Groundwork

Pets · Metro area · Michigan

Pet businesses in the Bay City, MI metro area

How the Bay City, MI metro area compares with other metro areas and the U.S. for pet businesses: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 45 out of 100: Lower middle

Ranked #232 of 387 scored metro areas
#6 of 15 scored metro areas based in Michigan

Listings
40
7 chain locations (18%)
Official establishments
19
Businesses with payroll, 2023
Household spending a year
$33.5M
On pets · $744 a household
Spending per listing
$839K
5% below the U.S.
Listings per 10k households
8.9
14% below the U.S.
Population, 2025
102,123
−1.6% since 2020

See the pet businesses around any address in the Bay City metro area

The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Bay City metro area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 40 pet businesses in the Bay City metro area. Chain locations make up 18% of them, against 17% across the U.S. Per 10,000 households, that is 8.9, 14% below the U.S. rate of 10.4.

Household spending on pets in the Bay City metro area comes to about $33.5M a year: $744 per household, 18% below the U.S. average. That works out to $839K per business, 5% below the U.S. figure of $878K.

In 2023, official counts showed 19 businesses with payroll in the Bay City metro area classed as pet care, veterinarians and pet stores. That is one for every 2,374 households, against one for every 1,852 across the U.S. Official counts also show 42 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $3.2M has gone to businesses classed as pet care, veterinarians and pet stores in the Bay City metro area.

Population estimates put the population change in the Bay City metro area from 2020 to 2025 at −1.6%, against +3.1% for the U.S. The Groundwork market score for pet businesses in the Bay City metro area is 45 (lower middle), #232 of 387 scored metro areas and #6 of 15 scored metro areas based in Michigan.

How the Bay City metro area compares

The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pet businesses in Bay City, MI metro area compared with Michigan and the U.S.
MeasureBay City metro areaMichiganU.S.
Listings per 10k households8.910.410.4
Spending per listing$839K$814K$878K
Households per official establishment2,3742,0451,852
Official establishment growth, 2019–2023n/a+13.8%+11.4%
Population growth, 2020–2025−1.6%+0.6%+3.1%
Spending per household on pets$744$843$909
Median household income$61,763$72,875$80,734
Groundwork market score4550

Official counts and lending

Businesses

Official establishments, 2019 to 2023
19
Employees, 2023
206
Annual payroll, 2023
$6.7M
One-person businesses, 2023
42Businesses with no payroll
Map listings, September 2026
407 chain locations
Listings at the U.S. rate for this spending
38The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$3.2M

SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in the Bay City metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Bay City metro area

Population, 2025 estimate
102,123−1.6% since 2020
Households
45,103
Median age
45.0
Homes lived in by their owners
77%
Vehicles per household
1.8
Land area
442 sq. mi.
People per square mile
233
Median household income
$61,763+26.5% vs. 2015–2019, before inflation
Average household income
$79,153
Median home value
$152,200
Jobs located here
31,089
Daytime population
93,442Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Bay City metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.

Or open the report at the center of the Bay City metro area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Pet businesses across Michigan

Every Michigan market ranked →

The highest-scoring metro areas in Michigan for pet businesses, numbered among those based in Michigan (a market based in another state is listed without a number), with the Bay City metro area marked.

Top metro areas in Michigan

Metro areas in Michigan ranked for pet businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Detroit-Warren-Dearborn, MI661,4938.4$1M+0.1%#74 of 387
2Monroe, MI61629.8$876K+0.7%#108 of 387
3Grand Rapids-Wyoming-Kentwood, MI5746210.5$852K+2.8%#141 of 387
South Bend-Mishawaka, IN-MI551199.3$866K+0.1%#157 of 387
4Muskegon-Norton Shores, MI54537.8$957K+1.8%#163 of 387
5Ann Arbor, MI4517111.4$856K−0.4%#230 of 387
6Bay City, MI45408.9$839K−1.6%#232 of 387
7Flint, MI451589.4$806K−1.1%#234 of 387
8Kalamazoo-Portage, MI4011010.3$824K+0.8%#271 of 387
9Lansing-East Lansing, MI4022011.3$729K+1.4%#274 of 387

Other business types in the Bay City metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pet businesses are in the Bay City, MI metro area?

There are 40 pet businesses on map listings in the Bay City metro area as of September 2026. 7 of them (18%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 19 businesses with payroll classed as pet care, veterinarians and pet stores in 2023. Another 42 one-person businesses have no payroll, by official counts.

How much do households in the Bay City, MI metro area spend on pets?

About $33.5M a year, or $744 per household. That is 18% below the U.S. average (an index of 82, where 100 is the U.S. average). Spread across the 40 pet businesses on map listings, it comes to $839K per business. It is estimated from the incomes of the 45,103 households in the Bay City metro area and national spending patterns by income.

How does the Bay City, MI metro area compare with the U.S. for pet businesses?

The Bay City metro area has 8.9 pet businesses per 10,000 households, 14% below the U.S. rate of 10.4. Spending per business is $839K, 5% below the U.S. figure of $878K. At the national ratio of pet businesses to household spending, the Bay City metro area would have about 38, against 40 on map listings. There is one business with payroll in the industry for every 2,374 households, against one for every 1,852 across the U.S.

How fast is the Bay City, MI metro area growing?

Population estimates put the Bay City metro area at 102,123 people in 2025, down 1.6% since 2020, against +3.1% for the U.S. It has 45,103 households. The median household income in the Bay City metro area is $61,763 a year, 23% below the U.S. median of $80,734. That rose 26.5% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Bay City metro area scores 45 for pet businesses (lower middle), #232 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Bay City metro area. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pet businesses · All 56 business types in the Bay City metro area

Screening a site or an acquisition in the Bay City metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Bay City metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.