Groundwork

Pets · County · Michigan

Pet businesses in Houghton County, MI

Competitor counts, household spending and official business counts for pet businesses in Houghton County, MI, set against other counties and the U.S.

Groundwork market score · out of 100

Score 48 out of 100: Lower middle

Ranked #1,192 of 2,200 scored counties
#25 of 72 scored counties in Michigan

Listings
15
0 chain locations (0%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$10.8M
On pets · $753 a household
Spending per listing
$719K
18% below the U.S.
Listings per 10k households
10.5
In line with the U.S.
Population, 2025
37,842
+1.6% since 2020

See the pet businesses around any address in Houghton County

The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Houghton County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 15 pet businesses in Houghton County. None of them are chain locations, against 17% across the U.S. Per 10,000 households, that is 10.5, in line with the U.S. rate of 10.4.

Household spending on pets in Houghton County comes to about $10.8M a year: $753 per household, 17% below the U.S. average. That is about $719K of household spending for each business on map listings, 18% below the U.S. figure of $878K.

There is no official count of businesses with payroll classed as pet care, veterinarians and pet stores in Houghton County: counts under 3 aren’t published. Official counts list 20 one-person businesses without payroll.

Population estimates show Houghton County grew 1.6% from 2020 to 2025, slower than the U.S. (+3.1%). The Groundwork market score for pet businesses in Houghton County is 48 (lower middle), #1,192 of 2,200 scored counties and #25 of 72 scored counties in Michigan.

How Houghton County compares

The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pet businesses in Houghton County, MI compared with Michigan and the U.S.
MeasureHoughton CountyMichiganU.S.
Listings per 10k households10.510.410.4
Spending per listing$719K$814K$878K
Households per official establishmentn/a2,0451,852
Official establishment growth, 2019–2023n/a+13.8%+11.4%
Population growth, 2020–2025+1.6%+0.6%+3.1%
Spending per household on pets$753$843$909
Median household income$58,899$72,875$80,734
Groundwork market score4850

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
20Businesses with no payroll
Map listings, September 2026
150 chain locations
Listings at the U.S. rate for this spending
12The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in Houghton County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Houghton County

Population, 2025 estimate
37,842+1.6% since 2020
Households
14,305
Median age
36.5
Homes lived in by their owners
72%
Vehicles per household
1.8
Land area
1,009 sq. mi.
People per square mile
37
Median household income
$58,899+36.4% vs. 2015–2019, before inflation
Average household income
$80,899
Median home value
$159,900
Jobs located here
11,811
Daytime population
36,847Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Houghton County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.

Or open the report at the center of Houghton County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Pet businesses across Michigan

Every Michigan market ranked →

The highest-scoring counties in Michigan for pet businesses, numbered among those based in Michigan, with Houghton County marked.

Top counties in Michigan

Counties in Michigan ranked for pet businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Ottawa County, MI721059.4$999K+3.9%#222 of 2,200
2Leelanau County, MI721010.4$970K+3.0%#225 of 2,200
3Manistee County, MI7087.6$1M+2.3%#275 of 2,200
4Macomb County, MI703138.7$987K+0.7%#277 of 2,200
5Wayne County, MI683885.5$1.4M−1.1%#337 of 2,200
6Clinton County, MI683310.4$895K+1.6%#352 of 2,200
7Branch County, MI67158.9$835K+2.5%#396 of 2,200
8Monroe County, MI66629.8$876K+0.7%#433 of 2,200
9Oakland County, MI6556510.7$960K+1.2%#466 of 2,200
10Kent County, MI6326710.4$865K+2.5%#545 of 2,200
25Houghton County, MI481510.5$719K+1.6%#1,192 of 2,200

Other business types in Houghton County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pet businesses are in Houghton County, MI?

There are 15 pet businesses on map listings in Houghton County as of September 2026. None of them are chain locations. The listings count vets, groomers, boarding and pet stores. No official count is published for pet care, veterinarians and pet stores in Houghton County: counts under 3 are left out. Official counts also show 20 one-person businesses without payroll.

How much do households in Houghton County, MI spend on pets?

About $10.8M a year, or $753 per household. That is 17% below the U.S. average (an index of 83, where 100 is the U.S. average). Spread across the 15 pet businesses on map listings, it comes to $719K per business. It is estimated from the incomes of the 14,305 households in Houghton County and national spending patterns by income.

How does Houghton County, MI compare with the U.S. for pet businesses?

Houghton County has 10.5 pet businesses per 10,000 households, in line with the U.S. rate of 10.4. Spending per business is $719K, 18% below the U.S. figure of $878K. At the national ratio of pet businesses to household spending, Houghton County would have about 12, against 15 on map listings.

How fast is Houghton County, MI growing?

Population estimates put Houghton County at 37,842 people in 2025, up 1.6% since 2020, slower than the U.S. (+3.1%). It has 14,305 households. The median household income in Houghton County is $58,899 a year, 27% below the U.S. median of $80,734. That rose 36.4% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Houghton County scores 48 for pet businesses (lower middle), #1,192 of 2,200 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Houghton County. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pet businesses · All 56 business types in Houghton County

Screening a site or an acquisition in Houghton County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Houghton County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.