Groundwork

Pets · County · Michigan

Pet businesses in Hillsdale County, MI

Competitor counts, household spending and official business counts for pet businesses in Hillsdale County, MI, set against other counties and the U.S.

Groundwork market score · out of 100

Score 28 out of 100: Lower middle

Ranked #1,944 of 2,200 scored counties
#65 of 72 scored counties in Michigan

Listings
34
4 chain locations (12%)
Official establishments
9
Businesses with payroll, 2023
Household spending a year
$13.4M
On pets · $753 a household
Spending per listing
$395K
55% below the U.S.
Listings per 10k households
19.0
83% above the U.S.
Population, 2025
45,738
0.0% since 2020

See the pet businesses around any address in Hillsdale County

The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Hillsdale County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The Groundwork market score for pet businesses in Hillsdale County is 28 (lower middle), #1,944 of 2,200 scored counties and #65 of 72 scored counties in Michigan. That puts it in the bottom quarter of counties.

At $753 per household (17% below the U.S. average), households in Hillsdale County spend about $13.4M a year on pets. That works out to $395K per business, 55% below the U.S. figure of $878K.

There are 34 pet businesses on map listings in Hillsdale County as of September 2026. Chain locations make up 12% of them, against 17% across the U.S. That comes to 19.0 for every 10,000 households, 83% above the U.S. rate of 10.4.

The official count of businesses with payroll classed as pet care, veterinarians and pet stores in Hillsdale County was 9 in 2023. That is one for every 1,984 households, against one for every 1,852 across the U.S. Population estimates put the population change in Hillsdale County from 2020 to 2025 at 0.0%, against +3.1% for the U.S.

How Hillsdale County compares

The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pet businesses in Hillsdale County, MI compared with Michigan and the U.S.
MeasureHillsdale CountyMichiganU.S.
Listings per 10k households19.010.410.4
Spending per listing$395K$814K$878K
Households per official establishment1,9842,0451,852
Official establishment growth, 2019–2023n/a+13.8%+11.4%
Population growth, 2020–20250.0%+0.6%+3.1%
Spending per household on pets$753$843$909
Median household income$64,242$72,875$80,734
Groundwork market score2850

Official counts and lending

Businesses

Official establishments, 2019 to 2023
12 → 9
Employees, 2023
84
Annual payroll, 2023
$5.2M
One-person businesses, 2023
14Businesses with no payroll
Map listings, September 2026
344 chain locations
Listings at the U.S. rate for this spending
15The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in Hillsdale County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Hillsdale County

Population, 2025 estimate
45,7380.0% since 2020
Households
17,860
Median age
43.3
Homes lived in by their owners
82%
Vehicles per household
1.9
Land area
598 sq. mi.
People per square mile
76
Median household income
$64,242+29.5% vs. 2015–2019, before inflation
Average household income
$81,816
Median home value
$176,100
Jobs located here
12,372
Daytime population
39,069Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Hillsdale County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.

Or open the report at the center of Hillsdale County. Signed out, you see a blurred preview; on an account, each report is one action.

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Pet businesses across Michigan

Every Michigan market ranked →

The highest-scoring counties in Michigan for pet businesses, numbered among those based in Michigan, with Hillsdale County marked.

Top counties in Michigan

Counties in Michigan ranked for pet businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Ottawa County, MI721059.4$999K+3.9%#222 of 2,200
2Leelanau County, MI721010.4$970K+3.0%#225 of 2,200
3Manistee County, MI7087.6$1M+2.3%#275 of 2,200
4Macomb County, MI703138.7$987K+0.7%#277 of 2,200
5Wayne County, MI683885.5$1.4M−1.1%#337 of 2,200
6Clinton County, MI683310.4$895K+1.6%#352 of 2,200
7Branch County, MI67158.9$835K+2.5%#396 of 2,200
8Monroe County, MI66629.8$876K+0.7%#433 of 2,200
9Oakland County, MI6556510.7$960K+1.2%#466 of 2,200
10Kent County, MI6326710.4$865K+2.5%#545 of 2,200
65Hillsdale County, MI283419.0$395K0.0%#1,944 of 2,200

Other business types in Hillsdale County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pet businesses are in Hillsdale County, MI?

As of September 2026, map listings count 34 pet businesses in Hillsdale County. 4 of them (12%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 9 businesses with payroll classed as pet care, veterinarians and pet stores in 2023. Official counts also show 14 one-person businesses without payroll.

How much do households in Hillsdale County, MI spend on pets?

About $13.4M a year, or $753 per household. That is 17% below the U.S. average (an index of 83, where 100 is the U.S. average). Spread across the 34 pet businesses on map listings, it comes to $395K per business. It is estimated from the incomes of the 17,860 households in Hillsdale County and national spending patterns by income.

How does Hillsdale County, MI compare with the U.S. for pet businesses?

Hillsdale County has 19.0 pet businesses per 10,000 households, 83% above the U.S. rate of 10.4. Spending per business is $395K, 55% below the U.S. figure of $878K. At the U.S. ratio of pet businesses to household spending, Hillsdale County would have about 15, against 34 on map listings. There is one business with payroll in the industry for every 1,984 households, against one for every 1,852 across the U.S.

How fast is Hillsdale County, MI growing?

Population estimates put Hillsdale County at 45,738 people in 2025, unchanged since 2020, against +3.1% for the U.S. It has 17,860 households. Median household income in Hillsdale County is $64,242, 20% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 29.5%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Hillsdale County scores 28 for pet businesses (lower middle), #1,944 of 2,200 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Hillsdale County. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pet businesses · All 56 business types in Hillsdale County

Screening a site or an acquisition in Hillsdale County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Hillsdale County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.