Pets · County · Michigan
Pet businesses in Midland County, MI
How Midland County, MI compares with other counties and the U.S. for pet businesses: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 44 out of 100: Lower middle
Ranked #1,366 of 2,200 scored counties
#36 of 72 scored counties in Michigan
- Listings
- 55
- 6 chain locations (11%)
- Official establishments
- 19
- −9.5% since 2019
- Household spending a year
- $31M
- On pets · $886 a household
- Spending per listing
- $564K
- 36% below the U.S.
- Listings per 10k households
- 15.7
- 51% above the U.S.
- Population, 2025
- 83,754
- +0.3% since 2020
See the pet businesses around any address in Midland County
The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Midland County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 55 pet businesses in Midland County. Chain locations make up 11% of them, against 17% across the U.S. That comes to 15.7 for every 10,000 households, 51% above the U.S. rate of 10.4.
Households in Midland County spend about $31M a year on pets, or $886 per household, 3% below the U.S. average. That works out to $564K per business, 36% below the U.S. figure of $878K.
Official counts show 19 businesses with payroll classed as pet care, veterinarians and pet stores in Midland County in 2023, down 9.5% from 2019. That is one for every 1,842 households, against one for every 1,852 across the U.S. Another 61 one-person businesses have no payroll, by official counts. Since fiscal 2022, 1 SBA-backed loan worth $2.7M has gone to businesses classed as pet care, veterinarians and pet stores in Midland County.
Population estimates put the population change in Midland County from 2020 to 2025 at +0.3%, slower than the U.S. (+3.1%). Midland County scores 44 (lower middle) on the Groundwork market score for pet businesses, ranking #1,366 of 2,200 scored counties and #36 of 72 scored counties in Michigan.
How Midland County compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Midland County | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 15.7 | 10.4 | 10.4 |
| Spending per listing | $564K | $814K | $878K |
| Households per official establishment | 1,842 | 2,045 | 1,852 |
| Official establishment growth, 2019–2023 | −9.5% | +13.8% | +11.4% |
| Population growth, 2020–2025 | +0.3% | +0.6% | +3.1% |
| Spending per household on pets | $886 | $843 | $909 |
| Median household income | $77,705 | $72,875 | $80,734 |
| Groundwork market score | 44 | 50 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 21 → 19−9.5% over the period
- Employees, 2023
- 234
- Annual payroll, 2023
- $8.6M
- One-person businesses, 2023
- 61Businesses with no payroll
- Map listings, September 2026
- 556 chain locations
- Listings at the U.S. rate for this spending
- 35The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $2.7M
SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in Midland County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Midland County
- Population, 2025 estimate
- 83,754+0.3% since 2020
- Households
- 34,993
- Median age
- 42.5
- Homes lived in by their owners
- 78%
- Vehicles per household
- 1.8
- Land area
- 518 sq. mi.
- People per square mile
- 162
- Median household income
- $77,705+24.1% vs. 2015–2019, before inflation
- Average household income
- $104,160
- Median home value
- $195,400
- Jobs located here
- 33,850
- Daytime population
- 84,932Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Midland County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.
Or open the report at the center of Midland County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet businesses across Michigan
Every Michigan market ranked →The highest-scoring counties in Michigan for pet businesses, numbered among those based in Michigan, with Midland County marked.
Top counties in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Ottawa County, MI | 72 | 105 | 9.4 | $999K | +3.9% | #222 of 2,200 |
| 2Leelanau County, MI | 72 | 10 | 10.4 | $970K | +3.0% | #225 of 2,200 |
| 3Manistee County, MI | 70 | 8 | 7.6 | $1M | +2.3% | #275 of 2,200 |
| 4Macomb County, MI | 70 | 313 | 8.7 | $987K | +0.7% | #277 of 2,200 |
| 5Wayne County, MI | 68 | 388 | 5.5 | $1.4M | −1.1% | #337 of 2,200 |
| 6Clinton County, MI | 68 | 33 | 10.4 | $895K | +1.6% | #352 of 2,200 |
| 7Branch County, MI | 67 | 15 | 8.9 | $835K | +2.5% | #396 of 2,200 |
| 8Monroe County, MI | 66 | 62 | 9.8 | $876K | +0.7% | #433 of 2,200 |
| 9Oakland County, MI | 65 | 565 | 10.7 | $960K | +1.2% | #466 of 2,200 |
| 10Kent County, MI | 63 | 267 | 10.4 | $865K | +2.5% | #545 of 2,200 |
| 36Midland County, MI | 44 | 55 | 15.7 | $564K | +0.3% | #1,366 of 2,200 |
Other business types in Midland County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses44
- Veterinarians57
- Pet grooming and boarding43
- Pet stores45
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet businesses are in Midland County, MI?
There are 55 pet businesses on map listings in Midland County as of September 2026. 6 of them (11%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 19 businesses with payroll classed as pet care, veterinarians and pet stores in 2023, down 9.5% from 2019. Official counts list 61 one-person businesses without payroll.
How much do households in Midland County, MI spend on pets?
About $31M a year, or $886 per household. That is 3% below the U.S. average (an index of 97, where 100 is the U.S. average). Spread across the 55 pet businesses on map listings, it comes to $564K per business. It is estimated from the incomes of the 34,993 households in Midland County and national spending patterns by income.
How does Midland County, MI compare with the U.S. for pet businesses?
Midland County has 15.7 pet businesses per 10,000 households, 51% above the U.S. rate of 10.4. Spending per business is $564K, 36% below the U.S. figure of $878K. At the national ratio of pet businesses to household spending, Midland County would have about 35, against 55 on map listings. There is one business with payroll in the industry for every 1,842 households, against one for every 1,852 across the U.S. The official count fell 9.5% from 2019 to 2023, against +11.4% for the U.S.
How fast is Midland County, MI growing?
Population estimates put Midland County at 83,754 people in 2025, up 0.3% since 2020, slower than the U.S. (+3.1%). It has 34,993 households. The median household income in Midland County is $77,705 a year, 4% below the U.S. median of $80,734. That rose 24.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Midland County scores 44 for pet businesses (lower middle), #1,366 of 2,200 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Midland County. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet businesses · All 56 business types in Midland County
Screening a site or an acquisition in Midland County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Midland County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.