Food and drink · Small-town market · Iowa
Pizza places in the Muscatine, IA area
The pizza places in the Muscatine, IA area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 24 out of 100: Low
Ranked #491 of 520 scored small-town markets
#14 of 14 scored small-town markets based in Iowa
- Listings
- 26
- 22 chain locations (85%)
- Official establishments
- 38
- All limited-service restaurants · 0.0% since 2019
- Household spending a year
- $63.5M
- On food away from home · $3,663 a household
- Spending per listing
- $2.4M
- 52% below the U.S.
- Listings per 10k households
- 15.0
- 88% above the U.S.
- Population, 2025
- 41,853
- −3.0% since 2020
See the pizza places around any address in the Muscatine area
The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Muscatine area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For pizza places, the Muscatine area has a Groundwork market score of 24 (low): #491 of 520 scored small-town markets and #14 of 14 scored small-town markets based in Iowa. That puts it in the bottom quarter of small-town markets.
As of September 2026, map listings count 26 pizza places in the Muscatine area. Chain locations make up 85% of them, against 58% across the U.S. Per 10,000 households, that is 15.0, 88% above the U.S. rate of 8.0.
Household spending on food away from home in the Muscatine area comes to about $63.5M a year: $3,663 per household, 10% below the U.S. average. Spread across 26 pizza places, that is $2.4M per pizza place, 52% below the U.S. figure of $5.1M. That spending covers all food away from home, which pizza places share with other businesses in the trade.
The official count of businesses with payroll classed as limited-service restaurants in the Muscatine area was 38 in 2023, unchanged from 2019. That is one for every 456 households, against one for every 478 across the U.S. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too. Between 2020 and 2025, the population of the Muscatine area declined 3.0%, against +3.1% for the U.S.
How the Muscatine area compares
The same measures for Iowa and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Muscatine area | Iowa | U.S. |
|---|---|---|---|
| Listings per 10k households | 15.0 | 11.7 | 8.0 |
| Spending per listing | $2.4M | $3.3M | $5.1M |
| Households per official establishment (all limited-service restaurants) | 456 | 628 | 478 |
| Official establishment growth, 2019–2023 | 0.0% | −0.9% | +6.1% |
| Population growth, 2020–2025 | −3.0% | +1.5% | +3.1% |
| Spending per household on food away from home | $3,663 | $3,880 | $4,070 |
| Median household income | $69,396 | $75,059 | $80,734 |
| Groundwork market score | 24 | 39 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 38All limited-service restaurants · 0.0% over the period
- Employees, 2023
- 673
- Annual payroll, 2023
- $10.9M
- One-person businesses, 2023
- 8All limited-service restaurants with no payroll
- Map listings, September 2026
- 2622 chain locations
- Listings at the U.S. rate for this spending
- 13The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as limited-service restaurants in the Muscatine area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.
Population and households in the Muscatine area
- Population, 2025 estimate
- 41,853−3.0% since 2020
- Households
- 17,345
- Median age
- 39.9
- Homes lived in by their owners
- 74%
- Vehicles per household
- 2.0
- Land area
- 437 sq. mi.
- People per square mile
- 97
- Median household income
- $69,396+18.7% vs. 2015–2019, before inflation
- Average household income
- $86,373
- Median home value
- $182,100
- Jobs located here
- 21,008
- Daytime population
- 43,232Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Muscatine area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.
Or open the report at the center of the Muscatine area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPizza across Iowa
Every Iowa market ranked →The highest-scoring small-town markets in Iowa for pizza places, numbered among those based in Iowa, with the Muscatine area marked.
Top small-town markets in Iowa
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Le Mars, IA | 57 | 12 | 11.6 | $3.4M | 0.0% | #182 of 520 |
| 2Marshalltown, IA | 55 | 17 | 11.0 | $3.3M | −0.5% | #214 of 520 |
| 3Pella, IA | 53 | 15 | 11.3 | $3.5M | +2.3% | #228 of 520 |
| 4Storm Lake, IA | 52 | 10 | 13.3 | $2.9M | −1.7% | #237 of 520 |
| 5Carroll, IA | 51 | 8 | 9.1 | $4.1M | −2.0% | #243 of 520 |
| 6Fort Dodge, IA | 50 | 17 | 11.1 | $3.2M | −0.4% | #259 of 520 |
| 7Mason City, IA | 47 | 24 | 10.6 | $3.5M | −1.5% | #291 of 520 |
| 8Clinton, IA | 43 | 23 | 11.8 | $3.1M | −0.9% | #325 of 520 |
| 9Oskaloosa, IA | 41 | 14 | 16.0 | $2.3M | −1.2% | #352 of 520 |
| 10Fort Madison, IA | 38 | 19 | 13.3 | $2.6M | −3.6% | #386 of 520 |
| 14Muscatine, IA | 24 | 26 | 15.0 | $2.4M | −3.0% | #491 of 520 |
Other business types in the Muscatine area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pizza places are in the Muscatine, IA area?
The Muscatine area has 26 pizza places on map listings as of September 2026. 22 of them (85%) are chain locations. The listings count pizza restaurants. Official counts show 38 businesses with payroll classed as limited-service restaurants in 2023, unchanged from 2019. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places. Official counts also show 8 one-person businesses without payroll.
How much do households in the Muscatine, IA area spend on food away from home?
About $63.5M a year, or $3,663 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 26 pizza places on map listings, it comes to $2.4M per pizza place. The spending figure covers all food away from home, not only pizza places. It is estimated from the incomes of the 17,345 households in the Muscatine area and national spending patterns by income.
How does the Muscatine, IA area compare with the U.S. for pizza places?
The Muscatine area has 15.0 pizza places per 10,000 households, 88% above the U.S. rate of 8.0. Spending per pizza place is $2.4M, 52% below the U.S. figure of $5.1M. At the national ratio of pizza places to household spending, the Muscatine area would have about 13, against 26 on map listings. There is one business with payroll in the industry for every 456 households, against one for every 478 across the U.S. The official count held level from 2019 to 2023, against +6.1% for the U.S.
How fast is the Muscatine, IA area growing?
Population estimates put the Muscatine area at 41,853 people in 2025, down 3.0% since 2020, against +3.1% for the U.S. It has 17,345 households. The median household income in the Muscatine area is $69,396 a year, 14% below the U.S. median of $80,734. That rose 18.7% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Muscatine area scores 24 for pizza places (low), #491 of 520 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Muscatine area. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pizza places · All 56 business types in the Muscatine area
Screening a site or an acquisition in the Muscatine area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Muscatine area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.