Food and drink · County · California
Pizza places in San Benito County, CA
How San Benito County, CA compares with other counties and the U.S. for pizza places: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 82 out of 100: High
Ranked #56 of 2,090 scored counties
#2 of 53 scored counties in California
- Listings
- 14
- 10 chain locations (71%)
- Official establishments
- 38
- All limited-service restaurants · +31.0% since 2019
- Household spending a year
- $100.7M
- On food away from home · $4,897 a household
- Spending per listing
- $7.2M
- 42% above the U.S.
- Listings per 10k households
- 6.8
- 15% below the U.S.
- Population, 2025
- 70,082
- +8.6% since 2020
See the pizza places around any address in San Benito County
The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of San Benito County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
San Benito County scores 82 (high) on the Groundwork market score for pizza places, ranking #56 of 2,090 scored counties and #2 of 53 scored counties in California. That puts it in the top 10% of counties for pizza places.
As of September 2026, map listings count 14 pizza places in San Benito County. 10 of them (71%) are chain locations, against 58% across the U.S. That comes to 6.8 for every 10,000 households, 15% below the U.S. rate of 8.0.
Households in San Benito County spend about $100.7M a year on food away from home, or $4,897 per household, 20% above the U.S. average. That works out to $7.2M per pizza place, 42% above the U.S. figure of $5.1M. That spending covers all food away from home, which pizza places share with other businesses in the trade.
In 2023, official counts showed 38 businesses with payroll in San Benito County classed as limited-service restaurants, up 31.0% from 2019. That is one for every 541 households, against one for every 478 across the U.S. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too. Since fiscal 2022, 2 SBA-backed loans worth $1M have gone to businesses classed as limited-service restaurants in San Benito County. Population estimates put the population change in San Benito County from 2020 to 2025 at +8.6%, faster than the U.S. (+3.1%).
How San Benito County compares
The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | San Benito County | California | U.S. |
|---|---|---|---|
| Listings per 10k households | 6.8 | 6.9 | 8.0 |
| Spending per listing | $7.2M | $6.6M | $5.1M |
| Households per official establishment (all limited-service restaurants) | 541 | 392 | 478 |
| Official establishment growth, 2019–2023 | +31.0% | +6.5% | +6.1% |
| Population growth, 2020–2025 | +8.6% | −0.4% | +3.1% |
| Spending per household on food away from home | $4,897 | $4,559 | $4,070 |
| Median household income | $114,394 | $99,122 | $80,734 |
| Groundwork market score | 82 | 55 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 29 → 38All limited-service restaurants · +31.0% over the period
- Employees, 2023
- 732
- Annual payroll, 2023
- $19.3M
- One-person businesses, 2023
- 3All limited-service restaurants with no payroll
- Map listings, September 2026
- 1410 chain locations
- Listings at the U.S. rate for this spending
- 20The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $1M
SBA-backed loans to businesses classed as limited-service restaurants in San Benito County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.
Population and households in San Benito County
- Population, 2025 estimate
- 70,082+8.6% since 2020
- Households
- 20,561
- Median age
- 36.7
- Homes lived in by their owners
- 68%
- Vehicles per household
- 2.5
- Land area
- 1,389 sq. mi.
- People per square mile
- 48
- Median household income
- $114,394+31.6% vs. 2015–2019, before inflation
- Average household income
- $143,684
- Median home value
- $793,400
- Jobs located here
- 17,302
- Daytime population
- 57,797Residents who don’t work, plus everyone whose job is here
Looking at a specific site in San Benito County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.
Or open the report at the center of San Benito County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPizza across California
Every California market ranked →The highest-scoring counties in California for pizza places, numbered among those based in California, with San Benito County marked.
Top counties in California
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Yuba County, CA | 84 | 15 | 5.2 | $7.2M | +8.2% | #46 of 2,090 |
| 2San Benito County, CA | 82 | 14 | 6.8 | $7.2M | +8.6% | #56 of 2,090 |
| 3Nevada County, CA | 74 | 26 | 6.1 | $7.1M | −0.4% | #186 of 2,090 |
| 4Amador County, CA | 70 | 14 | 8.7 | $4.7M | +3.2% | #320 of 2,090 |
| 5Contra Costa County, CA | 69 | 266 | 6.4 | $8.1M | +0.3% | #327 of 2,090 |
| 6San Joaquin County, CA | 69 | 159 | 6.5 | $6.6M | +5.5% | #334 of 2,090 |
| 7Napa County, CA | 68 | 32 | 6.4 | $7.6M | −3.3% | #358 of 2,090 |
| 8Marin County, CA | 67 | 62 | 6.0 | $9.2M | −2.9% | #384 of 2,090 |
| 9Riverside County, CA | 67 | 476 | 6.1 | $7M | +5.0% | #387 of 2,090 |
| 10Solano County, CA | 66 | 104 | 6.6 | $6.8M | +0.6% | #434 of 2,090 |
Other business types in San Benito County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pizza places are in San Benito County, CA?
San Benito County has 14 pizza places on map listings as of September 2026. 10 of them (71%) are chain locations. The listings count pizza restaurants. Official counts show 38 businesses with payroll classed as limited-service restaurants in 2023, up 31.0% from 2019. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places. Official counts also show 3 one-person businesses without payroll.
How much do households in San Benito County, CA spend on food away from home?
About $100.7M a year, or $4,897 per household. That is 20% above the U.S. average (an index of 120, where 100 is the U.S. average). Spread across the 14 pizza places on map listings, it comes to $7.2M per pizza place. The spending figure covers all food away from home, not only pizza places. It is estimated from the incomes of the 20,561 households in San Benito County and national spending patterns by income.
How does San Benito County, CA compare with the U.S. for pizza places?
San Benito County has 6.8 pizza places per 10,000 households, 15% below the U.S. rate of 8.0. Spending per pizza place is $7.2M, 42% above the U.S. figure of $5.1M. At the national ratio of pizza places to household spending, San Benito County would have about 20, against 14 on map listings. There is one business with payroll in the industry for every 541 households, against one for every 478 across the U.S. The official count rose 31.0% from 2019 to 2023, against +6.1% for the U.S.
How fast is San Benito County, CA growing?
Population estimates put San Benito County at 70,082 people in 2025, up 8.6% since 2020, faster than the U.S. (+3.1%). It has 20,561 households. The median household income in San Benito County is $114,394 a year, 42% above the U.S. median of $80,734. That rose 31.6% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. San Benito County scores 82 for pizza places (high), #56 of 2,090 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in San Benito County. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pizza places · All 56 business types in San Benito County
Screening a site or an acquisition in San Benito County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of San Benito County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.