Fitness and classes · Metro area · Louisiana
Yoga, Pilates and fitness studios in the Baton Rouge, LA metro area
How the Baton Rouge, LA metro area compares with other metro areas and the U.S. for yoga, Pilates and fitness studios: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 39 out of 100: Lower middle
Ranked #268 of 347 scored metro areas
#4 of 8 scored metro areas based in Louisiana
- Listings
- 59
- 13 chain locations (22%)
- Official establishments
- 109
- All fitness and recreational sports centers · +12.8% since 2019
- Household spending a year
- $240.9M
- On memberships, classes and admissions · $724 a household
- Spending per listing
- $4.1M
- In line with the U.S.
- Listings per 10k households
- 1.8
- 25% below the U.S.
- Population, 2025
- 888,699
- +2.1% since 2020
See the yoga, Pilates and fitness studios around any address in the Baton Rouge metro area
The site report maps the yoga, Pilates and fitness studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Baton Rouge metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For yoga, Pilates and fitness studios, the Baton Rouge metro area has a Groundwork market score of 39 (lower middle): #268 of 347 scored metro areas and #4 of 8 scored metro areas based in Louisiana. That puts it in the bottom quarter of metro areas.
Households in the Baton Rouge metro area spend about $240.9M a year on memberships, classes and admissions, or $724 per household, 26% below the U.S. average. That works out to $4.1M per studio, in line with the U.S. figure of $4.1M. The spending figure covers all memberships, classes and admissions, not only yoga, Pilates and fitness studios.
There are 59 yoga, Pilates and fitness studios on map listings in the Baton Rouge metro area as of September 2026. 13 of them (22%) are chain locations, against 18% across the U.S. Per 10,000 households, that is 1.8, 25% below the U.S. rate of 2.4.
The official count of businesses with payroll classed as fitness and recreational sports centers in the Baton Rouge metro area was 109 in 2023, up 12.8% from 2019. That is one for every 3,051 households, against one for every 3,109 across the U.S. That count covers all fitness and recreational sports centers (gyms included), not only yoga, Pilates and fitness studios. Since fiscal 2022, 5 SBA-backed loans worth $5.7M have gone to businesses classed as fitness and recreational sports centers in the Baton Rouge metro area. Population estimates put the population change in the Baton Rouge metro area from 2020 to 2025 at +2.1%, slower than the U.S. (+3.1%).
How the Baton Rouge metro area compares
The same measures for Louisiana and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the yoga, Pilates and fitness studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Baton Rouge metro area | Louisiana | U.S. |
|---|---|---|---|
| Listings per 10k households | 1.8 | 1.5 | 2.4 |
| Spending per listing | $4.1M | $4.4M | $4.1M |
| Households per official establishment (all fitness and recreational sports centers) | 3,051 | 3,546 | 3,109 |
| Official establishment growth, 2019–2023 | +12.8% | +3.9% | +5.8% |
| Population growth, 2020–2025 | +2.1% | −0.7% | +3.1% |
| Spending per household on memberships, classes and admissions | $724 | $646 | $983 |
| Median household income | $69,599 | $60,756 | $80,734 |
| Groundwork market score | 39 | 36 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 109All fitness and recreational sports centers · +12.8% over the period
- Employees, 2023
- 1,344
- Annual payroll, 2023
- $24.2M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 5913 chain locations
- Listings at the U.S. rate for this spending
- 59The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 5
- Amount
- $5.7M
SBA-backed loans to businesses classed as fitness and recreational sports centers in the Baton Rouge metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only yoga, Pilates and fitness studios.
Population and households in the Baton Rouge metro area
- Population, 2025 estimate
- 888,699+2.1% since 2020
- Households
- 332,585
- Median age
- 37.4
- Homes lived in by their owners
- 69%
- Vehicles per household
- 1.7
- Land area
- 4,368 sq. mi.
- People per square mile
- 200
- Median household income
- $69,599+18.1% vs. 2015–2019, before inflation
- Average household income
- $96,334
- Median home value
- $241,100
- Jobs located here
- 407,162
- Daytime population
- 909,836Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Baton Rouge metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the yoga, Pilates and fitness studios on map listings by name and distance.
Or open the report at the center of the Baton Rouge metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardYoga, Pilates and fitness studios across Louisiana
Every Louisiana market ranked →The highest-scoring metro areas in Louisiana for yoga, Pilates and fitness studios, numbered among those based in Louisiana, with the Baton Rouge metro area marked.
Top metro areas in Louisiana
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Lake Charles, LA | 48 | 8 | 0.9 | $7.9M | −3.8% | #180 of 347 |
| 2Monroe, LA | 48 | 9 | 1.0 | $5.5M | −1.9% | #182 of 347 |
| 3Houma-Bayou Cane-Thibodaux, LA | 46 | 9 | 1.1 | $5.6M | −3.5% | #196 of 347 |
| 4Baton Rouge, LA | 39 | 59 | 1.8 | $4.1M | +2.1% | #268 of 347 |
| 5Slidell-Mandeville-Covington, LA | 39 | 25 | 2.4 | $3.5M | +5.3% | #271 of 347 |
| 6Lafayette, LA | 38 | 26 | 1.6 | $4.1M | +3.8% | #277 of 347 |
| 7Shreveport-Bossier City, LA | 37 | 19 | 1.2 | $4.9M | −2.3% | #287 of 347 |
| 8New Orleans-Metairie, LA | 22 | 90 | 2.3 | $3M | −3.4% | #343 of 347 |
Other business types in the Baton Rouge metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes31
- Gyms27
- Yoga, Pilates and fitness studios39
- Martial arts and dance studios37
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many yoga, Pilates and fitness studios are in the Baton Rouge, LA metro area?
As of September 2026, map listings count 59 yoga, Pilates and fitness studios in the Baton Rouge metro area. 13 of them (22%) are chain locations. The listings count yoga, Pilates, barre and boot-camp studios. Official counts show 109 businesses with payroll classed as fitness and recreational sports centers in 2023, up 12.8% from 2019. The official count takes in all fitness and recreational sports centers, not only yoga, Pilates and fitness studios: gyms are counted too.
How much do households in the Baton Rouge, LA metro area spend on memberships, classes and admissions?
About $240.9M a year, or $724 per household. That is 26% below the U.S. average (an index of 74, where 100 is the U.S. average). Spread across the 59 yoga, Pilates and fitness studios on map listings, it comes to $4.1M per studio. That spending covers all memberships, classes and admissions, which yoga, Pilates and fitness studios share with other businesses in the trade. It is estimated from the incomes of the 332,585 households in the Baton Rouge metro area and national spending patterns by income.
How does the Baton Rouge, LA metro area compare with the U.S. for yoga, Pilates and fitness studios?
The Baton Rouge metro area has 1.8 yoga, Pilates and fitness studios per 10,000 households, 25% below the U.S. rate of 2.4. Spending per studio is $4.1M, in line with the U.S. figure of $4.1M. The count on map listings matches the U.S. ratio of yoga, Pilates and fitness studios to household spending. There is one business with payroll in the industry for every 3,051 households, against one for every 3,109 across the U.S. The official count rose 12.8% from 2019 to 2023, against +5.8% for the U.S.
How fast is the Baton Rouge, LA metro area growing?
Population estimates put the Baton Rouge metro area at 888,699 people in 2025, up 2.1% since 2020, slower than the U.S. (+3.1%). It has 332,585 households. The median household income in the Baton Rouge metro area is $69,599 a year, 14% below the U.S. median of $80,734. That rose 18.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Baton Rouge metro area scores 39 for yoga, Pilates and fitness studios (lower middle), #268 of 347 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Baton Rouge metro area. It maps the yoga, Pilates and fitness studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for yoga, Pilates and fitness studios · All 56 business types in the Baton Rouge metro area
Screening a site or an acquisition in the Baton Rouge metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Baton Rouge metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.