Groundwork

Pets · County · Michigan

Pet businesses in Mason County, MI

Competitor counts, household spending and official business counts for pet businesses in Mason County, MI, set against other counties and the U.S.

Groundwork market score · out of 100

Score 38 out of 100: Lower middle

Ranked #1,599 of 2,200 scored counties
#45 of 72 scored counties in Michigan

Listings
16
2 chain locations (13%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$9.9M
On pets · $772 a household
Spending per listing
$618K
30% below the U.S.
Listings per 10k households
12.5
20% above the U.S.
Population, 2025
29,040
0.0% since 2020

See the pet businesses around any address in Mason County

The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Mason County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

At $772 per household (15% below the U.S. average), households in Mason County spend about $9.9M a year on pets. That is about $618K of household spending for each business on map listings, 30% below the U.S. figure of $878K.

Mason County has 16 pet businesses on map listings as of September 2026. 2 of them (13%) are chain locations, against 17% across the U.S. That is 12.5 per 10,000 households, 20% above the U.S. rate of 10.4.

Official counts don’t publish a figure for pet care, veterinarians and pet stores in Mason County, since they leave out counts under 3. Official counts also show 21 one-person businesses without payroll.

Population estimates put the population change in Mason County from 2020 to 2025 at 0.0%, against +3.1% for the U.S. The Groundwork market score for pet businesses in Mason County is 38 (lower middle), #1,599 of 2,200 scored counties and #45 of 72 scored counties in Michigan.

How Mason County compares

The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pet businesses in Mason County, MI compared with Michigan and the U.S.
MeasureMason CountyMichiganU.S.
Listings per 10k households12.510.410.4
Spending per listing$618K$814K$878K
Households per official establishmentn/a2,0451,852
Official establishment growth, 2019–2023n/a+13.8%+11.4%
Population growth, 2020–20250.0%+0.6%+3.1%
Spending per household on pets$772$843$909
Median household income$64,748$72,875$80,734
Groundwork market score3850

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
21Businesses with no payroll
Map listings, September 2026
162 chain locations
Listings at the U.S. rate for this spending
11The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in Mason County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Mason County

Population, 2025 estimate
29,0400.0% since 2020
Households
12,801
Median age
47.3
Homes lived in by their owners
78%
Vehicles per household
1.8
Land area
495 sq. mi.
People per square mile
59
Median household income
$64,748+25.2% vs. 2015–2019, before inflation
Average household income
$85,702
Median home value
$219,600
Jobs located here
8,586
Daytime population
26,202Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Mason County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.

Or open the report at the center of Mason County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Pet businesses across Michigan

Every Michigan market ranked →

The highest-scoring counties in Michigan for pet businesses, numbered among those based in Michigan, with Mason County marked.

Top counties in Michigan

Counties in Michigan ranked for pet businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Ottawa County, MI721059.4$999K+3.9%#222 of 2,200
2Leelanau County, MI721010.4$970K+3.0%#225 of 2,200
3Manistee County, MI7087.6$1M+2.3%#275 of 2,200
4Macomb County, MI703138.7$987K+0.7%#277 of 2,200
5Wayne County, MI683885.5$1.4M−1.1%#337 of 2,200
6Clinton County, MI683310.4$895K+1.6%#352 of 2,200
7Branch County, MI67158.9$835K+2.5%#396 of 2,200
8Monroe County, MI66629.8$876K+0.7%#433 of 2,200
9Oakland County, MI6556510.7$960K+1.2%#466 of 2,200
10Kent County, MI6326710.4$865K+2.5%#545 of 2,200
45Mason County, MI381612.5$618K0.0%#1,599 of 2,200

Other business types in Mason County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pet businesses are in Mason County, MI?

Map listings as of September 2026 show 16 pet businesses in Mason County. 2 of them (13%) are chain locations. The listings count vets, groomers, boarding and pet stores. No official count is published for pet care, veterinarians and pet stores in Mason County: counts under 3 are left out. Official counts list 21 one-person businesses without payroll.

How much do households in Mason County, MI spend on pets?

About $9.9M a year, or $772 per household. That is 15% below the U.S. average (an index of 85, where 100 is the U.S. average). Spread across the 16 pet businesses on map listings, it comes to $618K per business. It is estimated from the incomes of the 12,801 households in Mason County and national spending patterns by income.

How does Mason County, MI compare with the U.S. for pet businesses?

Mason County has 12.5 pet businesses per 10,000 households, 20% above the U.S. rate of 10.4. Spending per business is $618K, 30% below the U.S. figure of $878K. At the U.S. ratio of pet businesses to household spending, Mason County would have about 11, against 16 on map listings.

How fast is Mason County, MI growing?

Population estimates put Mason County at 29,040 people in 2025, unchanged since 2020, against +3.1% for the U.S. It has 12,801 households. Median household income in Mason County is $64,748, 20% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.2%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Mason County scores 38 for pet businesses (lower middle), #1,599 of 2,200 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Mason County. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pet businesses · All 56 business types in Mason County

Screening a site or an acquisition in Mason County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Mason County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.