2025
- 32,306
- −3.6% since 2020
See the pizza places around any address in the Fort Madison area
The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Fort Madison area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 19 pizza places in the Fort Madison area. 16 of them (84%) are chain locations, against 58% across the U.S. Per 10,000 households, that is 13.3, 66% above the U.S. rate of 8.0.
Households in the Fort Madison area spend about $49.2M a year on food away from home, or $3,434 per household, 16% below the U.S. average. That is about $2.6M of household spending for each pizza place on map listings, 49% below the U.S. figure of $5.1M. That spending covers all food away from home, which pizza places share with other businesses in the trade.
In 2023, official counts showed 18 businesses with payroll in the Fort Madison area classed as limited-service restaurants, down 10.0% from 2019. That is one for every 796 households, against one for every 478 across the U.S. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too. Official counts list 7 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $370K has gone to businesses classed as limited-service restaurants in the Fort Madison area.
Population estimates show the Fort Madison area declined 3.6% from 2020 to 2025, against +3.1% for the U.S. The Groundwork market score for pizza places in the Fort Madison area is 38 (lower middle), #386 of 520 scored small-town markets and #10 of 14 scored small-town markets based in Iowa.
How the Fort Madison area compares
The same measures for Iowa and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Fort Madison area | Iowa | U.S. |
|---|---|---|---|
| Listings per 10k households | 13.3 | 11.7 | 8.0 |
| Spending per listing | $2.6M | $3.3M | $5.1M |
| Households per official establishment (all limited-service restaurants) | 796 | 628 | 478 |
| Official establishment growth, 2019–2023 | −10.0% | −0.9% | +6.1% |
| Population growth, 2020–2025 | −3.6% | +1.5% | +3.1% |
| Spending per household on food away from home | $3,434 | $3,880 | $4,070 |
| Median household income | $62,382 | $75,059 | $80,734 |
| Groundwork market score | 38 | 39 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 18All limited-service restaurants · −10.0% over the period
- Employees, 2023
- 475
- Annual payroll, 2023
- $8.3M
- One-person businesses, 2023
- 7All limited-service restaurants with no payroll
- Map listings, September 2026
- 1916 chain locations
- Listings at the U.S. rate for this spending
- 10The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $370K
SBA-backed loans to businesses classed as limited-service restaurants in the Fort Madison area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.
Population and households in the Fort Madison area
- Population, 2025 estimate
- 32,306−3.6% since 2020
- Households
- 14,323
- Median age
- 42.9
- Homes lived in by their owners
- 76%
- Vehicles per household
- 2.0
- Land area
- 518 sq. mi.
- People per square mile
- 64
- Median household income
- $62,382
- Average household income
- $79,169
- Median home value
- $141,400
- Jobs located here
- 13,626
- Daytime population
- 31,700Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Fort Madison area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.
Or open the report at the center of the Fort Madison area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPizza across Iowa
Every Iowa market ranked →The highest-scoring small-town markets in Iowa for pizza places, numbered among those based in Iowa, with the Fort Madison area marked.
Top small-town markets in Iowa
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Le Mars, IA | 57 | 12 | 11.6 | $3.4M | 0.0% | #182 of 520 |
| 2Marshalltown, IA | 55 | 17 | 11.0 | $3.3M | −0.5% | #214 of 520 |
| 3Pella, IA | 53 | 15 | 11.3 | $3.5M | +2.3% | #228 of 520 |
| 4Storm Lake, IA | 52 | 10 | 13.3 | $2.9M | −1.7% | #237 of 520 |
| 5Carroll, IA | 51 | 8 | 9.1 | $4.1M | −2.0% | #243 of 520 |
| 6Fort Dodge, IA | 50 | 17 | 11.1 | $3.2M | −0.4% | #259 of 520 |
| 7Mason City, IA | 47 | 24 | 10.6 | $3.5M | −1.5% | #291 of 520 |
| 8Clinton, IA | 43 | 23 | 11.8 | $3.1M | −0.9% | #325 of 520 |
| 9Oskaloosa, IA | 41 | 14 | 16.0 | $2.3M | −1.2% | #352 of 520 |
| 10Fort Madison, IA | 38 | 19 | 13.3 | $2.6M | −3.6% | #386 of 520 |
Other business types in the Fort Madison area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pizza places are in the Fort Madison, IA area?
The Fort Madison area has 19 pizza places on map listings as of September 2026. 16 of them (84%) are chain locations. The listings count pizza restaurants. Official counts show 18 businesses with payroll classed as limited-service restaurants in 2023, down 10.0% from 2019. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places. Official counts also show 7 one-person businesses without payroll.
How much do households in the Fort Madison, IA area spend on food away from home?
About $49.2M a year, or $3,434 per household. That is 16% below the U.S. average (an index of 84, where 100 is the U.S. average). Spread across the 19 pizza places on map listings, it comes to $2.6M per pizza place. The spending figure covers all food away from home, not only pizza places. It is estimated from the incomes of the 14,323 households in the Fort Madison area and national spending patterns by income.
How does the Fort Madison, IA area compare with the U.S. for pizza places?
The Fort Madison area has 13.3 pizza places per 10,000 households, 66% above the U.S. rate of 8.0. Spending per pizza place is $2.6M, 49% below the U.S. figure of $5.1M. At the national ratio of pizza places to household spending, the Fort Madison area would have about 10, against 19 on map listings. There is one business with payroll in the industry for every 796 households, against one for every 478 across the U.S. The official count fell 10.0% from 2019 to 2023, against +6.1% for the U.S.
How fast is the Fort Madison, IA area growing?
Population estimates put the Fort Madison area at 32,306 people in 2025, down 3.6% since 2020, against +3.1% for the U.S. It has 14,323 households. The median household income in the Fort Madison area is $62,382 a year, 23% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Fort Madison area scores 38 for pizza places (lower middle), #386 of 520 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Fort Madison area. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pizza places · All 56 business types in the Fort Madison area
Screening a site or an acquisition in the Fort Madison area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Fort Madison area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.