Pets · Small-town market · Michigan
Pet businesses in the Sturgis, MI area
The pet businesses in the Sturgis, MI area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 56 out of 100: Upper middle
Ranked #201 of 527 scored small-town markets
#3 of 18 scored small-town markets based in Michigan
- Listings
- 29
- 1 chain location (3%)
- Official establishments
- 5
- Businesses with payroll, 2023
- Household spending a year
- $17.7M
- On pets · $747 a household
- Spending per listing
- $609K
- 31% below the U.S.
- Listings per 10k households
- 12.3
- 18% above the U.S.
- Population, 2025
- 60,968
- +0.1% since 2020
See the pet businesses around any address in the Sturgis area
The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Sturgis area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $747 per household (18% below the U.S. average), households in the Sturgis area spend about $17.7M a year on pets. That works out to $609K per business, 31% below the U.S. figure of $878K.
There are 29 pet businesses on map listings in the Sturgis area as of September 2026. One of them (3%) is a chain location, against 17% across the U.S. That is 12.3 per 10,000 households, 18% above the U.S. rate of 10.4.
The official count of businesses with payroll classed as pet care, veterinarians and pet stores in the Sturgis area was 5 in 2023. That is one for every 4,724 households, against one for every 1,852 across the U.S. Official counts list 33 one-person businesses without payroll. Since fiscal 2022, 3 SBA-backed loans worth $994K have gone to businesses classed as pet care, veterinarians and pet stores in the Sturgis area.
Between 2020 and 2025, the population of the Sturgis area grew 0.1%, slower than the U.S. (+3.1%). For pet businesses, the Sturgis area has a Groundwork market score of 56 (upper middle): #201 of 527 scored small-town markets and #3 of 18 scored small-town markets based in Michigan.
How the Sturgis area compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Sturgis area | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 12.3 | 10.4 | 10.4 |
| Spending per listing | $609K | $814K | $878K |
| Households per official establishment | 4,724 | 2,045 | 1,852 |
| Official establishment growth, 2019–2023 | n/a | +13.8% | +11.4% |
| Population growth, 2020–2025 | +0.1% | +0.6% | +3.1% |
| Spending per household on pets | $747 | $843 | $909 |
| Median household income | $66,425 | $72,875 | $80,734 |
| Groundwork market score | 56 | 50 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 5
- Employees, 2023
- 86
- Annual payroll, 2023
- $4M
- One-person businesses, 2023
- 33Businesses with no payroll
- Map listings, September 2026
- 291 chain location
- Listings at the U.S. rate for this spending
- 20The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $994K
SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in the Sturgis area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Sturgis area
- Population, 2025 estimate
- 60,968+0.1% since 2020
- Households
- 23,620
- Median age
- 40.0
- Homes lived in by their owners
- 76%
- Vehicles per household
- 1.9
- Land area
- 501 sq. mi.
- People per square mile
- 122
- Median household income
- $66,425+27.5% vs. 2015–2019, before inflation
- Average household income
- $81,433
- Median home value
- $178,300
- Jobs located here
- 19,267
- Daytime population
- 52,362Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Sturgis area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.
Or open the report at the center of the Sturgis area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet businesses across Michigan
Every Michigan market ranked →The highest-scoring small-town markets in Michigan for pet businesses, numbered among those based in Michigan, with the Sturgis area marked.
Top small-town markets in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Coldwater, MI | 74 | 15 | 8.9 | $835K | +2.5% | #36 of 527 |
| 2Houghton, MI | 63 | 15 | 9.7 | $774K | +1.8% | #109 of 527 |
| 3Sturgis, MI | 56 | 29 | 12.3 | $609K | +0.1% | #201 of 527 |
| 4Iron Mountain, MI-WI | 49 | 19 | 13.5 | $557K | +0.4% | #294 of 527 |
| 5Big Rapids, MI | 49 | 23 | 13.8 | $517K | +4.7% | #296 of 527 |
| 6Ludington, MI | 48 | 16 | 12.5 | $618K | 0.0% | #305 of 527 |
| 7Cadillac, MI | 48 | 32 | 16.3 | $452K | +2.0% | #312 of 527 |
| 8Petoskey, MI | 46 | 23 | 15.1 | $584K | −1.0% | #326 of 527 |
| 9Mount Pleasant, MI | 42 | 29 | 11.6 | $608K | +0.3% | #362 of 527 |
| 10Marquette, MI | 42 | 36 | 12.7 | $592K | +2.3% | #363 of 527 |
Other business types in the Sturgis area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses56
- Veterinarians64
- Pet grooming and boarding40
- Pet stores45
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet businesses are in the Sturgis, MI area?
As of September 2026, map listings count 29 pet businesses in the Sturgis area. One of them (3%) is a chain location. The listings count vets, groomers, boarding and pet stores. Official counts show 5 businesses with payroll classed as pet care, veterinarians and pet stores in 2023. Official counts also show 33 one-person businesses without payroll.
How much do households in the Sturgis, MI area spend on pets?
About $17.7M a year, or $747 per household. That is 18% below the U.S. average (an index of 82, where 100 is the U.S. average). Spread across the 29 pet businesses on map listings, it comes to $609K per business. It is estimated from the incomes of the 23,620 households in the Sturgis area and national spending patterns by income.
How does the Sturgis, MI area compare with the U.S. for pet businesses?
The Sturgis area has 12.3 pet businesses per 10,000 households, 18% above the U.S. rate of 10.4. Spending per business is $609K, 31% below the U.S. figure of $878K. At the U.S. ratio of pet businesses to household spending, the Sturgis area would have about 20, against 29 on map listings. There is one business with payroll in the industry for every 4,724 households, against one for every 1,852 across the U.S.
How fast is the Sturgis, MI area growing?
Population estimates put the Sturgis area at 60,968 people in 2025, up 0.1% since 2020, slower than the U.S. (+3.1%). It has 23,620 households. Median household income in the Sturgis area is $66,425, 18% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 27.5%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Sturgis area scores 56 for pet businesses (upper middle), #201 of 527 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Sturgis area. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet businesses · All 56 business types in the Sturgis area
Screening a site or an acquisition in the Sturgis area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Sturgis area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.