Beauty and personal care · Metro area · Louisiana
Nail salons in the Baton Rouge, LA metro area
How the Baton Rouge, LA metro area compares with other metro areas and the U.S. for nail salons: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 16 out of 100: Low
Ranked #379 of 387 scored metro areas
#6 of 10 scored metro areas based in Louisiana
- Listings
- 308
- 107 chain locations (35%)
- Official establishments
- 174
- +28.6% since 2019
- Household spending a year
- $292.7M
- On personal care products and services · $880 a household
- Spending per listing
- $950K
- 43% below the U.S.
- Listings per 10k households
- 9.3
- 55% above the U.S.
- Population, 2025
- 888,699
- +2.1% since 2020
See the nail salons around any address in the Baton Rouge metro area
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Baton Rouge metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For nail salons, the Baton Rouge metro area has a Groundwork market score of 16 (low): #379 of 387 scored metro areas and #6 of 10 scored metro areas based in Louisiana. That puts it in the bottom quarter of metro areas.
Map listings as of September 2026 show 308 nail salons in the Baton Rouge metro area. Of those, 107 are chain locations, or 35%, against 27% across the U.S. That is 9.3 per 10,000 households, 55% above the U.S. rate of 6.0.
At $880 per household (12% below the U.S. average), households in the Baton Rouge metro area spend about $292.7M a year on personal care products and services. That works out to $950K per salon, 43% below the U.S. figure of $1.7M. That spending covers all personal care products and services, which nail salons share with other businesses in the trade.
The official count of businesses with payroll classed as nail salons in the Baton Rouge metro area was 174 in 2023, up 28.6% from 2019. That is one for every 1,911 households, against one for every 3,754 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $218K has gone to businesses classed as nail salons in the Baton Rouge metro area. Between 2020 and 2025, the population of the Baton Rouge metro area grew 2.1%, slower than the U.S. (+3.1%).
How the Baton Rouge metro area compares
The same measures for Louisiana and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Baton Rouge metro area | Louisiana | U.S. |
|---|---|---|---|
| Listings per 10k households | 9.3 | 7.7 | 6.0 |
| Spending per listing | $950K | $1.1M | $1.7M |
| Households per official establishment | 1,911 | 3,361 | 3,754 |
| Official establishment growth, 2019–2023 | +28.6% | +28.5% | +23.2% |
| Population growth, 2020–2025 | +2.1% | −0.7% | +3.1% |
| Spending per household on personal care products and services | $880 | $826 | $1,005 |
| Median household income | $69,599 | $60,756 | $80,734 |
| Groundwork market score | 16 | 7 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 174+28.6% over the period
- Employees, 2023
- 552
- Annual payroll, 2023
- $16.5M
- One-person businesses, 2023
- 1,128Businesses with no payroll
- Map listings, September 2026
- 308107 chain locations
- Listings at the U.S. rate for this spending
- 175The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $218K
SBA-backed loans to businesses classed as nail salons in the Baton Rouge metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Baton Rouge metro area
- Population, 2025 estimate
- 888,699+2.1% since 2020
- Households
- 332,585
- Median age
- 37.4
- Homes lived in by their owners
- 69%
- Vehicles per household
- 1.7
- Land area
- 4,368 sq. mi.
- People per square mile
- 200
- Median household income
- $69,599+18.1% vs. 2015–2019, before inflation
- Average household income
- $96,334
- Median home value
- $241,100
- Jobs located here
- 407,162
- Daytime population
- 909,836Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Baton Rouge metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of the Baton Rouge metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Louisiana
Every Louisiana market ranked →The highest-scoring metro areas in Louisiana for nail salons, numbered among those based in Louisiana, with the Baton Rouge metro area marked.
Top metro areas in Louisiana
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Houma-Bayou Cane-Thibodaux, LA | 43 | 37 | 4.6 | $1.8M | −3.5% | #257 of 387 |
| 2Hammond, LA | 34 | 31 | 6.0 | $1.3M | +5.8% | #341 of 387 |
| 3Lafayette, LA | 34 | 134 | 8.2 | $1M | +3.8% | #343 of 387 |
| 4Slidell-Mandeville-Covington, LA | 31 | 91 | 8.7 | $1.1M | +5.3% | #353 of 387 |
| 5Lake Charles, LA | 30 | 67 | 7.3 | $1.2M | −3.8% | #358 of 387 |
| 6Baton Rouge, LA | 16 | 308 | 9.3 | $950K | +2.1% | #379 of 387 |
| 7Monroe, LA | 11 | 58 | 6.7 | $1.2M | −1.9% | #383 of 387 |
| 8Shreveport-Bossier City, LA | 11 | 123 | 7.8 | $1M | −2.3% | #384 of 387 |
| 9Alexandria, LA | 9 | 37 | 6.6 | $1.2M | −2.5% | #386 of 387 |
| 10New Orleans-Metairie, LA | 6 | 368 | 9.2 | $914K | −3.4% | #387 of 387 |
Other business types in the Baton Rouge metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas24
- Hair salons31
- Barbershops39
- Nail salons16
- Spas and skin care42
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in the Baton Rouge, LA metro area?
There are 308 nail salons on map listings in the Baton Rouge metro area as of September 2026. 107 of them (35%) are chain locations. The listings count nail salons. Official counts show 174 businesses with payroll classed as nail salons in 2023, up 28.6% from 2019. Official counts list 1,128 one-person businesses without payroll.
How much do households in the Baton Rouge, LA metro area spend on personal care products and services?
About $292.7M a year, or $880 per household. That is 12% below the U.S. average (an index of 88, where 100 is the U.S. average). Spread across the 308 nail salons on map listings, it comes to $950K per salon. The spending figure covers all personal care products and services, not only nail salons. It is estimated from the incomes of the 332,585 households in the Baton Rouge metro area and national spending patterns by income.
How does the Baton Rouge, LA metro area compare with the U.S. for nail salons?
The Baton Rouge metro area has 9.3 nail salons per 10,000 households, 55% above the U.S. rate of 6.0. Spending per salon is $950K, 43% below the U.S. figure of $1.7M. At the national ratio of nail salons to household spending, the Baton Rouge metro area would have about 175, against 308 on map listings. There is one business with payroll in the industry for every 1,911 households, against one for every 3,754 across the U.S. The official count rose 28.6% from 2019 to 2023, against +23.2% for the U.S.
How fast is the Baton Rouge, LA metro area growing?
Population estimates put the Baton Rouge metro area at 888,699 people in 2025, up 2.1% since 2020, slower than the U.S. (+3.1%). It has 332,585 households. The median household income in the Baton Rouge metro area is $69,599 a year, 14% below the U.S. median of $80,734. That rose 18.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Baton Rouge metro area scores 16 for nail salons (low), #379 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Baton Rouge metro area. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in the Baton Rouge metro area
Screening a site or an acquisition in the Baton Rouge metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Baton Rouge metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.