Food and drink · County · Iowa
Pizza places in Madison County, IA
How Madison County, IA compares with other counties and the U.S. for pizza places: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 71 out of 100: Upper middle
Ranked #293 of 2,090 scored counties
#2 of 64 scored counties in Iowa
- Listings
- 7
- 6 chain locations (86%)
- Official establishments
- 6
- All limited-service restaurants
- Household spending a year
- $27.9M
- On food away from home · $4,170 a household
- Spending per listing
- $4M
- 22% below the U.S.
- Listings per 10k households
- 10.5
- 31% above the U.S.
- Population, 2025
- 17,270
- +3.8% since 2020
See the pizza places around any address in Madison County
The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Madison County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on food away from home in Madison County comes to about $27.9M a year: $4,170 per household, 2% above the U.S. average. That is about $4M of household spending for each pizza place on map listings, 22% below the U.S. figure of $5.1M. The spending figure covers all food away from home, not only pizza places.
There are 7 pizza places on map listings in Madison County as of September 2026. Of those, 6 are chain locations, or 86%, against 58% across the U.S. That is 10.5 per 10,000 households, 31% above the U.S. rate of 8.0.
Official counts show 6 businesses with payroll classed as limited-service restaurants in Madison County in 2023. That is one for every 1,116 households, against one for every 478 across the U.S. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places.
Population estimates put the population change in Madison County from 2020 to 2025 at +3.8%, faster than the U.S. (+3.1%). For pizza places, Madison County has a Groundwork market score of 71 (upper middle): #293 of 2,090 scored counties and #2 of 64 scored counties in Iowa. That puts it in the top quarter of counties.
How Madison County compares
The same measures for Iowa and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Madison County | Iowa | U.S. |
|---|---|---|---|
| Listings per 10k households | 10.5 | 11.7 | 8.0 |
| Spending per listing | $4M | $3.3M | $5.1M |
| Households per official establishment (all limited-service restaurants) | 1,116 | 628 | 478 |
| Official establishment growth, 2019–2023 | n/a | −0.9% | +6.1% |
| Population growth, 2020–2025 | +3.8% | +1.5% | +3.1% |
| Spending per household on food away from home | $4,170 | $3,880 | $4,070 |
| Median household income | $90,855 | $75,059 | $80,734 |
| Groundwork market score | 71 | 39 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3 → 6All limited-service restaurants
- Employees, 2023
- 90
- Annual payroll, 2023
- $1.4M
- One-person businesses, 2023
- 0All limited-service restaurants with no payroll
- Map listings, September 2026
- 76 chain locations
- Listings at the U.S. rate for this spending
- 6The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as limited-service restaurants in Madison County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.
Population and households in Madison County
- Population, 2025 estimate
- 17,270+3.8% since 2020
- Households
- 6,696
- Median age
- 41.0
- Homes lived in by their owners
- 80%
- Vehicles per household
- 2.2
- Land area
- 561 sq. mi.
- People per square mile
- 30
- Median household income
- $90,855+37.0% vs. 2015–2019, before inflation
- Average household income
- $106,293
- Median home value
- $245,100
- Jobs located here
- 3,880
- Daytime population
- 12,777Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Madison County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.
Or open the report at the center of Madison County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPizza across Iowa
Every Iowa market ranked →The highest-scoring counties in Iowa for pizza places, numbered among those based in Iowa, with Madison County marked.
Top counties in Iowa
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Dallas County, IA | 77 | 40 | 9.4 | $5.1M | +17.8% | #147 of 2,090 |
| 2Madison County, IA | 71 | 7 | 10.5 | $4M | +3.8% | #293 of 2,090 |
| 3Boone County, IA | 64 | 11 | 10.1 | $4M | +0.4% | #522 of 2,090 |
| 4Warren County, IA | 64 | 31 | 15.0 | $2.9M | +9.0% | #527 of 2,090 |
| 5Benton County, IA | 61 | 13 | 12.7 | $3.2M | +1.8% | #630 of 2,090 |
| 6Winneshiek County, IA | 60 | 7 | 8.6 | $4.5M | −1.6% | #652 of 2,090 |
| 7Polk County, IA | 59 | 210 | 10.2 | $4.1M | +4.8% | #695 of 2,090 |
| 8Johnson County, IA | 57 | 66 | 10.4 | $3.9M | +4.6% | #768 of 2,090 |
| 9Sioux County, IA | 57 | 15 | 11.8 | $3.5M | +2.5% | #770 of 2,090 |
| 10Jackson County, IA | 56 | 8 | 9.7 | $3.9M | −0.8% | #808 of 2,090 |
Other business types in Madison County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pizza places are in Madison County, IA?
As of September 2026, map listings count 7 pizza places in Madison County. 6 of them (86%) are chain locations. The listings count pizza restaurants. Official counts show 6 businesses with payroll classed as limited-service restaurants in 2023. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too.
How much do households in Madison County, IA spend on food away from home?
About $27.9M a year, or $4,170 per household. That is 2% above the U.S. average (an index of 102, where 100 is the U.S. average). Spread across the 7 pizza places on map listings, it comes to $4M per pizza place. That spending covers all food away from home, which pizza places share with other businesses in the trade. It is estimated from the incomes of the 6,696 households in Madison County and national spending patterns by income.
How does Madison County, IA compare with the U.S. for pizza places?
Madison County has 10.5 pizza places per 10,000 households, 31% above the U.S. rate of 8.0. Spending per pizza place is $4M, 22% below the U.S. figure of $5.1M. At the U.S. ratio of pizza places to household spending, Madison County would have about 6, against 7 on map listings. There is one business with payroll in the industry for every 1,116 households, against one for every 478 across the U.S.
How fast is Madison County, IA growing?
Population estimates put Madison County at 17,270 people in 2025, up 3.8% since 2020, faster than the U.S. (+3.1%). It has 6,696 households. Median household income in Madison County is $90,855, 13% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 37.0%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Madison County scores 71 for pizza places (upper middle), #293 of 2,090 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Madison County. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pizza places · All 56 business types in Madison County
Screening a site or an acquisition in Madison County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Madison County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.