Groundwork

Pets · County · Michigan

Pet businesses in Ingham County, MI

Competitor counts, household spending and official business counts for pet businesses in Ingham County, MI, set against other counties and the U.S.

Groundwork market score · out of 100

Score 46 out of 100: Lower middle

Ranked #1,273 of 2,200 scored counties
#33 of 72 scored counties in Michigan

Listings
130
22 chain locations (17%)
Official establishments
71
+36.5% since 2019
Household spending a year
$92.3M
On pets · $788 a household
Spending per listing
$710K
19% below the U.S.
Listings per 10k households
11.1
7% above the U.S.
Population, 2025
289,709
+1.7% since 2020

See the pet businesses around any address in Ingham County

The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Ingham County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 130 pet businesses in Ingham County. Of those, 22 are chain locations, or 17%, against 17% across the U.S. That comes to 11.1 for every 10,000 households, 7% above the U.S. rate of 10.4.

Household spending on pets in Ingham County comes to about $92.3M a year: $788 per household, 13% below the U.S. average. Spread across 130 pet businesses, that is $710K per business, 19% below the U.S. figure of $878K.

In 2023, official counts showed 71 businesses with payroll in Ingham County classed as pet care, veterinarians and pet stores, up 36.5% from 2019. That is one for every 1,649 households, against one for every 1,852 across the U.S. Official counts list 119 one-person businesses without payroll. Since fiscal 2022, 2 SBA-backed loans worth $889K have gone to businesses classed as pet care, veterinarians and pet stores in Ingham County.

Population estimates put the population change in Ingham County from 2020 to 2025 at +1.7%, slower than the U.S. (+3.1%). The Groundwork market score for pet businesses in Ingham County is 46 (lower middle), #1,273 of 2,200 scored counties and #33 of 72 scored counties in Michigan.

How Ingham County compares

The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pet businesses in Ingham County, MI compared with Michigan and the U.S.
MeasureIngham CountyMichiganU.S.
Listings per 10k households11.110.410.4
Spending per listing$710K$814K$878K
Households per official establishment1,6492,0451,852
Official establishment growth, 2019–2023+36.5%+13.8%+11.4%
Population growth, 2020–2025+1.7%+0.6%+3.1%
Spending per household on pets$788$843$909
Median household income$65,526$72,875$80,734
Groundwork market score4650

Official counts and lending

Businesses

Official establishments, 2019 to 2023
52 → 71+36.5% over the period
Employees, 2023
1,122
Annual payroll, 2023
$36.2M
One-person businesses, 2023
119Businesses with no payroll
Map listings, September 2026
13022 chain locations
Listings at the U.S. rate for this spending
105The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
2
Amount
$889K

SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in Ingham County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Ingham County

Population, 2025 estimate
289,709+1.7% since 2020
Households
117,096
Median age
36.2
Homes lived in by their owners
59%
Vehicles per household
1.6
Land area
556 sq. mi.
People per square mile
511
Median household income
$65,526+23.9% vs. 2015–2019, before inflation
Average household income
$89,082
Median home value
$198,800
Jobs located here
166,989
Daytime population
339,161Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Ingham County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.

Or open the report at the center of Ingham County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Pet businesses across Michigan

Every Michigan market ranked →

The highest-scoring counties in Michigan for pet businesses, numbered among those based in Michigan, with Ingham County marked.

Top counties in Michigan

Counties in Michigan ranked for pet businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Ottawa County, MI721059.4$999K+3.9%#222 of 2,200
2Leelanau County, MI721010.4$970K+3.0%#225 of 2,200
3Manistee County, MI7087.6$1M+2.3%#275 of 2,200
4Macomb County, MI703138.7$987K+0.7%#277 of 2,200
5Wayne County, MI683885.5$1.4M−1.1%#337 of 2,200
6Clinton County, MI683310.4$895K+1.6%#352 of 2,200
7Branch County, MI67158.9$835K+2.5%#396 of 2,200
8Monroe County, MI66629.8$876K+0.7%#433 of 2,200
9Oakland County, MI6556510.7$960K+1.2%#466 of 2,200
10Kent County, MI6326710.4$865K+2.5%#545 of 2,200
33Ingham County, MI4613011.1$710K+1.7%#1,273 of 2,200

Other business types in Ingham County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pet businesses are in Ingham County, MI?

There are 130 pet businesses on map listings in Ingham County as of September 2026. 22 of them (17%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 71 businesses with payroll classed as pet care, veterinarians and pet stores in 2023, up 36.5% from 2019. Official counts also show 119 one-person businesses without payroll.

How much do households in Ingham County, MI spend on pets?

About $92.3M a year, or $788 per household. That is 13% below the U.S. average (an index of 87, where 100 is the U.S. average). Spread across the 130 pet businesses on map listings, it comes to $710K per business. It is estimated from the incomes of the 117,096 households in Ingham County and national spending patterns by income.

How does Ingham County, MI compare with the U.S. for pet businesses?

Ingham County has 11.1 pet businesses per 10,000 households, 7% above the U.S. rate of 10.4. Spending per business is $710K, 19% below the U.S. figure of $878K. At the national ratio of pet businesses to household spending, Ingham County would have about 105, against 130 on map listings. There is one business with payroll in the industry for every 1,649 households, against one for every 1,852 across the U.S. The official count rose 36.5% from 2019 to 2023, against +11.4% for the U.S.

How fast is Ingham County, MI growing?

Population estimates put Ingham County at 289,709 people in 2025, up 1.7% since 2020, slower than the U.S. (+3.1%). It has 117,096 households. The median household income in Ingham County is $65,526 a year, 19% below the U.S. median of $80,734. That rose 23.9% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Ingham County scores 46 for pet businesses (lower middle), #1,273 of 2,200 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Ingham County. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pet businesses · All 56 business types in Ingham County

Screening a site or an acquisition in Ingham County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Ingham County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.