Groundwork

Food and drink · County · Iowa

Pizza places in Woodbury County, IA

The pizza places in Woodbury County, IA, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 37 out of 100: Lower middle

Ranked #1,558 of 2,090 scored counties
#48 of 64 scored counties in Iowa

Listings
45
36 chain locations (80%)
Official establishments
89
All limited-service restaurants · −11.0% since 2019
Household spending a year
$152.6M
On food away from home · $3,750 a household
Spending per listing
$3.4M
33% below the U.S.
Listings per 10k households
11.1
39% above the U.S.
Population, 2025
106,649
+0.7% since 2020

See the pizza places around any address in Woodbury County

The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Woodbury County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 45 pizza places in Woodbury County. Chain locations make up 80% of them, against 58% across the U.S. That comes to 11.1 for every 10,000 households, 39% above the U.S. rate of 8.0.

Households in Woodbury County spend about $152.6M a year on food away from home, or $3,750 per household, 8% below the U.S. average. That is about $3.4M of household spending for each pizza place on map listings, 33% below the U.S. figure of $5.1M. That spending covers all food away from home, which pizza places share with other businesses in the trade.

The official count of businesses with payroll classed as limited-service restaurants in Woodbury County was 89 in 2023, down 11.0% from 2019. That is one for every 457 households, against one for every 478 across the U.S. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too. Another 14 one-person businesses have no payroll, by official counts. Since fiscal 2022, 4 SBA-backed loans worth $2.9M have gone to businesses classed as limited-service restaurants in Woodbury County.

Between 2020 and 2025, the population of Woodbury County grew 0.7%, slower than the U.S. (+3.1%). Woodbury County scores 37 (lower middle) on the Groundwork market score for pizza places, ranking #1,558 of 2,090 scored counties and #48 of 64 scored counties in Iowa.

How Woodbury County compares

The same measures for Iowa and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pizza in Woodbury County, IA compared with Iowa and the U.S.
MeasureWoodbury CountyIowaU.S.
Listings per 10k households11.111.78.0
Spending per listing$3.4M$3.3M$5.1M
Households per official establishment (all limited-service restaurants)457628478
Official establishment growth, 2019–2023−11.0%−0.9%+6.1%
Population growth, 2020–2025+0.7%+1.5%+3.1%
Spending per household on food away from home$3,750$3,880$4,070
Median household income$73,658$75,059$80,734
Groundwork market score3739

Official counts and lending

Businesses

Official establishments, 2019 to 2023
100 → 89All limited-service restaurants · −11.0% over the period
Employees, 2023
1,732
Annual payroll, 2023
$31.4M
One-person businesses, 2023
14All limited-service restaurants with no payroll
Map listings, September 2026
4536 chain locations
Listings at the U.S. rate for this spending
30The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
4
Amount
$2.9M

SBA-backed loans to businesses classed as limited-service restaurants in Woodbury County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.

Population and households in Woodbury County

Population, 2025 estimate
106,649+0.7% since 2020
Households
40,699
Median age
37.2
Homes lived in by their owners
68%
Vehicles per household
2.0
Land area
873 sq. mi.
People per square mile
122
Median household income
$73,658+24.4% vs. 2015–2019, before inflation
Average household income
$90,682
Median home value
$183,200
Jobs located here
50,646
Daytime population
104,991Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Woodbury County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.

Or open the report at the center of Woodbury County. Signed out, you see a blurred preview; on an account, each report is one action.

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The highest-scoring counties in Iowa for pizza places, numbered among those based in Iowa, with Woodbury County marked.

Top counties in Iowa

Counties in Iowa ranked for pizza places by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Dallas County, IA77409.4$5.1M+17.8%#147 of 2,090
2Madison County, IA71710.5$4M+3.8%#293 of 2,090
3Boone County, IA641110.1$4M+0.4%#522 of 2,090
4Warren County, IA643115.0$2.9M+9.0%#527 of 2,090
5Benton County, IA611312.7$3.2M+1.8%#630 of 2,090
6Winneshiek County, IA6078.6$4.5M−1.6%#652 of 2,090
7Polk County, IA5921010.2$4.1M+4.8%#695 of 2,090
8Johnson County, IA576610.4$3.9M+4.6%#768 of 2,090
9Sioux County, IA571511.8$3.5M+2.5%#770 of 2,090
10Jackson County, IA5689.7$3.9M−0.8%#808 of 2,090
48Woodbury County, IA374511.1$3.4M+0.7%#1,558 of 2,090

Other business types in Woodbury County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pizza places are in Woodbury County, IA?

There are 45 pizza places on map listings in Woodbury County as of September 2026. 36 of them (80%) are chain locations. The listings count pizza restaurants. Official counts show 89 businesses with payroll classed as limited-service restaurants in 2023, down 11.0% from 2019. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places. Official counts list 14 one-person businesses without payroll.

How much do households in Woodbury County, IA spend on food away from home?

About $152.6M a year, or $3,750 per household. That is 8% below the U.S. average (an index of 92, where 100 is the U.S. average). Spread across the 45 pizza places on map listings, it comes to $3.4M per pizza place. The spending figure covers all food away from home, not only pizza places. It is estimated from the incomes of the 40,699 households in Woodbury County and national spending patterns by income.

How does Woodbury County, IA compare with the U.S. for pizza places?

Woodbury County has 11.1 pizza places per 10,000 households, 39% above the U.S. rate of 8.0. Spending per pizza place is $3.4M, 33% below the U.S. figure of $5.1M. At the national ratio of pizza places to household spending, Woodbury County would have about 30, against 45 on map listings. There is one business with payroll in the industry for every 457 households, against one for every 478 across the U.S. The official count fell 11.0% from 2019 to 2023, against +6.1% for the U.S.

How fast is Woodbury County, IA growing?

Population estimates put Woodbury County at 106,649 people in 2025, up 0.7% since 2020, slower than the U.S. (+3.1%). It has 40,699 households. The median household income in Woodbury County is $73,658 a year, 9% below the U.S. median of $80,734. That rose 24.4% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Woodbury County scores 37 for pizza places (lower middle), #1,558 of 2,090 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Woodbury County. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pizza places · All 56 business types in Woodbury County

Screening a site or an acquisition in Woodbury County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Woodbury County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.