Groceries and convenience · Metro area · Louisiana
Convenience stores in the Baton Rouge, LA metro area
Competitor counts, household spending and official business counts for convenience stores in the Baton Rouge, LA metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 27 out of 100: Lower middle
Ranked #334 of 387 scored metro areas
#4 of 10 scored metro areas based in Louisiana
- Listings
- 394
- 213 chain locations (54%)
- Official establishments
- 138
- +19.6% since 2019
- Household spending a year
- $2B
- On groceries · $5,941 a household
- Spending per listing
- $5M
- 36% below the U.S.
- Listings per 10k households
- 11.8
- 48% above the U.S.
- Population, 2025
- 888,699
- +2.1% since 2020
See the convenience stores around any address in the Baton Rouge metro area
The site report maps the convenience stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Baton Rouge metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Baton Rouge metro area scores 27 (lower middle) on the Groundwork market score for convenience stores, ranking #334 of 387 scored metro areas and #4 of 10 scored metro areas based in Louisiana. That puts it in the bottom quarter of metro areas.
Households in the Baton Rouge metro area spend about $2B a year on groceries, or $5,941 per household, 6% below the U.S. average. Spread across 394 convenience stores, that is $5M per store, 36% below the U.S. figure of $7.9M. The spending figure covers all groceries, not only convenience stores.
There are 394 convenience stores on map listings in the Baton Rouge metro area as of September 2026. 213 of them (54%) are chain locations, against 60% across the U.S. Per 10,000 households, that is 11.8, 48% above the U.S. rate of 8.0.
In 2023, official counts showed 138 businesses with payroll in the Baton Rouge metro area classed as convenience stores, up 19.6% from 2019. That is one for every 2,410 households, against one for every 3,493 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $578K has gone to businesses classed as convenience stores in the Baton Rouge metro area. Between 2020 and 2025, the population of the Baton Rouge metro area grew 2.1%, slower than the U.S. (+3.1%).
How the Baton Rouge metro area compares
The same measures for Louisiana and the whole U.S. Spending per listing divides a year of household spending on all groceries by the convenience stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Baton Rouge metro area | Louisiana | U.S. |
|---|---|---|---|
| Listings per 10k households | 11.8 | 11.6 | 8.0 |
| Spending per listing | $5M | $4.9M | $7.9M |
| Households per official establishment | 2,410 | 2,978 | 3,493 |
| Official establishment growth, 2019–2023 | +19.6% | +25.7% | +22.0% |
| Population growth, 2020–2025 | +2.1% | −0.7% | +3.1% |
| Spending per household on groceries | $5,941 | $5,704 | $6,319 |
| Median household income | $69,599 | $60,756 | $80,734 |
| Groundwork market score | 27 | 12 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 138+19.6% over the period
- Employees, 2023
- 475
- Annual payroll, 2023
- $9.5M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 394213 chain locations
- Listings at the U.S. rate for this spending
- 251The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $578K
SBA-backed loans to businesses classed as convenience stores in the Baton Rouge metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Baton Rouge metro area
- Population, 2025 estimate
- 888,699+2.1% since 2020
- Households
- 332,585
- Median age
- 37.4
- Homes lived in by their owners
- 69%
- Vehicles per household
- 1.7
- Land area
- 4,368 sq. mi.
- People per square mile
- 200
- Median household income
- $69,599+18.1% vs. 2015–2019, before inflation
- Average household income
- $96,334
- Median home value
- $241,100
- Jobs located here
- 407,162
- Daytime population
- 909,836Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Baton Rouge metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the convenience stores on map listings by name and distance.
Or open the report at the center of the Baton Rouge metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardConvenience stores across Louisiana
Every Louisiana market ranked →The highest-scoring metro areas in Louisiana for convenience stores, numbered among those based in Louisiana, with the Baton Rouge metro area marked.
Top metro areas in Louisiana
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Slidell-Mandeville-Covington, LA | 63 | 88 | 8.4 | $7.5M | +5.3% | #109 of 387 |
| 2New Orleans-Metairie, LA | 33 | 303 | 7.6 | $7.6M | −3.4% | #303 of 387 |
| 3Hammond, LA | 31 | 77 | 14.8 | $3.8M | +5.8% | #315 of 387 |
| 4Baton Rouge, LA | 27 | 394 | 11.8 | $5M | +2.1% | #334 of 387 |
| 5Houma-Bayou Cane-Thibodaux, LA | 26 | 83 | 10.4 | $5.5M | −3.5% | #339 of 387 |
| 6Lafayette, LA | 26 | 210 | 12.8 | $4.5M | +3.8% | #341 of 387 |
| 7Shreveport-Bossier City, LA | 20 | 157 | 10.0 | $5.6M | −2.3% | #365 of 387 |
| 8Lake Charles, LA | 14 | 135 | 14.7 | $4M | −3.8% | #378 of 387 |
| 9Monroe, LA | 9 | 119 | 13.7 | $4M | −1.9% | #384 of 387 |
| 10Alexandria, LA | 9 | 84 | 14.9 | $3.8M | −2.5% | #385 of 387 |
Other business types in the Baton Rouge metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
- Grocery and convenience stores24
- Grocery stores24
- Convenience stores27
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many convenience stores are in the Baton Rouge, LA metro area?
As of September 2026, map listings count 394 convenience stores in the Baton Rouge metro area. 213 of them (54%) are chain locations. The listings count convenience stores without fuel. Official counts show 138 businesses with payroll classed as convenience stores in 2023, up 19.6% from 2019.
How much do households in the Baton Rouge, LA metro area spend on groceries?
About $2B a year, or $5,941 per household. That is 6% below the U.S. average (an index of 94, where 100 is the U.S. average). Spread across the 394 convenience stores on map listings, it comes to $5M per store. That spending covers all groceries, which convenience stores share with other businesses in the trade. It is estimated from the incomes of the 332,585 households in the Baton Rouge metro area and national spending patterns by income.
How does the Baton Rouge, LA metro area compare with the U.S. for convenience stores?
The Baton Rouge metro area has 11.8 convenience stores per 10,000 households, 48% above the U.S. rate of 8.0. Spending per store is $5M, 36% below the U.S. figure of $7.9M. At the U.S. ratio of convenience stores to household spending, the Baton Rouge metro area would have about 251, against 394 on map listings. There is one business with payroll in the industry for every 2,410 households, against one for every 3,493 across the U.S. The official count rose 19.6% from 2019 to 2023, against +22.0% for the U.S.
How fast is the Baton Rouge, LA metro area growing?
Population estimates put the Baton Rouge metro area at 888,699 people in 2025, up 2.1% since 2020, slower than the U.S. (+3.1%). It has 332,585 households. The median household income in the Baton Rouge metro area is $69,599 a year, 14% below the U.S. median of $80,734. That rose 18.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Baton Rouge metro area scores 27 for convenience stores (lower middle), #334 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Baton Rouge metro area. It maps the convenience stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for convenience stores · All 56 business types in the Baton Rouge metro area
Screening a site or an acquisition in the Baton Rouge metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Baton Rouge metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.