Groundwork

Pets · Metro area · Michigan

Pet businesses in the Niles, MI metro area

The pet businesses in the Niles, MI metro area, the household spending behind them and how the market ranks against other metro areas.

Groundwork market score · out of 100

Score 35 out of 100: Lower middle

Ranked #302 of 387 scored metro areas
#12 of 15 scored metro areas based in Michigan

Listings
69
5 chain locations (7%)
Official establishments
33
+13.8% since 2019
Household spending a year
$50.9M
On pets · $795 a household
Spending per listing
$738K
16% below the U.S.
Listings per 10k households
10.8
4% above the U.S.
Population, 2025
152,444
−1.3% since 2020

See the pet businesses around any address in the Niles metro area

The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Niles metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The Niles metro area scores 35 (lower middle) on the Groundwork market score for pet businesses, ranking #302 of 387 scored metro areas and #12 of 15 scored metro areas based in Michigan. That puts it in the bottom quarter of metro areas.

As of September 2026, map listings count 69 pet businesses in the Niles metro area. Of those, 5 are chain locations, or 7%, against 17% across the U.S. That comes to 10.8 for every 10,000 households, 4% above the U.S. rate of 10.4.

Household spending on pets in the Niles metro area comes to about $50.9M a year: $795 per household, 13% below the U.S. average. That works out to $738K per business, 16% below the U.S. figure of $878K.

The official count of businesses with payroll classed as pet care, veterinarians and pet stores in the Niles metro area was 33 in 2023, up 13.8% from 2019. That is one for every 1,939 households, against one for every 1,852 across the U.S. Since fiscal 2022, 3 SBA-backed loans worth $917K have gone to businesses classed as pet care, veterinarians and pet stores in the Niles metro area. Population estimates put the population change in the Niles metro area from 2020 to 2025 at −1.3%, against +3.1% for the U.S.

How the Niles metro area compares

The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pet businesses in Niles, MI metro area compared with Michigan and the U.S.
MeasureNiles metro areaMichiganU.S.
Listings per 10k households10.810.410.4
Spending per listing$738K$814K$878K
Households per official establishment1,9392,0451,852
Official establishment growth, 2019–2023+13.8%+13.8%+11.4%
Population growth, 2020–2025−1.3%+0.6%+3.1%
Spending per household on pets$795$843$909
Median household income$65,425$72,875$80,734
Groundwork market score3550

Official counts and lending

Businesses

Official establishments, 2019 to 2023
33+13.8% over the period
Employees, 2023
361
Annual payroll, 2023
$12.8M
One-person businesses, 2023
56Businesses with no payroll
Map listings, September 2026
695 chain locations
Listings at the U.S. rate for this spending
58The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
3
Amount
$917K

SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in the Niles metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Niles metro area

Population, 2025 estimate
152,444−1.3% since 2020
Households
63,999
Median age
43.3
Homes lived in by their owners
73%
Vehicles per household
1.8
Land area
568 sq. mi.
People per square mile
270
Median household income
$65,425+28.8% vs. 2015–2019, before inflation
Average household income
$89,826
Median home value
$224,300
Jobs located here
53,306
Daytime population
143,817Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Niles metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.

Or open the report at the center of the Niles metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Pet businesses across Michigan

Every Michigan market ranked →

The highest-scoring metro areas in Michigan for pet businesses, numbered among those based in Michigan (a market based in another state is listed without a number), with the Niles metro area marked.

Top metro areas in Michigan

Metro areas in Michigan ranked for pet businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Detroit-Warren-Dearborn, MI661,4938.4$1M+0.1%#74 of 387
2Monroe, MI61629.8$876K+0.7%#108 of 387
3Grand Rapids-Wyoming-Kentwood, MI5746210.5$852K+2.8%#141 of 387
South Bend-Mishawaka, IN-MI551199.3$866K+0.1%#157 of 387
4Muskegon-Norton Shores, MI54537.8$957K+1.8%#163 of 387
5Ann Arbor, MI4517111.4$856K−0.4%#230 of 387
6Bay City, MI45408.9$839K−1.6%#232 of 387
7Flint, MI451589.4$806K−1.1%#234 of 387
8Kalamazoo-Portage, MI4011010.3$824K+0.8%#271 of 387
9Lansing-East Lansing, MI4022011.3$729K+1.4%#274 of 387
12Niles, MI356910.8$738K−1.3%#302 of 387

Other business types in the Niles metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pet businesses are in the Niles, MI metro area?

The Niles metro area has 69 pet businesses on map listings as of September 2026. 5 of them (7%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 33 businesses with payroll classed as pet care, veterinarians and pet stores in 2023, up 13.8% from 2019. Official counts also show 56 one-person businesses without payroll.

How much do households in the Niles, MI metro area spend on pets?

About $50.9M a year, or $795 per household. That is 13% below the U.S. average (an index of 87, where 100 is the U.S. average). Spread across the 69 pet businesses on map listings, it comes to $738K per business. It is estimated from the incomes of the 63,999 households in the Niles metro area and national spending patterns by income.

How does the Niles, MI metro area compare with the U.S. for pet businesses?

The Niles metro area has 10.8 pet businesses per 10,000 households, 4% above the U.S. rate of 10.4. Spending per business is $738K, 16% below the U.S. figure of $878K. At the national ratio of pet businesses to household spending, the Niles metro area would have about 58, against 69 on map listings. There is one business with payroll in the industry for every 1,939 households, against one for every 1,852 across the U.S. The official count rose 13.8% from 2019 to 2023, against +11.4% for the U.S.

How fast is the Niles, MI metro area growing?

Population estimates put the Niles metro area at 152,444 people in 2025, down 1.3% since 2020, against +3.1% for the U.S. It has 63,999 households. The median household income in the Niles metro area is $65,425 a year, 19% below the U.S. median of $80,734. That rose 28.8% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Niles metro area scores 35 for pet businesses (lower middle), #302 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Niles metro area. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pet businesses · All 56 business types in the Niles metro area

Screening a site or an acquisition in the Niles metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Niles metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.