Food and drink · County · California
Pizza places in Humboldt County, CA
The pizza places in Humboldt County, CA, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 40 out of 100: Lower middle
Ranked #1,436 of 2,090 scored counties
#50 of 53 scored counties in California
- Listings
- 49
- 26 chain locations (53%)
- Official establishments
- 93
- All limited-service restaurants · +9.4% since 2019
- Household spending a year
- $192.4M
- On food away from home · $3,504 a household
- Spending per listing
- $3.9M
- 23% below the U.S.
- Listings per 10k households
- 8.9
- 11% above the U.S.
- Population, 2025
- 131,647
- −3.4% since 2020
See the pizza places around any address in Humboldt County
The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Humboldt County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 49 pizza places in Humboldt County. Chain locations make up 53% of them, against 58% across the U.S. That comes to 8.9 for every 10,000 households, 11% above the U.S. rate of 8.0.
At $3,504 per household (14% below the U.S. average), households in Humboldt County spend about $192.4M a year on food away from home. That is about $3.9M of household spending for each pizza place on map listings, 23% below the U.S. figure of $5.1M. That spending covers all food away from home, which pizza places share with other businesses in the trade.
The official count of businesses with payroll classed as limited-service restaurants in Humboldt County was 93 in 2023, up 9.4% from 2019. That is one for every 591 households, against one for every 478 across the U.S. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too. Another 14 one-person businesses have no payroll, by official counts. Since fiscal 2022, 4 SBA-backed loans worth $2.7M have gone to businesses classed as limited-service restaurants in Humboldt County.
Population estimates put the population change in Humboldt County from 2020 to 2025 at −3.4%, against +3.1% for the U.S. The Groundwork market score for pizza places in Humboldt County is 40 (lower middle), #1,436 of 2,090 scored counties and #50 of 53 scored counties in California.
How Humboldt County compares
The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Humboldt County | California | U.S. |
|---|---|---|---|
| Listings per 10k households | 8.9 | 6.9 | 8.0 |
| Spending per listing | $3.9M | $6.6M | $5.1M |
| Households per official establishment (all limited-service restaurants) | 591 | 392 | 478 |
| Official establishment growth, 2019–2023 | +9.4% | +6.5% | +6.1% |
| Population growth, 2020–2025 | −3.4% | −0.4% | +3.1% |
| Spending per household on food away from home | $3,504 | $4,559 | $4,070 |
| Median household income | $61,160 | $99,122 | $80,734 |
| Groundwork market score | 40 | 55 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 85 → 93All limited-service restaurants · +9.4% over the period
- Employees, 2023
- 1,440
- Annual payroll, 2023
- $30.5M
- One-person businesses, 2023
- 14All limited-service restaurants with no payroll
- Map listings, September 2026
- 4926 chain locations
- Listings at the U.S. rate for this spending
- 38The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 4
- Amount
- $2.7M
SBA-backed loans to businesses classed as limited-service restaurants in Humboldt County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.
Population and households in Humboldt County
- Population, 2025 estimate
- 131,647−3.4% since 2020
- Households
- 54,922
- Median age
- 40.4
- Homes lived in by their owners
- 57%
- Vehicles per household
- 1.9
- Land area
- 3,568 sq. mi.
- People per square mile
- 38
- Median household income
- $61,160+27.3% vs. 2015–2019, before inflation
- Average household income
- $86,194
- Median home value
- $446,900
- Jobs located here
- 48,178
- Daytime population
- 133,286Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Humboldt County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.
Or open the report at the center of Humboldt County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPizza across California
Every California market ranked →The highest-scoring counties in California for pizza places, numbered among those based in California, with Humboldt County marked.
Top counties in California
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Yuba County, CA | 84 | 15 | 5.2 | $7.2M | +8.2% | #46 of 2,090 |
| 2San Benito County, CA | 82 | 14 | 6.8 | $7.2M | +8.6% | #56 of 2,090 |
| 3Nevada County, CA | 74 | 26 | 6.1 | $7.1M | −0.4% | #186 of 2,090 |
| 4Amador County, CA | 70 | 14 | 8.7 | $4.7M | +3.2% | #320 of 2,090 |
| 5Contra Costa County, CA | 69 | 266 | 6.4 | $8.1M | +0.3% | #327 of 2,090 |
| 6San Joaquin County, CA | 69 | 159 | 6.5 | $6.6M | +5.5% | #334 of 2,090 |
| 7Napa County, CA | 68 | 32 | 6.4 | $7.6M | −3.3% | #358 of 2,090 |
| 8Marin County, CA | 67 | 62 | 6.0 | $9.2M | −2.9% | #384 of 2,090 |
| 9Riverside County, CA | 67 | 476 | 6.1 | $7M | +5.0% | #387 of 2,090 |
| 10Solano County, CA | 66 | 104 | 6.6 | $6.8M | +0.6% | #434 of 2,090 |
| 50Humboldt County, CA | 40 | 49 | 8.9 | $3.9M | −3.4% | #1,436 of 2,090 |
Other business types in Humboldt County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pizza places are in Humboldt County, CA?
There are 49 pizza places on map listings in Humboldt County as of September 2026. 26 of them (53%) are chain locations. The listings count pizza restaurants. Official counts show 93 businesses with payroll classed as limited-service restaurants in 2023, up 9.4% from 2019. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places. Official counts list 14 one-person businesses without payroll.
How much do households in Humboldt County, CA spend on food away from home?
About $192.4M a year, or $3,504 per household. That is 14% below the U.S. average (an index of 86, where 100 is the U.S. average). Spread across the 49 pizza places on map listings, it comes to $3.9M per pizza place. The spending figure covers all food away from home, not only pizza places. It is estimated from the incomes of the 54,922 households in Humboldt County and national spending patterns by income.
How does Humboldt County, CA compare with the U.S. for pizza places?
Humboldt County has 8.9 pizza places per 10,000 households, 11% above the U.S. rate of 8.0. Spending per pizza place is $3.9M, 23% below the U.S. figure of $5.1M. At the national ratio of pizza places to household spending, Humboldt County would have about 38, against 49 on map listings. There is one business with payroll in the industry for every 591 households, against one for every 478 across the U.S. The official count rose 9.4% from 2019 to 2023, against +6.1% for the U.S.
How fast is Humboldt County, CA growing?
Population estimates put Humboldt County at 131,647 people in 2025, down 3.4% since 2020, against +3.1% for the U.S. It has 54,922 households. The median household income in Humboldt County is $61,160 a year, 24% below the U.S. median of $80,734. That rose 27.3% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Humboldt County scores 40 for pizza places (lower middle), #1,436 of 2,090 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Humboldt County. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pizza places · All 56 business types in Humboldt County
Screening a site or an acquisition in Humboldt County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Humboldt County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.