Pets · County · Michigan
Pet businesses in Oceana County, MI
Competitor counts, household spending and official business counts for pet businesses in Oceana County, MI, set against other counties and the U.S.
Groundwork market score · out of 100
Score 39 out of 100: Lower middle
Ranked #1,578 of 2,200 scored counties
#44 of 72 scored counties in Michigan
- Listings
- 16
- 1 chain location (6%)
- Official establishments
- 4
- Businesses with payroll, 2023
- Household spending a year
- $7.7M
- On pets · $742 a household
- Spending per listing
- $483K
- 45% below the U.S.
- Listings per 10k households
- 15.4
- 48% above the U.S.
- Population, 2025
- 27,177
- +1.7% since 2020
See the pet businesses around any address in Oceana County
The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Oceana County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Oceana County spend about $7.7M a year on pets, or $742 per household, 18% below the U.S. average. That works out to $483K per business, 45% below the U.S. figure of $878K.
Oceana County has 16 pet businesses on map listings as of September 2026. One of them (6%) is a chain location, against 17% across the U.S. That is 15.4 per 10,000 households, 48% above the U.S. rate of 10.4.
Official counts show 4 businesses with payroll classed as pet care, veterinarians and pet stores in Oceana County in 2023. That is one for every 2,605 households, against one for every 1,852 across the U.S. Official counts also show 8 one-person businesses without payroll.
Between 2020 and 2025, the population of Oceana County grew 1.7%, slower than the U.S. (+3.1%). Oceana County scores 39 (lower middle) on the Groundwork market score for pet businesses, ranking #1,578 of 2,200 scored counties and #44 of 72 scored counties in Michigan.
How Oceana County compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Oceana County | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 15.4 | 10.4 | 10.4 |
| Spending per listing | $483K | $814K | $878K |
| Households per official establishment | 2,605 | 2,045 | 1,852 |
| Official establishment growth, 2019–2023 | n/a | +13.8% | +11.4% |
| Population growth, 2020–2025 | +1.7% | +0.6% | +3.1% |
| Spending per household on pets | $742 | $843 | $909 |
| Median household income | $62,417 | $72,875 | $80,734 |
| Groundwork market score | 39 | 50 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4 → 4
- Employees, 2023
- 58
- Annual payroll, 2023
- $2.5M
- One-person businesses, 2023
- 8Businesses with no payroll
- Map listings, September 2026
- 161 chain location
- Listings at the U.S. rate for this spending
- 9The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in Oceana County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Oceana County
- Population, 2025 estimate
- 27,177+1.7% since 2020
- Households
- 10,419
- Median age
- 44.4
- Homes lived in by their owners
- 84%
- Vehicles per household
- 2.0
- Land area
- 538 sq. mi.
- People per square mile
- 50
- Median household income
- $62,417+24.6% vs. 2015–2019, before inflation
- Average household income
- $82,476
- Median home value
- $190,100
- Jobs located here
- 5,895
- Daytime population
- 22,540Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Oceana County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.
Or open the report at the center of Oceana County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet businesses across Michigan
Every Michigan market ranked →The highest-scoring counties in Michigan for pet businesses, numbered among those based in Michigan, with Oceana County marked.
Top counties in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Ottawa County, MI | 72 | 105 | 9.4 | $999K | +3.9% | #222 of 2,200 |
| 2Leelanau County, MI | 72 | 10 | 10.4 | $970K | +3.0% | #225 of 2,200 |
| 3Manistee County, MI | 70 | 8 | 7.6 | $1M | +2.3% | #275 of 2,200 |
| 4Macomb County, MI | 70 | 313 | 8.7 | $987K | +0.7% | #277 of 2,200 |
| 5Wayne County, MI | 68 | 388 | 5.5 | $1.4M | −1.1% | #337 of 2,200 |
| 6Clinton County, MI | 68 | 33 | 10.4 | $895K | +1.6% | #352 of 2,200 |
| 7Branch County, MI | 67 | 15 | 8.9 | $835K | +2.5% | #396 of 2,200 |
| 8Monroe County, MI | 66 | 62 | 9.8 | $876K | +0.7% | #433 of 2,200 |
| 9Oakland County, MI | 65 | 565 | 10.7 | $960K | +1.2% | #466 of 2,200 |
| 10Kent County, MI | 63 | 267 | 10.4 | $865K | +2.5% | #545 of 2,200 |
| 44Oceana County, MI | 39 | 16 | 15.4 | $483K | +1.7% | #1,578 of 2,200 |
Other business types in Oceana County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses39
- Veterinarians
- Pet grooming and boarding20
- Pet stores
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet businesses are in Oceana County, MI?
Map listings as of September 2026 show 16 pet businesses in Oceana County. One of them (6%) is a chain location. The listings count vets, groomers, boarding and pet stores. Official counts show 4 businesses with payroll classed as pet care, veterinarians and pet stores in 2023. Another 8 one-person businesses have no payroll, by official counts.
How much do households in Oceana County, MI spend on pets?
About $7.7M a year, or $742 per household. That is 18% below the U.S. average (an index of 82, where 100 is the U.S. average). Spread across the 16 pet businesses on map listings, it comes to $483K per business. It is estimated from the incomes of the 10,419 households in Oceana County and national spending patterns by income.
How does Oceana County, MI compare with the U.S. for pet businesses?
Oceana County has 15.4 pet businesses per 10,000 households, 48% above the U.S. rate of 10.4. Spending per business is $483K, 45% below the U.S. figure of $878K. At the U.S. ratio of pet businesses to household spending, Oceana County would have about 9, against 16 on map listings. There is one business with payroll in the industry for every 2,605 households, against one for every 1,852 across the U.S.
How fast is Oceana County, MI growing?
Population estimates put Oceana County at 27,177 people in 2025, up 1.7% since 2020, slower than the U.S. (+3.1%). It has 10,419 households. Median household income in Oceana County is $62,417, 23% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.6%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Oceana County scores 39 for pet businesses (lower middle), #1,578 of 2,200 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Oceana County. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet businesses · All 56 business types in Oceana County
Screening a site or an acquisition in Oceana County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Oceana County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.