Groundwork

Pets · County · Michigan

Pet businesses in Genesee County, MI

How Genesee County, MI compares with other counties and the U.S. for pet businesses: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 52 out of 100: Upper middle

Ranked #991 of 2,200 scored counties
#21 of 72 scored counties in Michigan

Listings
158
31 chain locations (20%)
Official establishments
69
+6.2% since 2019
Household spending a year
$127.4M
On pets · $761 a household
Spending per listing
$806K
8% below the U.S.
Listings per 10k households
9.4
10% below the U.S.
Population, 2025
401,093
−1.1% since 2020

See the pet businesses around any address in Genesee County

The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Genesee County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 158 pet businesses in Genesee County. Chain locations make up 20% of them, against 17% across the U.S. Per 10,000 households, that is 9.4, 10% below the U.S. rate of 10.4.

Household spending on pets in Genesee County comes to about $127.4M a year: $761 per household, 16% below the U.S. average. That is about $806K of household spending for each business on map listings, 8% below the U.S. figure of $878K.

Official counts show 69 businesses with payroll classed as pet care, veterinarians and pet stores in Genesee County in 2023, up 6.2% from 2019. That is one for every 2,425 households, against one for every 1,852 across the U.S. Another 171 one-person businesses have no payroll, by official counts.

Population estimates show Genesee County declined 1.1% from 2020 to 2025, against +3.1% for the U.S. For pet businesses, Genesee County has a Groundwork market score of 52 (upper middle): #991 of 2,200 scored counties and #21 of 72 scored counties in Michigan.

How Genesee County compares

The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pet businesses in Genesee County, MI compared with Michigan and the U.S.
MeasureGenesee CountyMichiganU.S.
Listings per 10k households9.410.410.4
Spending per listing$806K$814K$878K
Households per official establishment2,4252,0451,852
Official establishment growth, 2019–2023+6.2%+13.8%+11.4%
Population growth, 2020–2025−1.1%+0.6%+3.1%
Spending per household on pets$761$843$909
Median household income$62,281$72,875$80,734
Groundwork market score5250

Official counts and lending

Businesses

Official establishments, 2019 to 2023
65 → 69+6.2% over the period
Employees, 2023
837
Annual payroll, 2023
$32.4M
One-person businesses, 2023
171Businesses with no payroll
Map listings, September 2026
15831 chain locations
Listings at the U.S. rate for this spending
145The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in Genesee County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Genesee County

Population, 2025 estimate
401,093−1.1% since 2020
Households
167,334
Median age
41.3
Homes lived in by their owners
71%
Vehicles per household
1.7
Land area
637 sq. mi.
People per square mile
633
Median household income
$62,281+28.2% vs. 2015–2019, before inflation
Average household income
$84,062
Median home value
$182,400
Jobs located here
125,696
Daytime population
375,742Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Genesee County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.

Or open the report at the center of Genesee County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Pet businesses across Michigan

Every Michigan market ranked →

The highest-scoring counties in Michigan for pet businesses, numbered among those based in Michigan, with Genesee County marked.

Top counties in Michigan

Counties in Michigan ranked for pet businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Ottawa County, MI721059.4$999K+3.9%#222 of 2,200
2Leelanau County, MI721010.4$970K+3.0%#225 of 2,200
3Manistee County, MI7087.6$1M+2.3%#275 of 2,200
4Macomb County, MI703138.7$987K+0.7%#277 of 2,200
5Wayne County, MI683885.5$1.4M−1.1%#337 of 2,200
6Clinton County, MI683310.4$895K+1.6%#352 of 2,200
7Branch County, MI67158.9$835K+2.5%#396 of 2,200
8Monroe County, MI66629.8$876K+0.7%#433 of 2,200
9Oakland County, MI6556510.7$960K+1.2%#466 of 2,200
10Kent County, MI6326710.4$865K+2.5%#545 of 2,200
21Genesee County, MI521589.4$806K−1.1%#991 of 2,200

Other business types in Genesee County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pet businesses are in Genesee County, MI?

Genesee County has 158 pet businesses on map listings as of September 2026. 31 of them (20%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 69 businesses with payroll classed as pet care, veterinarians and pet stores in 2023, up 6.2% from 2019. Official counts list 171 one-person businesses without payroll.

How much do households in Genesee County, MI spend on pets?

About $127.4M a year, or $761 per household. That is 16% below the U.S. average (an index of 84, where 100 is the U.S. average). Spread across the 158 pet businesses on map listings, it comes to $806K per business. It is estimated from the incomes of the 167,334 households in Genesee County and national spending patterns by income.

How does Genesee County, MI compare with the U.S. for pet businesses?

Genesee County has 9.4 pet businesses per 10,000 households, 10% below the U.S. rate of 10.4. Spending per business is $806K, 8% below the U.S. figure of $878K. At the national ratio of pet businesses to household spending, Genesee County would have about 145, against 158 on map listings. There is one business with payroll in the industry for every 2,425 households, against one for every 1,852 across the U.S. The official count rose 6.2% from 2019 to 2023, against +11.4% for the U.S.

How fast is Genesee County, MI growing?

Population estimates put Genesee County at 401,093 people in 2025, down 1.1% since 2020, against +3.1% for the U.S. It has 167,334 households. The median household income in Genesee County is $62,281 a year, 23% below the U.S. median of $80,734. That rose 28.2% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Genesee County scores 52 for pet businesses (upper middle), #991 of 2,200 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Genesee County. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pet businesses · All 56 business types in Genesee County

Screening a site or an acquisition in Genesee County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Genesee County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.