Groundwork

Food and drink · Metro area · Louisiana

Fast food and sandwich shops in the Baton Rouge, LA metro area

How the Baton Rouge, LA metro area compares with other metro areas and the U.S. for fast food and sandwich shops: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 32 out of 100: Lower middle

Ranked #300 of 387 scored metro areas
#3 of 10 scored metro areas based in Louisiana

Listings
501
437 chain locations (87%)
Official establishments
771
All limited-service restaurants · +8.9% since 2019
Household spending a year
$1.2B
On food away from home · $3,718 a household
Spending per listing
$2.5M
19% below the U.S.
Listings per 10k households
15.1
14% above the U.S.
Population, 2025
888,699
+2.1% since 2020

See the fast food and sandwich shops around any address in the Baton Rouge metro area

The site report maps the fast food and sandwich shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Baton Rouge metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The Baton Rouge metro area scores 32 (lower middle) on the Groundwork market score for fast food and sandwich shops, ranking #300 of 387 scored metro areas and #3 of 10 scored metro areas based in Louisiana. That puts it in the bottom quarter of metro areas.

Map listings as of September 2026 show 501 fast food and sandwich shops in the Baton Rouge metro area. 437 of them (87%) are chain locations, against 79% across the U.S. That is 15.1 per 10,000 households, 14% above the U.S. rate of 13.3.

Households in the Baton Rouge metro area spend about $1.2B a year on food away from home, or $3,718 per household, 9% below the U.S. average. That works out to $2.5M per shop, 19% below the U.S. figure of $3.1M. That spending covers all food away from home, which fast food and sandwich shops share with other businesses in the trade.

In 2023, official counts showed 771 businesses with payroll in the Baton Rouge metro area classed as limited-service restaurants, up 8.9% from 2019. That is one for every 431 households, against one for every 478 across the U.S. The official count takes in all limited-service restaurants, not only fast food and sandwich shops: pizza places are counted too. Since fiscal 2022, 15 SBA-backed loans worth $10.6M have gone to businesses classed as limited-service restaurants in the Baton Rouge metro area. Population estimates put the population change in the Baton Rouge metro area from 2020 to 2025 at +2.1%, slower than the U.S. (+3.1%).

How the Baton Rouge metro area compares

The same measures for Louisiana and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the fast food and sandwich shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Fast food and sandwich shops in Baton Rouge, LA metro area compared with Louisiana and the U.S.
MeasureBaton Rouge metro areaLouisianaU.S.
Listings per 10k households15.114.713.3
Spending per listing$2.5M$2.4M$3.1M
Households per official establishment (all limited-service restaurants)431480478
Official establishment growth, 2019–2023+8.9%+5.1%+6.1%
Population growth, 2020–2025+2.1%−0.7%+3.1%
Spending per household on food away from home$3,718$3,469$4,070
Median household income$69,599$60,756$80,734
Groundwork market score3213

Official counts and lending

Businesses

Official establishments, 2019 to 2023
771All limited-service restaurants · +8.9% over the period
Employees, 2023
13,982
Annual payroll, 2023
$235.2M
One-person businesses, 2023
155All limited-service restaurants with no payroll
Map listings, September 2026
501437 chain locations
Listings at the U.S. rate for this spending
405The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
15
Amount
$10.6M

SBA-backed loans to businesses classed as limited-service restaurants in the Baton Rouge metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only fast food and sandwich shops.

Population and households in the Baton Rouge metro area

Population, 2025 estimate
888,699+2.1% since 2020
Households
332,585
Median age
37.4
Homes lived in by their owners
69%
Vehicles per household
1.7
Land area
4,368 sq. mi.
People per square mile
200
Median household income
$69,599+18.1% vs. 2015–2019, before inflation
Average household income
$96,334
Median home value
$241,100
Jobs located here
407,162
Daytime population
909,836Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Baton Rouge metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the fast food and sandwich shops on map listings by name and distance.

Or open the report at the center of the Baton Rouge metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Fast food and sandwich shops across Louisiana

Every Louisiana market ranked →

The highest-scoring metro areas in Louisiana for fast food and sandwich shops, numbered among those based in Louisiana, with the Baton Rouge metro area marked.

Top metro areas in Louisiana

Metro areas in Louisiana ranked for fast food and sandwich shops by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Slidell-Mandeville-Covington, LA6214113.4$3M+5.3%#123 of 387
2Hammond, LA388115.6$2.1M+5.8%#274 of 387
3Baton Rouge, LA3250115.1$2.5M+2.1%#300 of 387
4Lafayette, LA3225015.2$2.3M+3.8%#303 of 387
5Houma-Bayou Cane-Thibodaux, LA2713516.9$2.1M−3.5%#331 of 387
6Monroe, LA2513215.2$2.1M−1.9%#342 of 387
7New Orleans-Metairie, LA2156814.3$2.5M−3.4%#353 of 387
8Alexandria, LA218515.1$2.2M−2.5%#356 of 387
9Lake Charles, LA1916718.1$2M−3.8%#362 of 387
10Shreveport-Bossier City, LA1422914.6$2.3M−2.3%#375 of 387

Other business types in the Baton Rouge metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many fast food and sandwich shops are in the Baton Rouge, LA metro area?

There are 501 fast food and sandwich shops on map listings in the Baton Rouge metro area as of September 2026. 437 of them (87%) are chain locations. The listings count fast food, sandwich shops, delis and bagel shops. Official counts show 771 businesses with payroll classed as limited-service restaurants in 2023, up 8.9% from 2019. That count covers all limited-service restaurants (pizza places included), not only fast food and sandwich shops. Official counts also show 155 one-person businesses without payroll.

How much do households in the Baton Rouge, LA metro area spend on food away from home?

About $1.2B a year, or $3,718 per household. That is 9% below the U.S. average (an index of 91, where 100 is the U.S. average). Spread across the 501 fast food and sandwich shops on map listings, it comes to $2.5M per shop. The spending figure covers all food away from home, not only fast food and sandwich shops. It is estimated from the incomes of the 332,585 households in the Baton Rouge metro area and national spending patterns by income.

How does the Baton Rouge, LA metro area compare with the U.S. for fast food and sandwich shops?

The Baton Rouge metro area has 15.1 fast food and sandwich shops per 10,000 households, 14% above the U.S. rate of 13.3. Spending per shop is $2.5M, 19% below the U.S. figure of $3.1M. At the national ratio of fast food and sandwich shops to household spending, the Baton Rouge metro area would have about 405, against 501 on map listings. There is one business with payroll in the industry for every 431 households, against one for every 478 across the U.S. The official count rose 8.9% from 2019 to 2023, against +6.1% for the U.S.

How fast is the Baton Rouge, LA metro area growing?

Population estimates put the Baton Rouge metro area at 888,699 people in 2025, up 2.1% since 2020, slower than the U.S. (+3.1%). It has 332,585 households. The median household income in the Baton Rouge metro area is $69,599 a year, 14% below the U.S. median of $80,734. That rose 18.1% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Baton Rouge metro area scores 32 for fast food and sandwich shops (lower middle), #300 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Baton Rouge metro area. It maps the fast food and sandwich shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for fast food and sandwich shops · All 56 business types in the Baton Rouge metro area

Screening a site or an acquisition in the Baton Rouge metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Baton Rouge metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.