Pets · Small-town market · Michigan
Pet businesses in the Big Rapids, MI area
The pet businesses in the Big Rapids, MI area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 49 out of 100: Lower middle
Ranked #296 of 527 scored small-town markets
#5 of 18 scored small-town markets based in Michigan
- Listings
- 23
- 3 chain locations (13%)
- Official establishments
- 5
- Businesses with payroll, 2023
- Household spending a year
- $11.9M
- On pets · $712 a household
- Spending per listing
- $517K
- 41% below the U.S.
- Listings per 10k households
- 13.8
- 33% above the U.S.
- Population, 2025
- 42,320
- +4.7% since 2020
See the pet businesses around any address in the Big Rapids area
The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Big Rapids area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 23 pet businesses in the Big Rapids area. Of those, 3 are chain locations, or 13%, against 17% across the U.S. That comes to 13.8 for every 10,000 households, 33% above the U.S. rate of 10.4.
Household spending on pets in the Big Rapids area comes to about $11.9M a year: $712 per household, 22% below the U.S. average. Spread across 23 pet businesses, that is $517K per business, 41% below the U.S. figure of $878K.
Official counts show 5 businesses with payroll classed as pet care, veterinarians and pet stores in the Big Rapids area in 2023. That is one for every 3,342 households, against one for every 1,852 across the U.S. Official counts list 15 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $25K has gone to businesses classed as pet care, veterinarians and pet stores in the Big Rapids area.
Population estimates put the population change in the Big Rapids area from 2020 to 2025 at +4.7%, faster than the U.S. (+3.1%). The Big Rapids area scores 49 (lower middle) on the Groundwork market score for pet businesses, ranking #296 of 527 scored small-town markets and #5 of 18 scored small-town markets based in Michigan.
How the Big Rapids area compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Big Rapids area | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 13.8 | 10.4 | 10.4 |
| Spending per listing | $517K | $814K | $878K |
| Households per official establishment | 3,342 | 2,045 | 1,852 |
| Official establishment growth, 2019–2023 | n/a | +13.8% | +11.4% |
| Population growth, 2020–2025 | +4.7% | +0.6% | +3.1% |
| Spending per household on pets | $712 | $843 | $909 |
| Median household income | $60,951 | $72,875 | $80,734 |
| Groundwork market score | 49 | 50 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 5
- Employees, 2023
- 65
- Annual payroll, 2023
- $3.6M
- One-person businesses, 2023
- 15Businesses with no payroll
- Map listings, September 2026
- 233 chain locations
- Listings at the U.S. rate for this spending
- 14The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $25K
SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in the Big Rapids area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Big Rapids area
- Population, 2025 estimate
- 42,320+4.7% since 2020
- Households
- 16,708
- Median age
- 41.6
- Homes lived in by their owners
- 77%
- Vehicles per household
- 1.9
- Land area
- 555 sq. mi.
- People per square mile
- 74
- Median household income
- $60,951+35.4% vs. 2015–2019, before inflation
- Average household income
- $74,230
- Median home value
- $178,900
- Jobs located here
- 11,143
- Daytime population
- 38,247Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Big Rapids area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.
Or open the report at the center of the Big Rapids area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet businesses across Michigan
Every Michigan market ranked →The highest-scoring small-town markets in Michigan for pet businesses, numbered among those based in Michigan, with the Big Rapids area marked.
Top small-town markets in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Coldwater, MI | 74 | 15 | 8.9 | $835K | +2.5% | #36 of 527 |
| 2Houghton, MI | 63 | 15 | 9.7 | $774K | +1.8% | #109 of 527 |
| 3Sturgis, MI | 56 | 29 | 12.3 | $609K | +0.1% | #201 of 527 |
| 4Iron Mountain, MI-WI | 49 | 19 | 13.5 | $557K | +0.4% | #294 of 527 |
| 5Big Rapids, MI | 49 | 23 | 13.8 | $517K | +4.7% | #296 of 527 |
| 6Ludington, MI | 48 | 16 | 12.5 | $618K | 0.0% | #305 of 527 |
| 7Cadillac, MI | 48 | 32 | 16.3 | $452K | +2.0% | #312 of 527 |
| 8Petoskey, MI | 46 | 23 | 15.1 | $584K | −1.0% | #326 of 527 |
| 9Mount Pleasant, MI | 42 | 29 | 11.6 | $608K | +0.3% | #362 of 527 |
| 10Marquette, MI | 42 | 36 | 12.7 | $592K | +2.3% | #363 of 527 |
Other business types in the Big Rapids area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses49
- Veterinarians41
- Pet grooming and boarding38
- Pet stores
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet businesses are in the Big Rapids, MI area?
The Big Rapids area has 23 pet businesses on map listings as of September 2026. 3 of them (13%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 5 businesses with payroll classed as pet care, veterinarians and pet stores in 2023. Official counts also show 15 one-person businesses without payroll.
How much do households in the Big Rapids, MI area spend on pets?
About $11.9M a year, or $712 per household. That is 22% below the U.S. average (an index of 78, where 100 is the U.S. average). Spread across the 23 pet businesses on map listings, it comes to $517K per business. It is estimated from the incomes of the 16,708 households in the Big Rapids area and national spending patterns by income.
How does the Big Rapids, MI area compare with the U.S. for pet businesses?
The Big Rapids area has 13.8 pet businesses per 10,000 households, 33% above the U.S. rate of 10.4. Spending per business is $517K, 41% below the U.S. figure of $878K. At the national ratio of pet businesses to household spending, the Big Rapids area would have about 14, against 23 on map listings. There is one business with payroll in the industry for every 3,342 households, against one for every 1,852 across the U.S.
How fast is the Big Rapids, MI area growing?
Population estimates put the Big Rapids area at 42,320 people in 2025, up 4.7% since 2020, faster than the U.S. (+3.1%). It has 16,708 households. The median household income in the Big Rapids area is $60,951 a year, 25% below the U.S. median of $80,734. That rose 35.4% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Big Rapids area scores 49 for pet businesses (lower middle), #296 of 527 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Big Rapids area. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet businesses · All 56 business types in the Big Rapids area
Screening a site or an acquisition in the Big Rapids area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Big Rapids area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.