Pets · Metro area · Michigan
Pet businesses in the Lansing-East Lansing, MI metro area
The pet businesses in the Lansing-East Lansing, MI metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 40 out of 100: Lower middle
Ranked #274 of 387 scored metro areas
#9 of 15 scored metro areas based in Michigan
- Listings
- 220
- 38 chain locations (17%)
- Official establishments
- 106
- +19.3% since 2019
- Household spending a year
- $160.3M
- On pets · $826 a household
- Spending per listing
- $729K
- 17% below the U.S.
- Listings per 10k households
- 11.3
- 9% above the U.S.
- Population, 2025
- 479,722
- +1.4% since 2020
See the pet businesses around any address in the Lansing-East Lansing metro area
The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Lansing-East Lansing metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $826 per household (9% below the U.S. average), households in the Lansing-East Lansing metro area spend about $160.3M a year on pets. Spread across 220 pet businesses, that is $729K per business, 17% below the U.S. figure of $878K.
The Lansing-East Lansing metro area has 220 pet businesses on map listings as of September 2026. 38 of them (17%) are chain locations, against 17% across the U.S. That is 11.3 per 10,000 households, 9% above the U.S. rate of 10.4.
In 2023, official counts showed 106 businesses with payroll in the Lansing-East Lansing metro area classed as pet care, veterinarians and pet stores, up 19.3% from 2019. That is one for every 1,832 households, against one for every 1,852 across the U.S. Another 215 one-person businesses have no payroll, by official counts. Since fiscal 2022, 3 SBA-backed loans worth $1M have gone to businesses classed as pet care, veterinarians and pet stores in the Lansing-East Lansing metro area.
Between 2020 and 2025, the population of the Lansing-East Lansing metro area grew 1.4%, slower than the U.S. (+3.1%). The Lansing-East Lansing metro area scores 40 (lower middle) on the Groundwork market score for pet businesses, ranking #274 of 387 scored metro areas and #9 of 15 scored metro areas based in Michigan.
How the Lansing-East Lansing metro area compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Lansing-East Lansing metro area | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 11.3 | 10.4 | 10.4 |
| Spending per listing | $729K | $814K | $878K |
| Households per official establishment | 1,832 | 2,045 | 1,852 |
| Official establishment growth, 2019–2023 | +19.3% | +13.8% | +11.4% |
| Population growth, 2020–2025 | +1.4% | +0.6% | +3.1% |
| Spending per household on pets | $826 | $843 | $909 |
| Median household income | $72,550 | $72,875 | $80,734 |
| Groundwork market score | 40 | 50 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 106+19.3% over the period
- Employees, 2023
- 1,394
- Annual payroll, 2023
- $47.9M
- One-person businesses, 2023
- 215Businesses with no payroll
- Map listings, September 2026
- 22038 chain locations
- Listings at the U.S. rate for this spending
- 183The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $1M
SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in the Lansing-East Lansing metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Lansing-East Lansing metro area
- Population, 2025 estimate
- 479,722+1.4% since 2020
- Households
- 194,163
- Median age
- 38.6
- Homes lived in by their owners
- 67%
- Vehicles per household
- 1.7
- Land area
- 1,699 sq. mi.
- People per square mile
- 278
- Median household income
- $72,550
- Average household income
- $94,775
- Median home value
- $216,700
- Jobs located here
- 232,664
- Daytime population
- 512,361Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Lansing-East Lansing metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.
Or open the report at the center of the Lansing-East Lansing metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet businesses across Michigan
Every Michigan market ranked →The highest-scoring metro areas in Michigan for pet businesses, numbered among those based in Michigan (a market based in another state is listed without a number), with the Lansing-East Lansing metro area marked.
Top metro areas in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Detroit-Warren-Dearborn, MI | 66 | 1,493 | 8.4 | $1M | +0.1% | #74 of 387 |
| 2Monroe, MI | 61 | 62 | 9.8 | $876K | +0.7% | #108 of 387 |
| 3Grand Rapids-Wyoming-Kentwood, MI | 57 | 462 | 10.5 | $852K | +2.8% | #141 of 387 |
| South Bend-Mishawaka, IN-MI | 55 | 119 | 9.3 | $866K | +0.1% | #157 of 387 |
| 4Muskegon-Norton Shores, MI | 54 | 53 | 7.8 | $957K | +1.8% | #163 of 387 |
| 5Ann Arbor, MI | 45 | 171 | 11.4 | $856K | −0.4% | #230 of 387 |
| 6Bay City, MI | 45 | 40 | 8.9 | $839K | −1.6% | #232 of 387 |
| 7Flint, MI | 45 | 158 | 9.4 | $806K | −1.1% | #234 of 387 |
| 8Kalamazoo-Portage, MI | 40 | 110 | 10.3 | $824K | +0.8% | #271 of 387 |
| 9Lansing-East Lansing, MI | 40 | 220 | 11.3 | $729K | +1.4% | #274 of 387 |
Other business types in the Lansing-East Lansing metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses40
- Veterinarians28
- Pet grooming and boarding49
- Pet stores56
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet businesses are in the Lansing-East Lansing, MI metro area?
Map listings as of September 2026 show 220 pet businesses in the Lansing-East Lansing metro area. 38 of them (17%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 106 businesses with payroll classed as pet care, veterinarians and pet stores in 2023, up 19.3% from 2019. Official counts list 215 one-person businesses without payroll.
How much do households in the Lansing-East Lansing, MI metro area spend on pets?
About $160.3M a year, or $826 per household. That is 9% below the U.S. average (an index of 91, where 100 is the U.S. average). Spread across the 220 pet businesses on map listings, it comes to $729K per business. It is estimated from the incomes of the 194,163 households in the Lansing-East Lansing metro area and national spending patterns by income.
How does the Lansing-East Lansing, MI metro area compare with the U.S. for pet businesses?
The Lansing-East Lansing metro area has 11.3 pet businesses per 10,000 households, 9% above the U.S. rate of 10.4. Spending per business is $729K, 17% below the U.S. figure of $878K. At the U.S. ratio of pet businesses to household spending, the Lansing-East Lansing metro area would have about 183, against 220 on map listings. There is one business with payroll in the industry for every 1,832 households, against one for every 1,852 across the U.S. The official count rose 19.3% from 2019 to 2023, against +11.4% for the U.S.
How fast is the Lansing-East Lansing, MI metro area growing?
Population estimates put the Lansing-East Lansing metro area at 479,722 people in 2025, up 1.4% since 2020, slower than the U.S. (+3.1%). It has 194,163 households. Median household income in the Lansing-East Lansing metro area is $72,550, 10% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Lansing-East Lansing metro area scores 40 for pet businesses (lower middle), #274 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Lansing-East Lansing metro area. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet businesses · All 56 business types in the Lansing-East Lansing metro area
Screening a site or an acquisition in the Lansing-East Lansing metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Lansing-East Lansing metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.