Groundwork

Food and drink · Metro area · Louisiana

Bakeries and dessert shops in the Baton Rouge, LA metro area

How the Baton Rouge, LA metro area compares with other metro areas and the U.S. for bakeries and dessert shops: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 42 out of 100: Lower middle

Ranked #265 of 387 scored metro areas
#1 of 10 scored metro areas based in Louisiana

Listings
318
104 chain locations (33%)
Official establishments
196
All snack bars and retail bakeries · +40.3% since 2019
Household spending a year
$1.2B
On food away from home · $3,718 a household
Spending per listing
$3.9M
6% below the U.S.
Listings per 10k households
9.6
2% below the U.S.
Population, 2025
888,699
+2.1% since 2020

See the bakeries and dessert shops around any address in the Baton Rouge metro area

The site report maps the bakeries and dessert shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Baton Rouge metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Household spending on food away from home in the Baton Rouge metro area comes to about $1.2B a year: $3,718 per household, 9% below the U.S. average. That is about $3.9M of household spending for each shop on map listings, 6% below the U.S. figure of $4.1M. The spending figure covers all food away from home, not only bakeries and dessert shops.

There are 318 bakeries and dessert shops on map listings in the Baton Rouge metro area as of September 2026. Of those, 104 are chain locations, or 33%, against 35% across the U.S. Per 10,000 households, that is 9.6, 2% below the U.S. rate of 9.8.

The official count of businesses with payroll classed as snack bars and retail bakeries in the Baton Rouge metro area was 196 in 2023, up 40.3% from 2019. That is one for every 1,697 households, against one for every 1,369 across the U.S. That count covers all snack bars and retail bakeries (coffee shops and cafes included), not only bakeries and dessert shops. Official counts list 152 one-person businesses without payroll. Since fiscal 2022, 3 SBA-backed loans worth $1.1M have gone to businesses classed as snack bars and retail bakeries in the Baton Rouge metro area.

Population estimates put the population change in the Baton Rouge metro area from 2020 to 2025 at +2.1%, slower than the U.S. (+3.1%). The Baton Rouge metro area scores 42 (lower middle) on the Groundwork market score for bakeries and dessert shops, ranking #265 of 387 scored metro areas and #1 of 10 scored metro areas based in Louisiana.

How the Baton Rouge metro area compares

The same measures for Louisiana and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the bakeries and dessert shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Bakeries and dessert shops in Baton Rouge, LA metro area compared with Louisiana and the U.S.
MeasureBaton Rouge metro areaLouisianaU.S.
Listings per 10k households9.610.09.8
Spending per listing$3.9M$3.5M$4.1M
Households per official establishment (all snack bars and retail bakeries)1,6971,6351,369
Official establishment growth, 2019–2023+40.3%+25.7%+24.6%
Population growth, 2020–2025+2.1%−0.7%+3.1%
Spending per household on food away from home$3,718$3,469$4,070
Median household income$69,599$60,756$80,734
Groundwork market score4222

Official counts and lending

Businesses

Official establishments, 2019 to 2023
196All snack bars and retail bakeries · +40.3% over the period
Employees, 2023
2,048
Annual payroll, 2023
$36.5M
One-person businesses, 2023
152All snack bars and retail bakeries with no payroll
Map listings, September 2026
318104 chain locations
Listings at the U.S. rate for this spending
298The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
3
Amount
$1.1M

SBA-backed loans to businesses classed as snack bars and retail bakeries in the Baton Rouge metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack bars and retail bakeries, not only bakeries and dessert shops.

Population and households in the Baton Rouge metro area

Population, 2025 estimate
888,699+2.1% since 2020
Households
332,585
Median age
37.4
Homes lived in by their owners
69%
Vehicles per household
1.7
Land area
4,368 sq. mi.
People per square mile
200
Median household income
$69,599+18.1% vs. 2015–2019, before inflation
Average household income
$96,334
Median home value
$241,100
Jobs located here
407,162
Daytime population
909,836Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Baton Rouge metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the bakeries and dessert shops on map listings by name and distance.

Or open the report at the center of the Baton Rouge metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Bakeries and dessert shops across Louisiana

Every Louisiana market ranked →

The highest-scoring metro areas in Louisiana for bakeries and dessert shops, numbered among those based in Louisiana, with the Baton Rouge metro area marked.

Top metro areas in Louisiana

Metro areas in Louisiana ranked for bakeries and dessert shops by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Baton Rouge, LA423189.6$3.9M+2.1%#265 of 387
2Slidell-Mandeville-Covington, LA4111811.2$3.6M+5.3%#274 of 387
3Hammond, LA36519.8$3.4M+5.8%#305 of 387
4Lafayette, LA3218011.0$3.2M+3.8%#330 of 387
5Monroe, LA31859.8$3.3M−1.9%#334 of 387
6Alexandria, LA295810.3$3.3M−2.5%#348 of 387
7Shreveport-Bossier City, LA271529.7$3.4M−2.3%#360 of 387
8Houma-Bayou Cane-Thibodaux, LA268410.5$3.3M−3.5%#364 of 387
9Lake Charles, LA2410711.6$3.1M−3.8%#370 of 387
10New Orleans-Metairie, LA1446211.6$3.1M−3.4%#386 of 387

Other business types in the Baton Rouge metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many bakeries and dessert shops are in the Baton Rouge, LA metro area?

As of September 2026, map listings count 318 bakeries and dessert shops in the Baton Rouge metro area. 104 of them (33%) are chain locations. The listings count bakeries, ice cream, donut and dessert shops, candy stores. Official counts show 196 businesses with payroll classed as snack bars and retail bakeries in 2023, up 40.3% from 2019. The official count takes in all snack bars and retail bakeries, not only bakeries and dessert shops: coffee shops and cafes are counted too. Official counts also show 152 one-person businesses without payroll.

How much do households in the Baton Rouge, LA metro area spend on food away from home?

About $1.2B a year, or $3,718 per household. That is 9% below the U.S. average (an index of 91, where 100 is the U.S. average). Spread across the 318 bakeries and dessert shops on map listings, it comes to $3.9M per shop. That spending covers all food away from home, which bakeries and dessert shops share with other businesses in the trade. It is estimated from the incomes of the 332,585 households in the Baton Rouge metro area and national spending patterns by income.

How does the Baton Rouge, LA metro area compare with the U.S. for bakeries and dessert shops?

The Baton Rouge metro area has 9.6 bakeries and dessert shops per 10,000 households, 2% below the U.S. rate of 9.8. Spending per shop is $3.9M, 6% below the U.S. figure of $4.1M. At the U.S. ratio of bakeries and dessert shops to household spending, the Baton Rouge metro area would have about 298, against 318 on map listings. There is one business with payroll in the industry for every 1,697 households, against one for every 1,369 across the U.S. The official count rose 40.3% from 2019 to 2023, against +24.6% for the U.S.

How fast is the Baton Rouge, LA metro area growing?

Population estimates put the Baton Rouge metro area at 888,699 people in 2025, up 2.1% since 2020, slower than the U.S. (+3.1%). It has 332,585 households. The median household income in the Baton Rouge metro area is $69,599 a year, 14% below the U.S. median of $80,734. That rose 18.1% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Baton Rouge metro area scores 42 for bakeries and dessert shops (lower middle), #265 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Baton Rouge metro area. It maps the bakeries and dessert shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for bakeries and dessert shops · All 56 business types in the Baton Rouge metro area

Screening a site or an acquisition in the Baton Rouge metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Baton Rouge metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.